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DALL·E 3 is being retired. No DALL·E 4 either. Just... gone.And it hit me harder than a product update should.Not that l...
11/08/2026

DALL·E 3 is being retired. No DALL·E 4 either. Just... gone.

And it hit me harder than a product update should.

Not that long ago, this was the model: open DALL·E, type a sentence, watch an image appear... it felt like magic. It wasn't even really "in" the chat, we had to pull it in from an external tool every time.

Now it's already being replaced by something built directly into the model itself, no more separate systems, just thinking and creating in one motion.

Here's what's blowing my mind. We call it "new AI" like it's a fixed thing. It isn't. The new thing is already being rebuilt by a newer thing, and that one will be too. The ground doesn't just move once, it keeps moving, quietly, under skills we just finished learning.

I don't think that's something to fear. But I do think it's something to respect.

Staying relevant in any industry in the "AI era" isn't a certificate you earn once. It's a habit you have to keep up with to stay in the game. It's forcing us to stay at a beginner level whether we like it or not. Because the moment we stop, something we were confident about yesterday quietly becomes yesterday's news.

Today, that something is DALL·E 3.

My last post ended with a question: if thought leadership only works when it sounds like you, how does it work when some...
04/08/2026

My last post ended with a question: if thought leadership only works when it sounds like you, how does it work when someone else is writing it?

The answer is: it doesn't, unless the process starts with you.

In order to provide real value in thought leadership, there needs to be a process. It starts with sitting down with the person, asking questions, getting to know them and understanding their uniqueness. It's an informal interview, really, asking hard questions like: What keeps you up at night about this industry? What do you believe that most people in your field don't? What's a trend or event you're seeing in the industry that you have a unique take on?

That's where the actual material comes from. Not a content plan. A conversation.

From there, the writing itself is a translation of their take. I'm not inventing a personality for someone. I'm taking the way they actually talk, the opinions they already have, and shaping it into something that reads the way they'd say it out loud in a conversation with a peer.

And writing is only the beginning of the process on LinkedIn. Since we want to show authenticity, there's no "publish and forget." I need to make sure to show up afterward. Respond to comments, be in the conversations, follow up. Engage with other people's posts. That's the piece that's easiest to skip and it's also the most important part of the process.

So when that head of marketing asked for "a few posts," what they actually needed was a process: real conversations to find each leader's voice, writing that stays true to it, and consistent engagement to turn individual posts into an actual reputation.

It's slower than "just create some content." It's very time-consuming. And it's also the only version that holds up once people start actually reading.

Your opinion and unique voice are important to the industry. Make sure you share it.

A head of marketing turned to me and said: "Our VPs and C-levels keep seeing other execs blow up on LinkedIn. We want th...
30/07/2026

A head of marketing turned to me and said: "Our VPs and C-levels keep seeing other execs blow up on LinkedIn. We want that too. Can you just create a few posts for our leadership team?"

I had to explain that it's not that simple, not if we actually want it to create impact.

I think we throw the term "thought leadership" around so much it's lost its meaning. It's not a title. It's not a content calendar. It's not even really about "leading" anything.

It's trust, built one honest post at a time.

The data backs this up in ways that still surprise me. Posts from C-levels get roughly 4x the engagement of posts from average users. Executives who share content regularly see their following grow by close to 40%. People aren't starved for information anymore. They're starved for leaders willing to share their unique take and experience.

But the posts only work because they sound like the person who wrote them. Their rhythm. Their opinions. Their blind spots, even. That authenticity is the entire engine.

Which raises a question I get asked constantly, and honestly, one I used to ask myself before I did this for a living:

If thought leadership only works when it sounds like you - how does it work when someone else is writing it?

Because someone else usually is. A ghostwriter. A strategist. Increasingly, an agency with a whole team behind one voice. And somehow, when it's done right, nobody can tell.

I don't think that's a contradiction. I think it's a craft, and a much harder one than most people assume.

I'll unpack how that actually works in my next post. But I'm curious first: have you ever tried handing your voice to someone else, a writer, a strategist, a team, and had it actually still sound like you? What made it work, or what made it fall apart?

LinkedIn just changed the rules again (Feb 2026 Update). 🚨If you’ve noticed your impressions tanking lately, it’s likely...
11/02/2026

LinkedIn just changed the rules again (Feb 2026 Update). 🚨
If you’ve noticed your impressions tanking lately, it’s likely because of the new "𝗗𝗲𝗽𝘁𝗵 𝗦𝗰𝗼𝗿𝗲" ranking signal.

LinkedIn is now explicitly penalizing: ❌ External links (even more than before - roughly a 60% reach cut). ❌ "Bridge" behavior (trying to hide links in the first comment). ❌ Low-effort AI-generated comments.

𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? The algorithm is looking for Dwell Time. It wants to see that people are actually reading, not just clicking "See More" and leaving.

𝗠𝘆 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝘁𝗲𝗮𝗺𝘀: Move the "Good Stuff" (the insights, the data, the reveal) into the body of the post. Give it away for free. If you force them to click away to your site to get the value, you’ve already lost the reach.

Are you seeing a dip in your company page reach this month? I'm curious if you've tried "Zero-Click" content yet.

25/01/2026

“Why does onboarding take so long? Can’t you just start?”

You can start posting on day one.
But posting without understanding is how brands lose trust.

If you want it to be accurate, confident, and on-brand, learning comes first.
That’s part of the work.

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פרדס חנה-כרכור, חיפה, ישראל
Pardes Hanah
37000

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