LinkedInspired - by TaliB

11/02/2026

LinkedIn just changed the rules again (Feb 2026 Update). 🚨
If you’ve noticed your impressions tanking lately, it’s likely because of the new "𝗗𝗲𝗽𝘁𝗵 𝗦𝗰𝗼𝗿𝗲" ranking signal.

LinkedIn is now explicitly penalizing: ❌ External links (even more than before - roughly a 60% reach cut). ❌ "Bridge" behavior (trying to hide links in the first comment). ❌ Low-effort AI-generated comments.

𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? The algorithm is looking for Dwell Time. It wants to see that people are actually reading, not just clicking "See More" and leaving.

𝗠𝘆 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝘁𝗲𝗮𝗺𝘀: Move the "Good Stuff" (the insights, the data, the reveal) into the body of the post. Give it away for free. If you force them to click away to your site to get the value, you’ve already lost the reach.

Are you seeing a dip in your company page reach this month? I'm curious if you've tried "Zero-Click" content yet.

25/01/2026

“Why does onboarding take so long? Can’t you just start?”

You can start posting on day one.
But posting without understanding is how brands lose trust.

If you want it to be accurate, confident, and on-brand, learning comes first.
That’s part of the work.

19/11/2025

If you work with multiple clients, you know the chaos of switching gears all day long.
I recorded a short 3-minute episode about agency life, burnout, and how block work (and a few smart habits) can make all the difference.

🎧 Quick listen, honest message.

05/10/2025

You don’t need to choose between showing up as yourself or as your company.
But you do need to know the role of each.

Your 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 is where the real conversations happen. People want to hear from you, not just from a logo. That’s why posts from a founder almost always get more views and more engagement.

Your 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗽𝗮𝗴𝗲 plays a different role. It gives your business credibility, a place for updates, and something your team can share from. But on its own, it won’t build the trust or reach you’re looking for.

Your profile sparks attention.
Your company page holds it together.

Don’t treat them the same. Don’t just hit reshare.

Instead:
Use your profile for perspective and story.
Use your company page for updates, proof points, and content your team can amplify.
Let them work together, but don’t make them clones.

When you combine the two, you give people the full picture: a founder with a voice and a brand with substance.

Founders, when someone looks you up on LinkedIn tomorrow, who will they meet?

29/09/2025

There’s a storm coming.
Not the rainy kind, the work kind.

I’m excited, grateful, even a little proud...? But I’m also staring at my calendar thinking, 𝘩𝘰𝘸 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘢𝘮 𝘐 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘮𝘢𝘯𝘢𝘨𝘦 𝘢𝘭𝘭 𝘵𝘩𝘪𝘴?

That’s the agency lifestyle. Or the freelance lifestyle. Or in my case - both.

Working with several clients means things don’t move in a tidy, predictable rhythm. One week is calm, the next is anyone's guess.

New clients are exciting; The energy, the ideas, the onboarding - it all takes real time. Time to learn their voice, understand their goals, align expectations, and start planning ahead.

But that time cannot come from existing clients. The people who already trust me, who I’ve built something with, they deserve the same attention and care no matter how full my plate gets.

That’s the balance. The quiet work behind the scenes. Nobody outside your brain (or your agency manager’s Slack messages) should feel how busy you are.

I don’t have a perfect system.
But I’ve learned to ride the wave, prepare what I can, breathe through the rest, and focus on the fact that this is exactly the kind of busy I want.

We’ve got this 💪
(Probably. Hopefully. After coffee.)

And when the wave finally hits… by golly, it’s beautiful. 🌊

15/09/2025

05/09/2025

What happens in a LinkedIn audit session with me?

✅ We meet for 1 hour on Google Meet

✅ I walk you through what’s working, what’s missing, and what to change

✅ You get clear, actionable tips you can implement right away

✅ You leave with a LinkedIn presence that feels stronger, sharper, and more “you”

One session. No ongoing commitment. Just clarity and direction.

DM me “audit” and I’ll send you the booking link.

03/09/2025

If LinkedIn slipped off your radar this summer, this is the time to jump back in.
I recorded this short episode with a few quick ways to dust off your presence and show up again.
Take a listen 🎧

01/09/2025

Summer is over, school’s back, and routines are creeping in again. 🎒
My son Ariel just started 3rd grade, and it got me thinking about what summer does to our lives and our work—the slowdowns, the juggling, the guilt, and the magic.

In this episode (a perfect 9–10 minute listen, say on your way to school drop-off), I talk about how to come back after a break, why slowing down fuels creativity, and why balance often looks more like a blur.

🎧 Give it a listen—and if you’ve been feeling “off” this summer, this one’s for you.
https://open.spotify.com/episode/7MsMHnpG5FwzxfWfAATstJ?si=1e8024d91218414a

25/08/2025

You don’t need to post daily to be visible on LinkedIn.

I work with busy executives and founders. None of them have time to post every day. And they don’t need to.

Here’s the real game-changer:
🗝️ A profile that clearly shows who you are and why you’re worth knowing
🗝️ A few strategic posts each month that position you as a thought leader
🗝️ Consistent engagement with the right people

When your profile and presence are set up properly, LinkedIn works for you even between posts.

If your profile isn’t pulling its weight, let’s fix that in one session.

21/08/2025

Three things to fix on your LinkedIn profile in under 15 minutes.

1. Headline: Replace your job title with “What you do + Who you help + How you help them.”

2. Profile photo: Use a clear, recent headshot, no sunglasses, no blurry crops. Smile 😊

3. Custom URL: Edit your LinkedIn URL so it’s clean (linkedin.com/in/YourName), not a string of random numbers.

These small changes make your profile look more professional, easier to find, and more appealing at a glance.

Do these today, and if you want me to go through the rest of your profile with the same detail, we can do that in a one-off consulting session.

14/08/2025

Your headline is the most valuable real estate on your LinkedIn profile - and most people waste it.

Instead of just your job title, use a formula:
What you do + Who you help + How you help them

Example:
❌ CEO at BrightTech
✅ CEO helping startups scale their software securely and on budget

This instantly tells the right people why they should connect with you, and helps LinkedIn’s algorithm show you to the right audience.

Try it today. And if you want me to go through the rest of your profile with the same lens, we can do that in a focused, one-off session.