WadiDigital

WadiDigital A tech marketing agency that is results driven and customer service centered. WadiDigital is a results driven and customer service centered digital agency.

We love people. We love marketing. We love delivering success. Wadidigital.com

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17/06/2026

Don't be Israeli about it.

Meital Ashbel (), Head of Marketing at Limitless Labs, knows how important it is to build credibility and authority before you ask for the business.

The pitch is valuable but don't look for shortcuts. Build trust and the rest follows.

Hosted by at Creatives & Conversions TLV

14/06/2026

Leigh Netta King, Head of Creative, Brand & Marketing Communications at .inc , thinks AI fatigue is already here. Customers can feel when content is generic, and most of it is.

The brands getting noticed aren't necessarily using less AI, they're making sure something real is still driving everything they do. Actual pain points, actual tone, actual creative judgment. The tools are only as good as the human behind them.

She plays a game with her kids on the train: count how many people aren't looking up. The number keeps growing. Marketing has the same problem.

Be human. Be creative. Be like Leigh.

Filmed at Creatives and Conversions TLV, hosted by

14/06/2026

, Head of Growth Marketing at .ai , already knew her LinkedIn ads were performing, but she needed to prove it to her CEO.

This is something a lot of B2B marketers deal with regularly. The channel is working, you can feel it, but if you can't show the influence across the full funnel, the outbound assists, the deals you touched but didn't close, it doesn't count when budgets come up.

Once she had the numbers to back what she already knew, the conversation with her CEO changed. Less convincing, more building.

Yoel called it. 2026 is the year of attribution 💪

Hosted by at Creatives & Conversions TLV

10/06/2026

Ask .iris , Head of Marketing at , what's working in marketing right now, and she'll tell you: content, SEO, analysis, and her new best friend, Claude.

The AI arena has completely changed marketing, and this is just the beginning.

Hosted by at Creatives & Conversions TLV

09/06/2026

, VP of Marketing at Lightico, had two things on her mind at Creatives and Conversions TLV.
One: GEO and AI search are not optional anymore. Most buyers are researching and deciding before they ever hit your website. If you're not showing up in AI results, you're already behind.

Two: all the AI-generated content flooding every channel has made people hungry for the opposite. Small, private, face-to-face gatherings where the guest list is specific and the conversation is real. The exclusive dinner format is having a moment, and the demand is genuine.

Which are you starting with?

Filmed at Creatives and Conversions TLV, hosted by .

09/06/2026

Most B2B websites treat every visitor the same, regardless of who they are, where they came from, or how many times they've been back.

Avishai Sharon, CEO of Trendemon, explains why this is a mistake. By the time someone lands on your site, you already know more about them than you think. The question is whether your website does anything with that, or just shows them what it shows everyone else.

Hosted by Yoel Israel at Creatives & Conversions TLV

08/06/2026

This is your sign to start your startup's podcast!

, 's Head of Studio, shares with us the benefits of stepping in front of the camera and sharing your startup with the world.

Hear what she had to say at Creatives & Conversions TLV, and let us know what you're going to name your new podcast 🎙️

Hosted by

08/06/2026

Most B2B marketers are still buying media on the platforms they know best. Gil Allouche, CEO of Metadata, argues that's exactly the problem.

In his view, comfort isn't a targeting strategy. The channels you're ignoring are often where the biggest opportunities are hiding.

Instead of deciding upfront where budget should go, he argued for letting performance data make that decision. If something works in one channel, test it on another. Measure what actually drives pipeline, not just clicks or impressions, and keep reallocating based on results.

Filmed at Creatives & Conversions TLV, hosted by Yoel Israel.

07/06/2026

If you've been sleeping on Google Search, Miki Padova hasn't.

As Director of Demand Gen at Priority Software, she still calls it her strongest channel. AI pulls from Google, LLMs cite pages that rank, so the SEO work you put in years ago is now showing up within AI answers you didn't even know you were competing for. The channel didn't get smaller, the surface area did.

So from the newly dubbed "Yoel Digital", we say: don't count out the classics.

Filmed at Creatives & Conversions TLV, interview hosted by Yoel Israel.

Some days remind you why you love this industry. Last Thursday was one of them.The Wadi team spent the day at Creatives ...
07/06/2026

Some days remind you why you love this industry. Last Thursday was one of them.

The Wadi team spent the day at Creatives & Conversions TLV. We filmed with some of our favorite voices in the marketing space, got fresh perspectives on the industry, spent time together as a team, and caught up with our friends in the marketing community.

Stay tuned for some great interviews.

Definitely a day well spent!

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