Sortino - By Pareto Solutions

22/09/2025

We went out with our awesome performance team for a surf day at the amazing new Surf Park in Tel Aviv.

We discussed the connection between surfing principles and running successful campaigns, and how those lessons could be applied to B2B, company vision, and beyond.

Yeah, no. We didn’t do any of that cause we’re not psychopaths. We just surfed and had a great time, though performance could definitely use some serious improvement.

Shana Tova everyone! 🍎

14/05/2025

When you’ve got someone like Moshe F. Saraf running the production, you can just lean back and trust that something awesome is about to hit.

Here’s one of the first cuts from one of the coolest shoots we’ve done for our client, SIG SAUER

Huge thanks to everyone who made it happen – Ran Shinobi Levi for the sharp editing, and our Sortino - By Pareto Solutions performance team, who always manage to connect top-tier creative with high-level performance ex*****on. You’re the reason we’ve been at the top for so many years.

And of course – big thanks to the SIG Sauer team. Working with you feels more like a fast-moving startup than a global giant. No drama, no delays, zero corporate nonsense, full freedom. Just how we like it. And the results speak for themselves.

More to come. Stay tuned 🎬😎

10/04/2025

⚠️ Not another AI post. Just us making real money!

Ecommerce client – pilot kickoff:

✅ +322% in Facebook revenue with +243% ROAS
✅ +510% in Google revenue with +445% ROAS
📈 And the numbers keep climbing – TikTok and Snap are already in the mix.

And before you think, “Yeah, but they probably just spent more – what’s the big deal?”

Let’s clear that up.

Spending wasn’t the issue. They were happy to spend before – as long as it was profitable. Right now, we’re actually spending 3x more than what you’re seeing here.

Creative wasn’t the problem either. They’ve got great creative.

So what was the problem?

✅ A poorly set up ad account.

You need to know how to structure things so the account spends on profitable days and holds back when it shouldn’t.

Too many accounts just aren’t built for scale. Even when the potential is there. Bad setup, wrong optimization, and it just kills the account.

✅ Lack of vision/motivation/knowledge – hard to say which. Maybe all the three.

But it happens a lot.

Why not run in more GEOs if you can?

Why blindly run a product feed and send traffic to unprofitable items?

Why not double down on your top sellers?

Why not add more channels to the mix?

So many more whys.

None of this required expensive creative or reinventing the wheel.

Everything we did was already there, available to anyone who managed the account before us. And yet – this kind of thing happens all the time.

Our team is built for scale. We know how to grow brands fast and do it consistently, project after project.

And we don’t take our foot off the gas until we’ve squeezed every drop of potential out of an account.

That kind of drive, paired with real professional know-how and deep expertise, is what builds our winning machine.

So if you’ve got a solid product and you feel like there’s more to get out of it – let’s talk. We’ll see if you’re a fit for a pilot.

https://sortino.io/

22/07/2024

⭐⭐SAAS Product - B2B - Over 438% More Purchases - 79% Lower CPA (!!) in Our First Month Together⭐⭐

This is what happens when we take the reins 😎

Our new client - SAAS product in a specific business vertical. The user flow is a free trial >>online purchase, typically within up to five days.

The impact was immediate!

Our top-notch creative team produced outstanding, Pareto-style performance video ads, that effectively highlighted the product's USP, focusing on what truly matters to the user.

We built an entirely new campaign structure and optimization strategy. Instead of running numerous overlapping campaigns and ad sets, we created a clean and logical structure using a bidding method and objective, enabling the account to reach its full potential while delivering profitable results aligned with the client's KPIs.

And the numbers continue to improve as we collect more data and signals.

Got a B2B product and looking to scale? Reach out to us for a quick audit to see if you're a fit for our pilot.

https://sortino.io/

22/04/2024

There are plenty of ways to optimize campaigns.

To build complex funnels and detailed user journeys.

Spend ages running A/B tests to spot a minor 5% difference.

Forever tweak bids to shave CPA by a few bucks

We’ve heard some even turn to native - god forbid 😱

All these approaches are valid, and we're not here to judge!

We just think life's too short, and hey, it's starting to look sunny outside🌞

So, we'd rather create video ads that slash our clients' CPA by 65%(!!) from the very first day running. Like this one right here 😎

11/04/2024

מגייסים מנהלי קמפיינים!

אם יש לכם חצי שנה-שנה של ניסיון בניהול קמפיינים, אנגלית (ועברית) מצוינת, ובא לכם לעשות את הקפיצה בקריירה ולנהל לקוחות כמו Navan, Nas Daily, Miro ועוד שמות שתוכלו לראות באתרים שלנו, בתקציבים של מליוני דולרים ובסיסטם שיאפשר לכם להתמקד בניהול קמפיינים, לייצר תוצאות ולא בבולשיט מסביב. כדאי שתדברו איתנו!

איך עושים את זה?

מתחילים בטופס הזה שאחריו תקבלו לינק למבדק מקצועי:

https://form.jotform.com/212560981916057

פרטים יבשים:

- העבודה מהבית (יש משרד למי שרוצה לגוון) - בשעות משרד רגילות. לא לפרילנסרים

- תקבלו מאיתנו את כל הציוד שצריך למשרד הביתי.

האתרים שלנו - למי שרוצה להתרשם:

https://pareto.solutions
https://sortino.io

תנו בראש!

** מגייסים/מפנים - מוכנים לשלם עמלה בגובה משכורת. בקשו שיציינו בטופס את המייל שלכם וניצור קשר.

אין קשר בין התמונה לפוסט כנהוג.

25/03/2024

Working with Nuseir Yassin and the Nas Daily team is totally awesome.

They're incredibly collaborative, granting us the liberty to do what we know best and deliver outstanding results with zero unnecessary corporate bureaucracy. They swiftly act on our creative insights and suggestions, supplying us with top-notch video content, compelling landing pages, and, most importantly, selling outstanding products.

They're offering genuinely impactful courses and programs, and they're doing some insanely unique and interesting work.

With such a partnership, the sky's the limit. Given our momentum and this level of synergy, there's absolutely no reason we shouldn't aim to double our achievements in the near future.

11/09/2023

**Ecom SEO Client - US Primary Market - Extremely Competitive and Profitable Sub-Niche - Over 76% Increase in Traffic Compared to the Previous Period**

Before partnering with this client, we conducted a thorough website audit to assess their SEO potential and created a growth forecast based on our findings.

Although they had previously invested in SEO, they hadn't seen significant results. SEO is a long-term commitment that often necessitates multiple adjustments to get it right. Both parties wanted to ensure that we could deliver meaningful outcomes.

In our forecast report, we conservatively estimated a 30-40% growth in traffic within three months of implementing our recommended optimizations. While we were confident that the actual growth would likely exceed these figures, we wanted to set realistic expectations to ensure that the client's team fully understood the process and was prepared to make the necessary changes.

The client swiftly implemented nearly all of our optimization recommendations within the first month of our collaboration. The results speak for themselves: an impressive 76% increase in traffic, which continues to grow.

As the agency also runs their successful performance campaigns, we can affirm the significant direct and indirect influence this traffic boost has had on overall revenue and ROAS.

If you're operating in a competitive niche and understand the value of top-notch SEO, reach out for an initial audit to assess if there's a strong potential for significant growth:

https://sortino.io/

28/06/2023

**406% growth in qualified leads for a unique start-up program since our partnership began - and we're still growing**

How did we achieve this?

✅ We implemented in-depth tracking from their CRM, optimizing for qualified leads instead of every form submission on their site. Our KPIs were set accordingly, using the qualified event as our primary conversion metric.

✅ We produced top-notch video ads tailored to Facebook, TikTok, and YouTube + highly targeted search campaigns.

✅ We halted all previous campaigns that were spent without yielding results.

✅ Focused only on the top-performing GEOs to maximize their potential.

And many more 😎

Want to elevate your marketing? Let us audit your accounts to assess suitability for our pilot:

https://sortino.io

23/05/2023

שוב מגייסים!

מחפשים מנהלי קמפיינים חדשים! פתוח גם לג'וניורים מוכשרים, נדע להכשיר אתכם לרמות הכי גבוהות אם אתם מתאימים.

דרישות/מידע:

- ניסיון/היכרות עם פלטפורמות הפרסום, אנליטיקס ועולם השיווק אונליין

- אנגלית רהוטה – קריאה, כתיבה ודיבור – תצטרכו לדבר ולכתוב ללקוחות, ספקים ועוד

- אחריות ועצמאות - יכולת ללמוד דברים לבד ולייצר תוצאות מצוינות גם בלי שרודים בך

- העבודה היא 100% מרחוק – שעות משרד קבועות. תקבלו מאיתנו את כל הציוד הנחוץ למשרד הביתי.

למה כדאי לעבוד איתנו חוץ מכסף חום ואהבה?

- לעבוד עם לקוחות גדולים שמוכרים מוצרים מעניינים. אנחנו עובדים עם בראנדים מעניינים ומוכחים שרוצים לעוף למעלה ולא עם חסרי סיכוי.

- לעבוד עם תקציבים גדולים ולנהל מספר קטן של לקוחות.

- עבודה עם הקריאייטיב הכי איכותי שיש – כל התנאים כדי לייצר תוצאות מעולות.

- מיקוד בפרפורמנס – אצלינו תתמקד במה שלשמו באת. לנהל קמפיינים ולייצר תוצאות. בלי ישיבות אינסופיות, פוליטיקות, דיווחים אינסופיים, מצגות, שיחות אקראיות, וואטסאפ ושאר שיט ארגוני מיותר שהורג בגיל 39. היעדים ברורים והדיווחים הם דיווחי פרפורמנס נקיים אל מול היעדים. התקשורת מול הלקוחות היא מכבדת, השיחות בתיאום – כל השקט והמיקוד כדי לייצר תוצאות מצוינות.
מתאים לכם?

מוזמנים למלא את הטופס בלינק, משם תקבלו את המבדק הראשוני ואחריו נהיה בקשר:

https://form.jotform.com/212560981916057

17/04/2023

ראיון של אלעד שלו, המנכ"ל שלנו, בפוד של Tomer Reiser - על איקומרס, אופטימיזציה, טיקטוק ועוד דברים של צעירים. תיהנו!

שיחות עם המומחים והיזמים שמעצבים את עולם המכירות אונליין. מגיש: תומר רייזר

22/02/2023

**Over 65% growth in our first month for a client in the tourism industry**

While They had spent a marketing budget before working with us, they were not able to scale and ended up losing money due to a misallocation of resources to the wrong channels, campaigns, and other "marketing" efforts.

We’ve immediately cut out any non-performing activities and refocused on their most profitable channels + most profitable destinations on search set by the right bid/rules to allow them to scale up.

Through our optimization strategies and top-notch creative, we turned their campaign into a profitable one in just a few days, breaking their net profit records and paving the way for sustained growth.

Do you have an interesting product/offer and are looking to scale?

Leave your details on our site and get an instant email with our plans, pricing, and how to contact us to check your compatibility with our pilot plan.

https://sortino.io