24/09/2026
45% of B2B buyers use GenAI to research vendors and products.
That significantly changes the B2B buying journey.
Before reaching a sales team, buyers can now use AI to research solutions, compare vendors and build a shortlist.
Being visible across AI platforms can help ensure your brand is part of that initial research phase.
And with paid advertising currently available only on ChatGPT, GEO is becoming an increasingly important part of your SEO and content strategy to stay visible where B2B buyers are doing their research.
The question is: when your prospects ask AI about your category, is your brand part of the conversation?
Want to know where your brand currently stands? Contact us for a free GEO visibility report.