30/04/2026
AI doesn’t just look at what your company says about itself.
It looks at what others say about you.
One of the most interesting points in our latest Percepto Insider article is that brands may be significantly more likely to appear in AI-generated answers through third-party content than through their own websites.
That has major implications for how companies think about PR, credibility, and visibility when it comes to AI search. It’s no longer only about publishing more content (even if it's wonderful content). It’s about building the kind of external validation that both people and AI systems can recognize.
The article was prepared by Tali Karasik Regev, co-founder of Extra Mind PR, who brings years of experience in PR for technology companies, startups, and B2B SaaS brands. We’ve worked together across projects where PR, digital reputation, and visibility increasingly overlap, making her perspective on this shift especially relevant and insightful.
Learn why Digital PR is critical for appearing in AI-generated answers. Discover how 3rd party credibility, media coverage, and reviews shape your visibility in LLMs.
