05/06/2023
3 Reasons Why Digital Marketing for Your Electronic Music Event/Label/Release Isn't Living Up to Your Expectations.
1.Your marketing agency dont understand electronic music
Their main customers are fashion, jewelry stores, restaurants, real estate agents, software, and high-tech companies. For these customers the agency’s mission is to sell as much as possible, in as little time as possible and at as little expense as possible – so their marketing and advertising approach is very aggressive and known as a “Hard Sale” – while your customers are electronic music lovers who come to parties and festivals, they are a sophisticated audience who does not like to be spoon-fed, is more deeply interested in the content itself and rejects messages that are interpreted by them as over- commercial.
2. Your campaign the difference between EDM to techno
The chance that your campaign manager will understand, for example, the nuances between House music fans and Techno fans, the different slang between the groups and the sensitivity of connecting the marketing message to different groups within the electronic music fans community without making them look too commercial aspires to zero – and the result is a scattered, incoherent digital campaign, that at best does not bring results and at worst causes significant damage to your brand.
3. You hire a friend
You hire a dj friend who deal with electronic music and treat digital marketing as a side job – they indeed will know how to refine your marketing messages but it must be admitted that most of their energy and attention is mostly elsewhere as DJs or creators. But again this is a side job - the chance that they will be regularly updated on all the technological developments that are emerging at a huge rate in the digital advertising industry – is not very high and therefore also here you get a campaign that does not hit or maximize your budget at the technical level.
What do we do differently?
96hertzz is boutique digital marketing agency that specializes in electronic music - working with event producers and label owners around the world. specializes specifically in promoting electronic music topics and events - by a small and skilled team with over 15 years of significant and parallel experience in digital marketing and different kinds of electronic music.
Content – the most basic understanding that content is king – your customers come to consume a musical experience and they are more interested in artists than anything else, right – there are other elements in the overall experience that we know how to handle – but we specialize in creating and making content accessible in a way that your diamond shines at a long distance.
Language and approach – electronic music and its surrounding cultural scene is inherently less commercial and has a more androgynous profile, we are here to make sure all your marketing messages are properly worded, in the right tone and with a significant knowledge load – so your customers will understand right away that the factor referring to them knows what it is talking about and speaks their language.
Creative – with a pool of international artists we hand-picked for more than 15 years, your next e-flyer and video can break the mold and move into real art territories.
Technology – we live and breathe digital marketing on all existing platforms and use all the cutting edge technologies that are out there. Together with super accurate targeting capabilities we know how to direct your messages to fans of genres, sub-genres and conduct comprehensive market research on your local scene and competitors.
5.Price – From the understanding of the difficulties that accompany the production of electronic music events, we are committed to fair and significantly cheaper pricing than the price charged by large digital agencies – our goal is to provide results and grow with you.
Why should i believe you? Good questions :) we are working with some of the biggest electronic music internal labels, artists & festival - check our client lists here: https://96hertzz.com
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