09/10/2024
This should have happened...
Behind the Scent of Security: The Making of "Chic Point"
Ever wondered what happens when tech meets luxury? Here’s a look into how we created "Chic Point"—a bold new fragrance series crafted exclusively for developers, engineers, and IT professionals.
The Journey: It all started with a question: How can we stand out and connect with top tech talent in a unique way? The answer? A high-end perfume campaign that turns the sophistication of cybersecurity into scents. From Firewall No. 5 to Binary Blend, each fragrance tells a story about our culture of innovation and protection.
The Process:
Fragrance Naming – Each scent was inspired by qualities that make cybersecurity professionals indispensable.
Visual Identity – Sleek, luxurious bottles with subtle tech-inspired elements, designed to capture the imagination of tech pros.
Interactive Experiences – We launched a Chic Point Quiz and an AR Try-On so you can find and "wear" the perfect scent for your coding personality.
What’s Next? Join us on this exciting journey. Discover which fragrance is your match and learn what a career at Check Point truly represents.
landingpage concept- https://b_1y56pvapbsq.v0.build/
