Vertical Loop

Vertical Loop We are a digital design studio based in Tel Aviv. We design memorable brands, websites and apps. We Yes, we absolutely love what we do.

We are a small team of passionate design creatives with a distinct latin flavor (hola!). We love crafting stories into visual messages & transforming ideas into action. For us, a good design starts by creating a bridge between a brand and its audience, a bridge that connects people and inspires action. We believe in making that bridge powerful and memorable, and we love doing it (Did we mention that?)

24/12/2024

When the world is filled with darkness, you cannot see outside.
✨Look inwards and bring the LIGHT!✨

Wishing all of our friends and colleagues a meaningful, joyous holiday and waiting for the miracle that will bring our beloved hostages home, finally.

Chanukah Sameach from the Verticalloop team 💫

This year, we’re wishing YOU and everyone a year that heals our hearts 💛 - a year of hope, a year of peace, and a year o...
02/10/2024

This year, we’re wishing YOU and everyone a year that heals our hearts 💛 - a year of hope, a year of peace, and a year of returning home 🎗️

Shana Tova from all of us at Verticalloop

Ma nishtana in this campaign from the ones that came before? 🎗️Our idea was to capture the precarious situation in Israe...
02/05/2024

Ma nishtana in this campaign from the ones that came before? 🎗️

Our idea was to capture the precarious situation in Israel but to do it in a way that offered people hope and connection.

We partnered with the brilliant and sensitive Itai Raveh , a Tel Aviv-based illustrator, who helped us bring our vision to life.

The inspiration for the composition came from ancient Haggadot which show multiple frames and stories coming together.
Our modern take wove in all the people affected and isolated by the war, and showed them gathering around the seder table. We also honored the hostages with an empty chair, expressing our longing for them to return home *immediately*.

The final result was a vibrant, comforting image that shows our unity and resilience as a People. Whether we’re in Israel or opening our mailboxes across the ocean, we’re all in this together.

Dream Team:

🪿 Brand Strategy:
🌻 Content strategy:
🫧 Creative Direction & Design: .berry
🌞 Illustration:
✨ Client:

This Passover, we created something totally different for one of our dearests clients - Migdal Ohr , and their donors. I...
02/05/2024

This Passover, we created something totally different for one of our dearests clients - Migdal Ohr , and their donors.

It’s been an intense year so we wanted to change things up and send a direct mail campaign that felt timely, meaningful, and full of hope.

Here are some of the gems 💎 inside:

✨ Artwork illustrating different people affected by the war, brought together around the seder that the donors have provided for them
✨ An inviting envelope with previews of the artwork and content inside
✨ A heartfelt appeal letter that bridges the current reality with the texts of the Haggadah
✨ A beautiful Haggadah card for people to share and showcase at their tables
✨ A yellow ribbon 🎗️ for the hostages and a request to set it out at the seder
✨ A note highlighting that the campaign was “Made in Israel” by an Israeli-based creative team

💡Migdal Ohr raises over 10,000 orphaned and underprivileged children with a vast network of social service and educational institutions across Israel. We’ve worked as the “in-house” agency for American Friends of Migdal Ohr for the last 5 years and support them in raising around $10M each year. 💪🏾

Dream Team:

🪿 Brand Strategy:
🌻 Content strategy:
🫧 Creative Direction & Design: .berry
🌞 Illustration:

“Hope is mandatory”(Rachel Goldberg-Polin)We are one family and it’s been 197 days since our brothers and sisters were t...
21/04/2024

“Hope is mandatory”
(Rachel Goldberg-Polin)

We are one family and it’s been 197 days since our brothers and sisters were taken hostage.

Spring is here and they’re still not home.

This is not a Happy Passover post,
it is a call to action.

#מחזיריםאותםהביתהעכשיו 🎗️

For the past two years we’ve had the privilege of working with ✨ Biloosh ✨ a natural body care brand for mothers durin...
08/03/2024

For the past two years we’ve had the privilege of working with ✨ Biloosh ✨ a natural body care brand for mothers during & after pregnancy.

Our work for Biloosh included:

✨ Brand Messaging
✨ Visual Identity
✨ Content Strategy
✨ Packaging and Label Design
✨ Web Design
✨ Social Media Design

💪🏾Dream Team💪🏾

✨ Brand Strategy & Creative Direction:
🐣: Content Strategy:
💪🏾 Creative Direction: .berry
🌸 Design:
🪺 Project Manager:

#יוםהאישה

This Women’s Day we want to share a project that has been very dear to our 💗.Biloosh is a family-owned small business t...
08/03/2024

This Women’s Day we want to share a project that has been very dear to our 💗.

Biloosh is a family-owned small business that makes natural body care products and remedies to address the specific needs of mothers during & after pregnancy.
They are here to reassure women that they already know what’s right for them and their baby. Biloosh are a resource aimed to help women gain knowledge and feel confident in their body and choices.

Why was it so important to us?

Well, other than all of the above... we felt like the things women truly face during pregnancy weren’t often spoken of in a way that encourages conversation. Pregnancy isn’t all butterflies and dandelions and it’s often not very sexy - but why should it mean it’s any less valuable or beautiful? it’s us. Our journey, our bodies. Helping women feel good about this small fraction of their pregnancy? a HUGE win for us.

✨Dream Team✨

✨ Brand Strategy & Creative Direction:
🐣: Content Strategy:
💪🏾 Creative Direction: .berry
🌸 Design:
🪺 Project Manager:

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Arlozorov 111
Tel Aviv
62098

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