Publicis e-dologic

22/08/2012

StupiDog in our office!
http://www.youtube.com/watch?v=pAB-PfzJzLg

Giant h***y dog creates mayhem at work

15/08/2012

What won't we do to make our children eat?
We sing, we dance, we make a fool out of ourselves and of course tell stories.
WhenActimel wanted to create a shared experience between children and their parents we knew that we have a good story in our hands.

The insight:
Children enjoy healthy food when they're told a story.
They enjoy it even more, when they're the hero of the story!

That's why we invented "Actiland" and "The Actimel Hero Series":
We placed 6 unique hero characters on our packaging and products,
Each hero with it's own superpowers.

Actimel transformed their packing overnight in one heroic marketing move.
Children started collecting the heroes and enjoying a new hero with every meal…

But the story doesn't end here...
We created a Facebook app where parents and children together, could create their own personal superhero.
We'd then send that design to their homes so they could fix it on their Actimel bottles.


The result:
Tens of Thousands of personal heroes were designed and sent to thousands of Israeli homes for countless parents and children to enjoy a shared experience by inviting the superheroes to their meal.

1 in every 3 kids exposed to the campaign asked their parents for the new Actimel.
Hundreds of thousands of people were exposed to the campaign, and Actimel's awareness skyrocketed.


Chief Interaction Officer: Enon Landenberg
VP Creative: Aviv Stein
C.T.O: yacov zoaretz
Creative Manager: bechor bar tur
Programmer : Yuval Zehavi
Designer : Sivan Sherlag & Svetlana levitas
Copywriter: Dana blum, Ilay rotem
Supervisor: Esti Smilg
Account Manager: Igor Goldfeld
Social Media Manager: Idan Kligerman
Content Manager: Li – Or Carmi
Project Manager: Erez Native

15/08/2012

Actimel – for us, every child is a hero.

What won't we do to make our children eat?
We sing, we dance, we make a fool out of ourselves and of course tell stories.
WhenActimel wanted to create a shared experience between children and their parents we knew that we have a good story in our hands.

The insight:
Children enjoy healthy food when they're told a story.
They enjoy it even more, when they're the hero of the story!

That's why we invented "Actiland" and "The Actimel Hero Series":
We placed 6 unique hero characters on our packaging and products,
Each hero with it's own superpowers.

Actimel transformed their packing overnight in one heroic marketing move.
Children started collecting the heroes and enjoying a new hero with every meal…

But the story doesn't end here...
We created a Facebook app where parents and children together, could create their own personal superhero.
We'd then send that design to their homes so they could fix it on their Actimel bottles.


The result:
Tens of Thousands of personal heroes were designed and sent to thousands of Israeli homes for countless parents and children to enjoy a shared experience by inviting the superheroes to their meal.

1 in every 3 kids exposed to the campaign asked their parents for the new Actimel.
Hundreds of thousands of people were exposed to the campaign, and Actimel's awareness skyrocketed.


Chief Interaction Officer: Enon Landenberg
VP Creative: Aviv Stein
C.T.O: yacov zoaretz
Creative Manager: bechor bar tur
Programmer : Yuval Zehavi
Designer : Sivan Sherlag & Svetlana levitas
Copywriter: Dana blum, Ilay rotem
Supervisor: Esti Smilg
Account Manager: Igor Goldfeld
Social Media Manager: Idan Kligerman
Content Manager: Li – Or Carmi
Project Manager: Erez Native

22/07/2012

We are on TREND HUNTER.
http://www.trendhunter.com/trends/the-thirst-flusher-app

06/07/2012

http://mizbala.com/?p=49292&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mizbala-blog+%28Mizbala.com+-+Blog%27s+rss%29

אידיאולוג'ק פובליסיס ישראל בפעילות פייסבוק בשם 'Keep The Bits' לפריגת המשיקה את ביץ, משקה חדש של פריגת המכיל חתיכות פרי אמיתיות. הגולשים מוזמנים לשחק ולנסות ולהביא את ביץ והחתיכות להופעת הבכורה שלהם בפיצוציות, והכל באמצעות אמירת המילה 'ביץ' למיקרופון. הגולשים שיצברו את מירב הנקודות יזכו בטיסה להופעה...

25/06/2012

הספריה המרכזית לעיוורים מזמינה אתכם להצטרף לספר המוקלט החברתי הראשון ולהפוך לקריינים ליום אחד!
כנסו ללינק http://on.fb.me/LbVll4 והקליטו את קולכם.

18/06/2012

Enon Landenberg's talk on TEDx
http://www.youtube.com/watch?v=FSYnhAXHsec&feature=share

13/06/2012

Yes we will! :-)

08/06/2012

An amazing campaign from Publics in Israel - Pinsulin (Pinterest + Insulin). Repin the message on Pinterest.
http://adsoftheworld.com/media/online/juvenile_diabetes_research_foundation_pinsulin

Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling...