Dentsu Israel

16/03/2025

🚀 Social Media & Style Trends You Need to Know! 🔥
Fashion and beauty trends from the early 2010's are making a major comeback—think skinny jeans and millennial pink. This nostalgic wave is shaping consumer preferences in a big way!
Meanwhile, Instagram is shaking things up:
📱 Testing a standalone app just for Reels
🎞️ Launching Edits, a new video editing app with AI-powered background replacement (coming soon!)
💬 Doubling down on DMs, with a playlist-sharing feature in the works
And over on Pinterest:
In a major step for AI literacy, Pinterest will now label AI-generated images on the platform to boost transparency and trust. A crucial move for a visual-first platform!
The digital world is moving fast—are you keeping up?

02/03/2025

🌟 Dentsu Israel Breaks New Ground with a Global Fashion Innovator 🌍

A huge thank you to Shai Tabibian, Limor Golan and the incredible Global-e team for their partnership in launching the first-ever OOH campaign for Borderfree— a fashion and lifestyle gateway to many international brands.

This ambitious campaign went live simultaneously across 6 markets: New York City, Toronto, London, Melbourne, Sydney, and Tel Aviv — focusing on locations that target high volume shoppers with a strong affinity for fashion and lifestyle.

From prime placements on key streets and metro stations to high-impact 'Hero Billboards' in iconic locations like Times Square, the Atrium in Toronto, and Ayalon Highway in Tel Aviv, the campaign delivered exceptional visibility at major urban touchpoints.

It’s been an exciting journey bringing BORDERFREE to the global stage through bold and innovative OOH strategies. A big thanks to the dentsu teams across the globe for making this happen on a super-tight timeline! 🚀
Looking forward to what’s next!

19/02/2025

Join Our Team!
We're looking for a Junior Account Manager to join our growing team!
If you’re a people person with a passion for client relationships, project management, and creative problem-solving—this is your chance to make an impact.
Ready to take the next step? Apply now! 👇
[email protected]

17/02/2025

Social Media in February: What’s Trending? 🚀
New tools, creative upgrades, and policy shifts – February was packed with social media updates shaping the way we create, connect, and engage. Here’s what you need to know:
🔥 Instagram: Customize your grid, extend your Reels to 3 minutes, and try out fun new Story fonts & effects.
📊 Instagram added two new metrics for Reels: View Rate and Views Over Time.
📢Instagram announced a new app called Edits, similar to CapCut, launching in March.
🤖 X (Twitter): AI-powered image editing & personalized instructions for Grok AI are here.
📺 YouTube Analytics now includes a “Device type” card that shows whether viewers are watching on mobile, desktop, TV, or tablet.
📈 LinkedIn: Engagement levels hit an all-time high!

What’s your take on these updates?

03/02/2025

In 2025, as uncertainty rises, consumers will increasingly seek comfort and connection through nostalgic media and human interactions, reshaping how brands engage with them.
Read the full report: https://bit.ly/4gpoJYR

06/01/2025

🎯 Social Media Trends You Need to Know for 2025!

The digital landscape is shifting fast, and here are some key trends shaping the future of social media:
📊 Watch Time Metrics 2.0
Platforms are emphasizing completion rates and comparisons to the average performance of reels, making engagement quality a top priority.
🔍 TikTok Search Insights
TikTok’s new search trend tool is like Google Trends, but tailored for the platform. Marketers now have powerful insights to track user interests and trending topics.
🎵 Spotify x Instagram Integration
You can now add a Spotify link directly to your Instagram bio, merging music and social seamlessly.
#️⃣ Goodbye Hashtags
With smarter algorithms, content visibility is no longer dependent on hashtags. Time to focus on storytelling and authenticity!
📍 Instagram’s New Features
Real-time location sharing, nicknames for friends, and fresh stickers are here to boost connections and creativity.
🤝 The Rise of “Small” Creators
Forget traditional influencers – authentic, niche creators are winning consumer trust. Their genuine approach resonates deeply, driving higher engagement.
🌟 Takeaway: Authenticity, creativity, and meaningful connections are the new currency in social media.
Are you ready to adapt?

05/01/2025

🌟 Account Manager Opportunity! 🌟
We’re looking for a client-focused, digitally skilled Account Manager to lead global marketing campaigns and foster strong relationships.
If you’re a native English speaker with 1+ years of experience in marketing or account management, we want to hear from you!
📩 Send your CV to [email protected] and become part of our team! 🚀

11/12/2024

We had a productive day at Israel AdTech 2024, where dentsu Israel connected with industry professionals and explored the latest trends in AdTech.
🤖 AI in creativity and programmatic innovations were key topics of discussion.
🎯 Strategies for a cookie less future and first-party data utilization took center stage.
🎤 A major highlight was Ehud Ben Haim Ben-Haim’s insightful speech on the evolution of the buyer committee and hidden B2B buyers.
Thank you to all the organizers!

10/12/2024

See What's Trending this Week from Dentsu Creative US! 👇🍂 🦃

Culture Dive:  A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space. TikTok Comments That Make The Video Funnier Explained What It Is: People are highlighting their favorite recurring comments under popular TikToks, with many pointing out that the...

04/12/2024

🚀 We're Hiring: Marketing Analyst 🌟
Are you passionate about numbers, trends, and turning data into actionable insights? Do you thrive in a dynamic, fast-paced marketing environment? If so, we want YOU to join our team!
As a Marketing Analyst, you'll:

📊 Analyze campaign performance and identify growth opportunities.
📈 Provide data-driven insights to shape our marketing strategies.
🤝 Collaborate with cross-functional teams to drive impactful decisions.

🔍 What we're looking for:
Strong analytical skills and a keen eye for detail.
Experience with marketing metrics, tools, and platforms.
A proactive mindset and a passion for problem-solving.
💼 Ready to take your career to the next level?
Send us your CV today and let’s shape the future of marketing together >> [email protected]