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Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Learn more at https://www.anzu.io/.

Anzu is the most advanced in-game ad solution for mobile, PC, console, and gaming metaverses. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferre

d in-game advertising partner for advertisers worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide. Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers.

26/06/2025

🎮 Where Sports Meets Screens: Gaming’s Next Big Advertising Arena
📅 July 9
🕒 12pm ET | 5pm BST

Join us for episode 2 of Gaming Ad Ventures to discover how brands are connecting with fans at the intersection of sports and gaming.

Register now! https://hubs.la/Q03tNY-r0

07/05/2025

Is gaming at risk of becoming its own Black Mirror episode?

From subscription fatigue to pay-to-win backlash, the gaming industry is facing a reckoning.

Learn how Black Mirror’s new season mirrors gaming’s real-world challenges including:
😖 Overlapping subscriptions and multi-platform chaos
💸 Monetization models that push players toward premium tiers
🔐 Pay-to-win systems that divide players

For developers and brands, the message is clear: monetization must evolve thoughtfully. Read more thoughts from our Content Lead Nick Woodford here: https://hubs.la/Q03lnDSB0

08/01/2025

🎮 Level Up Your In-Game Advertising Knowledge!

Choose your path:

🏆 For Advertisers
• Crack the code to authentically engage with gamers using intrinsic in-game ads.
• Access data and insights to optimize campaigns and drive results.

👾 For Game Developers
• Unlock strategies to monetize your games without disrupting the player experience.
• Master the art of integrating seamless, player-first ads.

💡 Whether you’re building the game or bringing the brand, our newsletters are packed with tips, strategies, and insider knowledge to help you win big and stay ahead.

Subscribe now 👉 https://hubs.la/Q031G1bz0

22/10/2024

How do you make an impact with younger generations?

Find out in our latest report, created in partnership with SuperAwesome, which is NOW LIVE 🎉 and discover why gaming is crucial in connecting with younger audiences like Gen Z & Gen Alpha.

Why does this matter? 🤔 With 80% of under-18s actively gaming, understanding how to engage them through in-game advertising is crucial for brands looking to build lasting connections.

What You’ll Learn:
✅ The true impact of in-game ads on younger audiences
✅ How gaming can boost your omnichannel campaigns
✅ Best practices for reaching Gen Z & Gen Alpha before brand loyalties lock

Ready to unlock the power of gaming? 🎮🔓Download your free copy now!

👉 https://hubs.la/Q02Vf_Pp0

09/10/2024

Game developers, ready to level up your monetization strategy?

Join experts from Anzu, Amazon Web Services and Gameloft next week for an exclusive session where you’ll learn:

🤔 How the in-game ad ecosystem truly works
🎮 What players really think about in-game ads
📈 Proven strategies to drive sustainable revenue growth without disrupting gameplay

Don’t miss out on this opportunity to unlock new revenue potential. Register now and take your game to the next level! 🔥

👉 https://hubs.la/Q02SKc8k0

18/09/2024

Join us on October 29 at 9 am PT | 12 pm ET | 4 pm BST to unlock in-game measurement! 🎮✨ We’re bringing together industry leaders to explore how intrinsic in-game advertising is revolutionizing the way brands connect with gaming audiences.

Our expert panel includes:
• Jeremy Tauber, VP Sales US at Anzu
• Laetitia Guillaneuf, Marketing Insight Project Senior at Happydemics
• Prasad Abhanave, Integrated Planning Manager at UM Worldwide
• Kevin Villatoro, Group Director, Media Partnerships and Investment at dentsu
• Ashwini Karandikar, EVP Media, Technology, Data at 4A’s (Moderator)

From integrating intrinsic in-game advertising into omnichannel strategies to the latest advancements in measurement guidelines, this session will be packed with actionable insights. Don’t miss this opportunity to have all your questions answered!

👉 Register now to secure your spot! https://hubs.ly/Q02QdTV00

11/09/2024

🚀 Unlock the power of in-game ad monetization!

Join us and our partners at Gameloft and Amazon Web Services for an exclusive live webinar where we share our experience and dive deep into the world of intrinsic in-game ad monetization. Whether you're new to the world of ad monetization or looking to adjust your strategy and maximize your game's revenue potential, this is an opportunity you don't want to miss!

What you’ll gain:
🔹 A comprehensive guide to the intrinsic in-game advertising ecosystem
🔹 Insights into player perceptions and successful ad implementation
🔹 Top tips for optimizing your in-game ads to drive sustainable revenues

Let’s take your game to the next level together. Register now and secure your spot!

https://hubs.la/Q02Ps6kF0

25/07/2024

Are you a game developer heading to Gamescom 2024 next month?

Get in touch with our team if you:
🎮 Have a live mobile, PC, or console game
💰 Would like to monetize your game
➕ Want a solution that enhances the gameplay, not detracts from it
🏋️ And don’t want to impact the size or performance of the game

Email us at [email protected] or reach out to our amazing trio attending the event - Guy Ben-dov, Irma Harlann, and Jascha Maijer, to have all your questions about intrinsic in-game ad monetization answered and see what it can do for your game 🚀

16/07/2024

🌍 Anzu Around the World 🌍

It’s been a busy few months, with our team sharing the power of in-game advertising at events across the globe.

🇫🇷 At Cannes Lions, our EVP of Marketing and Strategy, Natalia Vasilyeva, took part in a panel highlighting how in-game ads can boost social good causes.

🏴󠁧󠁢󠁥󠁮󠁧󠁿 Our Creative Director, Simon Sworn, unveiled in-game creative best practices at London’s MAD//FEST.

🇺🇲 Our Co-Founder and CEO, Itamar Benedy, spoke about in-game’s role in the future of digital advertising at AAF’s ADMERICA conference in Salt Lake City.

🇵🇱 Our Business Development Manager, Irma Harlann, connected with some of the industry's leading game developers at Digital Dragons in Kraków.

👀 Keep an eye out for us at your next event!

12/07/2024

🎮 Calling all game developers! Join us at the world’s largest video games event - Gamescom 2024 - in Cologne, Germany already next month! We’re eager to connect with innovative minds and explore how we can enhance your games with seamless, immersive in-game advertising solutions.

At Anzu, we:

- Collaborate with developers to integrate ads that enhance and do not disrupt the gaming experience
- Offer tools to monetize your games effectively while maintaining player engagement
- Provide insights and analytics to help you optimize your in-game ad strategies

Let’s meet to discuss how Anzu can help you elevate your games with smart, non-intrusive advertising. Connect with our team: Guy Ben-Dov, Irma Harlann, and Jascha Maijer, or email us at [email protected].

See you in Cologne!

10/07/2024

🎒 Get Ready for Back to School Season With In-Game Ads! 🎮

📊 Did you know 77% of parents play video games with their kids? This back-to-school season, seize the unique opportunity to reach this audience where they spend their time.

🍏 Tap into the immersive world of gaming to create impactful and memorable back-to-school promotions that resonate with your audience.

🔍 Discover how intrinsic in-game ads can amplify your campaigns and drive engagement: https://hubs.la/Q02F-Nf30

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04/07/2024

🍪 What advantage does intrinsic-in game have in the cookieless era?

📈 What's the most important metric to track in-game's effectiveness?

🔊 Hear from Steve Bagdasarian, Chief Commercial Officer at Comscore, and Michael Follett, Managing Director at Lumen Research, as they share their insights at Cannes on why intrinsic in-game will grant advertisers access to measurable data, why it will help them follow privacy rules while launching well-targeted ads, and more!

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Address

Rothschild 76
Tel Aviv
6439804

Website

https://anzu.io/

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