WadiDigital

WadiDigital A tech marketing agency that is results driven and customer service centered. WadiDigital is a results driven and customer service centered digital agency.

We love people. We love marketing. We love delivering success. Wadidigital.com

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01/09/2026

You may be wondering… who’s that standing beside Paul in his six-year Wadiversary post?

Well, when you work at Wadi for a few years and then move back to Scotland for a while, naturally, we create a life-size cardboard cutout of you so you never have to miss another event or meeting.

And when you return to Israel, of course you have to take a photo with your cardboard counterpart.

We don’t make life-size cutouts for just anyone. In fact, Paul is the only person who has one. That should tell you just how big a part of Wadi he is.

Today marks Paul’s sixth Wadiversary. Congratulations, Paul! We’re so lucky to have you as such an important part of the Wadi team, both in person and in cardboard form.

25/08/2026

Great marketers understand how attention works.

They’re curious about what they consume, what catches their eye, and why certain content or ads reach them. By recognizing how they’re marketed to, they can learn how to capture attention for their own company.

shares what separates good marketers from great ones.

What do you think makes a great marketer?

If your content buries the point, AI moves on.AI search tools prioritize pages that answer questions directly and unambi...
18/08/2026

If your content buries the point, AI moves on.

AI search tools prioritize pages that answer questions directly and unambiguously. If someone has to read through three paragraphs of an intro just to find the key takeaway, AI will skip your page and cite a source that gets straight to the point.

Instead, structure your content by putting direct answers in your first sentence, and adding supporting context, nuances, and details after.

13/08/2026

A slightly unusual WADIversary post today, because the person writing it is also the person we’re celebrating, !

Since I’m the one running the socials I’m dropping the third person and using this post to say whatever I want.
So, on behalf of everyone at Wadi: congratulations to ME, the best person on the team! (Fact checked by yours truly with the help of her bff chatgpt, which we all know is super reliable when it comes to facts)

But in all seriousness, it has been a great two years and I can't wait for what's next. Thanks for including me in the best team Yoel Israel

05/08/2026

We know you've all been waiting for this one 🤫

Nothing beats taking a break to celebrate the people who make Wadi what it is.Yesterday, we swapped our desks for the ou...
30/07/2026

Nothing beats taking a break to celebrate the people who make Wadi what it is.

Yesterday, we swapped our desks for the outdoors and spent the day together in Pardes Hanna. Between a delicious BBQ, plenty of great food, relaxing massages, learning some new dances, and even better company, it was the perfect opportunity to unwind, catch up, and enjoy some well-deserved time together.

It was also a bittersweet occasion as we said goodbye to Esmee Rabi-de Munk after six amazing years at Wadi. Thank you, Esmee, for your dedication, hard work, and lasting impact on our team. We wish you nothing but success in your next adventure.

At the same time, we're excited to welcome Shira Pollack and Tovena Moses to the Wadi family. We're thrilled to have you on board and can't wait to see what we'll accomplish together.

Great work starts with a great team, and we're grateful for every opportunity to step away from the day-to-day, strengthen our connections, and celebrate the people behind Wadi.

Thank you Yoel Israel for a great day!

26/07/2026

Many founders still think branding is a logo and a website.

Yuval Leizerman, CEO of .studio , says branding starts with strategy. The visuals come later.

As technology becomes easier to replicate, brand is what helps companies stand out without competing on price alone. It's the one thing competitors can't copy directly.

A strong brand doesn't replace a great product. It gives people a reason to remember it.

Filmed at Creatives and Conversions TLV, hosted by .

20/07/2026

Alex Bunin, CEO & Founder of INSHI, works with founders and marketers on brand, website, and go-to-market design. His biggest observation right now: AI is flattening everything.

When everyone uses the same tools to generate the same assets, custom design stops being a nice thing to have and starts being the only way to stand out.

Filmed at Creatives and Conversions TLV, hosted by Yoel Israel.

We're Hiring!!!Junior Social Media Marketing & Engagement SpecialistB2BFully RemoteWadiDigital is looking for a Junior S...
15/07/2026

We're Hiring!!!

Junior Social Media Marketing & Engagement Specialist
B2B
Fully Remote

WadiDigital is looking for a Junior Social Media Marketer to join our growing team, supporting B2B social strategy for clients across the ad tech and martech space.

In this role, you'll help execute proactive social engagement, monitor industry conversations across LinkedIn, Reddit, and X, and support brand visibility efforts for our clients. This is a hands-on role for someone early in their career who wants to learn the fundamentals of B2B social strategy while working directly with senior team members and client stakeholders. This is a 100% Israel-based, but remote position.

Learn more at Wadidigital.com/career

To apply, send your CV to [email protected]

07/07/2026

TikTok is a hard sell for B2B tech companies. of makes the case anyway.

The targeting argument is real, but it misses where TikTok is actually winning for B2B. The next generation of talent is searching TikTok to see what it's like to work somewhere before they ever apply. For employer branding, it's becoming hard to ignore.

And for some B2B companies, your ICP is scrolling TikTok after hours whether you're there or not.

Filmed at Creatives and Conversions TLV, hosted by

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Pardes Hanah
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