LuminaReach

08/03/2021

01/03/2021

Shout out to Google's own John Mueller for saying what we've known for a long time
Quality PR and linkbuilding over technical SEO all the way!

03/02/2021

Kicking off part #2 of a 6-part Social Media Marketing mini-series we'll be covering

𝙈𝙞𝙢𝙪 𝙈𝙖𝙭𝙞- 𝘼 𝙨𝙩𝙪𝙙𝙮 𝙤𝙣 𝙩𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙤𝙛 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮

Mimu Maxi is an Ecommerce clothing and lifestyle brand run by two sisters-in-law-Mimi and Mushky.

As Orthodox Jews, they were searching for clothes that were both stylish and while meeting their modesty requirements.


When they couldn’t find what they were looking for, they started up their own clothing line.

Since then, they’ve built a customer base including women from all across the spectrum: Religious and secular, Jewish, Muslim, and non-denominational alike.

But how did they grow from a two women mini-show to having over 50,000 followers on Instagram and hundreds of orders a month?

In two words: Community building.

Mimu Maxi, first and foremost is successful because it's a business addressing a specific need, and everything they post is related to this need for stylish, modest clothing.

If you go on their Instagram you'll see a mixture of posts: colorful pictures of their clothing with beautiful models, happy pictures of satisfied clients, interspersed with pictures of the owners, employees, delivery workers, and trucks, and behind the scenes moments.

Speaking to their audience in an open and honest way, even discussing the challenges they sometimes face, and owning the small, family-owned business label gives followers a feeling that there is a real person on the other side of their posts who cares for and is engaging in a real dialogue with followers.

The feeling of community is also amplified by their posts featuring clients wearing their clothing.
Starting out, they worked in a tiny space shipping the orders out themselves, working long hours while building a name for themselves.

Build a community. Involve your customers and their reviews in your social media marketing and don't be afraid to expose what goes on behind the Insta scenes.

21/01/2021

Rachel Brathen AKA Yoga Girl is a yoga teacher, an influencer with over 2.1 million Instagram subs, founder of the islandyoga.com, yogagirl.com and nonprofits sgtpeppersfriends.com and yogagirlfoundation.com with many other successes as well including a highly rated podcast, a #1 New York Times bestselling book and many other accomplishments. ⁠
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Why is she so well-loved? How has she managed to touch so many lives, build a life she is proud of and continue making a difference?⁠
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Authenticity. ⁠
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From her Instagram captions to her book, Rachel is authentic to the reality of the moment. She shares with her followers her triumphs, struggles, good moments and bad and isn't afraid of discussing painful, controversial or complex topics.⁠
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No matter who your audience is, you are always talking to a human being who experiences life with all its ups and downs. ⁠
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Be authentic, in your marketing, stay authentic to your values ⁠
and your audience will feel it, appreciate it and want more. ⁠
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18/01/2021

Three Activities to Prioritize for Maximum Marketing ROI in 2021

In 2021, marketers will have to focus more than ever on ROI. To ensure your marketing strategy gets peak returns this year, emphasize these three areas.

18/01/2021

How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]

How do you earn (and keep) customer trust after a year like 2020? Get insights from the book Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.

17/01/2021

How Pete got 1k visitors and 100 email subs by properly promoting his content

A video case study from Pete Boyle about how he got 1k visitors and 100 email subs from promoting content on Zest

15/01/2021

11/01/2021

11 Email Design Trends to Watch in 2021

Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year? Check out this infographic.

11/01/2021

How to Build a Content Marketing Funnel That Will Drive Sales

Marketers produce content to generate leads, drive sales, and build authority. To create content that converts, you'll need to create a content marketing funnel. Here's how.