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45% of B2B buyers use GenAI to research vendors and products.That significantly changes the B2B buying journey.Before re...
24/09/2026

45% of B2B buyers use GenAI to research vendors and products.

That significantly changes the B2B buying journey.

Before reaching a sales team, buyers can now use AI to research solutions, compare vendors and build a shortlist.

Being visible across AI platforms can help ensure your brand is part of that initial research phase.

And with paid advertising currently available only on ChatGPT, GEO is becoming an increasingly important part of your SEO and content strategy to stay visible where B2B buyers are doing their research.

The question is: when your prospects ask AI about your category, is your brand part of the conversation?

Want to know where your brand currently stands? Contact us for a free GEO visibility report.

The data shows AI is already drastically changing how people discover brands.Consider a few numbers:• 51% of consumers s...
17/09/2026

The data shows AI is already drastically changing how people discover brands.

Consider a few numbers:

• 51% of consumers say Generative AI has changed how they research.
• 37% now start searches with AI tools rather than traditional search engines.
• 58% use AI tools to research products.
• 75% of AI search users have increased their usage year over year.
• And 58–60% of Google searches now end without a click to an external website.

The implication for brands is significant.

Ranking well in traditional search is still important. But it no longer tells the full story of your visibility.

When customers ask claude, chatGPT, gemini or other AI tools for recommendations, comparisons, or answers, the question becomes:

Is your brand part of the answer?

That is where AI visibility and generative engine optimization (GEO) come in.

We looked at the latest data, what it means for brands, and why SEO and GEO need to work together.

Read the full analysis in our article - 'How Important Is AI Visibility for Your Brand?'

👉 https://www.emboodo.com/blog/how-important-is-ai-visibility-for-your-brand%3F-here's-what-the-most-recent-data-says

We’re happy to announce our newest client, UVision!UVision is a global defense technology company specializing in smart,...
15/09/2026

We’re happy to announce our newest client, UVision!

UVision is a global defense technology company specializing in smart, connected and integrated autonomous systems for modern armed forces. With a strong focus on loitering mu*****ns, mission automation and AI, UVision develops solutions designed to operate across air, land and sea domains.

With a growing global presence and a clear focus on advancing defense technology, UVision is helping shape the next generation of integrated autonomous systems.

We’re excited to be part of UVision’s digital journey and look forward to supporting the company as it continues to expand its global presence and drive innovation across the defense sector.

Happy new year from Team Emboodo! Another year, another wild ride in digital marketing. GEO, AI, algorithm updates, and ...
10/09/2026

Happy new year from Team Emboodo!

Another year, another wild ride in digital marketing.

GEO, AI, algorithm updates, and everything in between.

But at the heart of it all is people -our team, our clients, our community.

Wishing you a sweet new year full of growth, meaning, and just enough chaos to keep things interesting.

Shana tova ✨

Behind every "we finally launched" post is a google chat full of chaos 🫠 Fair warning - we spent way more time arguing a...
08/09/2026

Behind every "we finally launched" post is a google chat full of chaos 🫠

Fair warning - we spent way more time arguing about the hero copy than anyone may want to admit..
colors were debated.
Fonts were fought over. But we did it.

And to be honest, witnessing the months of team energy come together into something real never gets old.

Take a look 👉 emboodo.com

6 years with Lubinski! 🚗Six years of partnership, collaboration and shared growth.We started working with Lubinski at th...
27/08/2026

6 years with Lubinski! 🚗

Six years of partnership, collaboration and shared growth.

We started working with Lubinski at the beginning of COVID, when buying a new car was probably the last thing on anyone’s mind. It turned out to be a great time to build the digital infrastructure that continues to support growth today.

Together with Moveo Group, we connected the ERP and content/SEO layer into WordPress, helping drive immediate results in leads.

Six years later, we’re continuously growing foot traffic to Lubinski branches and calls to the call center.

And as Lubinski celebrates 90 years, we’re proud to celebrate 6 years together.

Here’s to many more years of success! 🥂

Remember the first time someone told you "SEO is a thing of the past"? 🕰️ We do. We've been hearing it for 20 years!Sinc...
24/08/2026

Remember the first time someone told you "SEO is a thing of the past"? 🕰️

We do. We've been hearing it for 20 years!

Since the early days of the wild-west web, experts have repeatedly claimed that SEO was being replaced by the "next big thing." Yet, decade after decade, organic search remains the most tried-and-true, battle-tested marketing strategy on the internet.

Why? Because human curiosity hasn't changed. People still ask questions, and they still want the best answers.

At Emboodo, we’ve spent the last 20 years proving that strong SEO is the foundation of a healthy business. As the internet enters its next era with AI-driven search, we are already ahead of the curve. We are actively helping brands dominate the emerging field of GEO.

Whether you need deep organic growth, highly-targeted paid campaigns, or demand generation, our full-stack marketing team is here to clear the path to your success. We handle the complexity so you can focus on the results.

Ready to stop relying on guesswork and start building a sustainable growth machine? Let’s talk!

430% growth in Enterprise MQLs. Not clicks...not impressions. Qualified leads. That's what happened when we partnered wi...
23/08/2026

430% growth in Enterprise MQLs.
Not clicks...not impressions.

Qualified leads.
That's what happened when we partnered with Explorium.

But the number isn't the story -the strategy is. We mapped 22 different buyer personas, aligned marketing with their sales team, and built a full-funnel engine across SEO, GEO, paid, and content.

Everything measured against pipeline, not vanity.

Full case study below if you want to see how ⬇️
https://www.emboodo.com/case-studies/explorium

Is Google still getting the biggest share of your ad budget?For years, Google was the undisputed king of digital adverti...
20/08/2026

Is Google still getting the biggest share of your ad budget?

For years, Google was the undisputed king of digital advertising. But that’s changing.

Meta’s ad business is growing fast, driven by stronger AI-powered targeting, Reels and increasingly effective performance tools. At the same time, Google Search is rapidly changing, with AI Overviews and zero-click searches changing how people discover online.

So, does that mean you should move your budget from Google to Meta?

Not necessarily. but it does means it may be time to rethink your structure.

The right strategy isn’t about choosing one channel over another, it’s about finding the balance.

New partnership ahead!  We’re happy to welcome our newest client, S.Horowitz,  one of Israel’s leading full-service law ...
17/08/2026

New partnership ahead!

We’re happy to welcome our newest client, S.Horowitz, one of Israel’s leading full-service law firms.

Founded in 1921, S.Horowitz has been part of Israel's legal sector for more than a century, building reputation for excellence across corporate and M&A, dispute resolution, intellectual property, banking and finance, hi-tech and innovation, AI and many other areas of expertise.

With a strong international network and expertise spanning both established industries and emerging technologies, S.Horowitz continues to evolve alongside the businesses and clients it serves.

We're excited to join their digital journey and look forward to helping bring this exceptional firm's expertise, people and story to an even wider audience.

Welcome aboard!

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