Percepto

30/04/2026

AI doesn’t just look at what your company says about itself.

It looks at what others say about you.

One of the most interesting points in our latest Percepto Insider article is that brands may be significantly more likely to appear in AI-generated answers through third-party content than through their own websites.

That has major implications for how companies think about PR, credibility, and visibility when it comes to AI search. It’s no longer only about publishing more content (even if it's wonderful content). It’s about building the kind of external validation that both people and AI systems can recognize.

The article was prepared by Tali Karasik Regev, co-founder of Extra Mind PR, who brings years of experience in PR for technology companies, startups, and B2B SaaS brands. We’ve worked together across projects where PR, digital reputation, and visibility increasingly overlap, making her perspective on this shift especially relevant and insightful.

Learn why Digital PR is critical for appearing in AI-generated answers. Discover how 3rd party credibility, media coverage, and reviews shape your visibility in LLMs.

13/04/2026

AI is changing how people discover and evaluate individuals and brands.

It’s no longer just about what ranks on Google, it’s about how AI tools like ChatGPT, Gemini, and Perplexity AI interpret and present your story.

These systems don’t just list results, they synthesize information from multiple sources to form a narrative. And that narrative is shaped by consistency, credibility, and context across your digital presence.

We’ve been working closely with clients on this shift: from traditional SEO to a broader approach that ensures they are not only visible, but accurately represented in AI-generated answers.

In our latest article, we break down what it takes to manage your reputation in this new environment, and why the foundation you build today will define how you’re understood tomorrow.

Managing your online reputation is a foundational pillar of leadership in the digital age.

23/03/2026

As global wealth becomes more mobile, something less visible is starting to matter just as much: your digital footprint.

We’re seeing more situations where relocation processes, whether for residency, banking, or partnerships, begin with a deep online review. Not just Google, but also AI-driven systems that shape first impressions instantly.

In this new environment, being invisible isn’t always an advantage. In many cases, it raises more questions than it answers.

In this article with Spear’s, Percepto CEO Ran Blayer breaks down:
• Why “digital equity” is becoming a real asset
• How SEO and GEO now work together
• And why reputation needs to be managed across countries, languages, and platforms

Worth a read if you’re thinking about international growth or long-term positioning.

Online reputation management and digital equity in an age of global relocation UHNWs considering migration today are discovering that their digital footprint can raise issues with the relocation process. Here, Ran Blayer of Percepto considers how best to address them

05/03/2026

AI has already started changing how companies are discovered online.

For brands in general and startups specifically, ranking on Google is no longer enough. If your brand isn’t mentioned or cited in AI answers, you may simply be left out from the conversation.

In our latest Percepto Insider article, Michal Nassimian explains:
➡️ Why traditional SEO alone is no longer sufficient
➡️ How startups can compete with legacy brands in AI search
➡️ What metrics actually matter in the AI era

The new challenge isn’t just ranking.
It’s all about being retrieved, synthesized, and cited by AI systems.

Read more on:

Is your startup invisible to AI? Discover the new rules of GEO and SEO to ensure your brand is cited, trusted, and recommended by the leading AI engines.

10/02/2026

Grokipedia, an AI-generated encyclopedia, has started appearing prominently in Google search results, and it’s worth paying attention.

In reviewing a growing number of entries, one thing stands out: many are longer, more comprehensive, and in some cases more balanced than their Wikipedia counterparts. Without human editors shaping the narrative, Grokipedia reflects a different approach to knowledge creation, one driven by aggregation rather than consensus.

What’s also notable is speed. Despite launching only recently, Grokipedia pages are already ranking on page one for a variety of brand and individual searches. That’s a strong signal of how quickly AI-native knowledge sources can gain visibility.

Beyond search rankings, this raises a bigger question: could platforms like Grokipedia push Wikipedia itself to evolve?

We explore what this shift means for brands, online reputation, and visibility in the AI era in our latest Percepto Insider post

Grokipedia is ranking on Google and challenging Wikipedia. Learn what it is, how it works, and why it matters for brands and online reputation.

22/01/2026

Wikipedia is one of the most influential, and most misunderstood, platforms when it comes to online reputation and visibility.

It’s open, highly visible in search results, and frequently referenced by LLMs and AI-generated answers. But it also operates under strict editorial guidelines and relies on a community of dedicated editors to maintain neutrality and accuracy.

In our latest blog post, we explore:
• How Wikipedia’s rules shape what can (and can’t) appear on a page
• What conflict-of-interest (COI) declaration and editing actually involves (i.e. doing things by the book)
• Why patience, transparency, and proper sourcing matter
• When a Wikipedia article can be helpful, and when it may not be the right step

If you’ve ever considered creating or editing a Wikipedia page for yourself or a client, you should read this first.

A practical guide to editing Wikipedia - rules, risks, and best practices. Explaining how to edit when there's a conflict of interest involved.

03/12/2025

Our CEO, Ran Blayer, recently joined Brad Friedman on The Digital Slice Podcast to discuss one of the most important topics for leaders in 2026: how to take control of your online reputation.

The conversation covers practical steps for building visibility, handling negative or misleading online content, and navigating the growing influence of generative AI tools like ChatGPT in due-diligence and search.

Ran also highlights why leveraging multiple online platforms is essential for strengthening narrative control in today’s digital landscape.

Watch or listen to the full episode here:
⚡ Video: https://www.youtube.com/watch?v=B7n_dmhMAtU
⚡ Audio: https://open.spotify.com/episode/2adZskKhjqXiq0T9wWfUYd

The Digital Slice · Episode

06/11/2025

Choosing a reputation management firm is an important decision. It’s about finding a partner you can trust to represent you accurately and strategically.

Our new guide shares what to look for when evaluating potential firms, from transparency and expertise to adaptability in an AI-driven landscape, plus a practical 10-point checklist to help you make the right choice.

Read the full guide in the link below.

Have any additional tips or experiences you think we should include in the guide?
We’d love to hear your thoughts, and might even expand the guide (and mention you) in a future update.

This guide explains how to choose the right online reputation management firm - what to look for, what to avoid, and how to find a trusted partner to protect your business or personal brand.

29/10/2025

Big news! 🚀
Percepto is partnering with Spotlight, an AI analytics startup redefining how organizations manage visibility in the age of AI search and chatbots.

Together, we’re pioneering new ways to help brands and leaders understand how AI systems describe them, and ensure those narratives are accurate, credible, and strategic.

Our collaboration merges Spotlight’s data analytics with Percepto’s expertise in digital reputation management to give clients actionable insights into how they appear across AI-driven ecosystems like ChatGPT, Gemini, and Claude.

👉 Read more about the partnership:

/PRNewswire/ -- Percepto Digital, a leading strategic online reputation and digital communications agency, has announced a collaboration with Spotlight, the AI...

17/09/2025

Wikipedia is a first stop for due diligence.

In our latest case study, we show how Percepto helped a business leader whose page had long emphasized political criticism while overlooking major accomplishments.

By working transparently with a declared conflict of interest and following Wikipedia’s strict editorial rules, we:
✔️ Removed outdated bias
✔️ Highlighted key achievements and milestones
✔️ Built a more accurate record of the client’s career

Working by the book, we created a strong, lasting effect that is built to endure over time.

Read all about it here - https://www.percepto-digital.com/case-studies/wikipedia-overhaul-for-a-business-leader/

Facing challenges with your Wikipedia page? Get in touch with us to see how we can help.