In 2007, when the first iPhone came out, Tomer believed that rapidly phones will become the most personal and intimate device we own, and started exploring the mobile advertising world and how he can help connecting brands and retailers to their audience through their mobile phones. Later on, when the Apple App Store launched and apps became the hottest new trend, Tomer started working with indies
as well as large corporations and brands to develop their mobile marketing strategy through apps and mobile web, while the question of “who uses their phone to search the web?” was still the first one to be asked. After working with dozens of app studios and brands, MobCo Media was founded, with a clear goal in mind to distribute its advertisers’ messages and ads in fun, relevant, non-interrupting global media channels, using a unique combination of optimization technology and hands-on personal touch. Today, MobCo Media is serving 500+ live campaigns in over 160 countries, driving tens of thousands of new users daily to our clients, with the headquarters in the lovely Rothschild Boulevard in Tel Aviv.
