Sortino - By Pareto Solutions

18/05/2026

We always test every platform.

Twitter/X was always somewhere in the mix, but usually not a main channel.

Performance just wasn’t there. Not even close to Meta, Google, or even Bing.

But after their latest update, we launched a small test in the supplements/medical space, not exactly an easy conversion, with a pretty long questionnaire and approval flow, and after a few days, it looks like something changed dramatically.

We don’t know what Musk did there. We just know this was one of his main areas of focus, and the difference is fu***ng crazy.

It’s still small, and most of our budgets are still on Google and Meta, but we’re going to double down on this and start testing more niches.

Please don’t all jump in at once. Let us play quietly for a bit!

11/05/2026

New on our blog: if you’re in B2B, this one is worth your time!

The collapse of how-to content was not caused by a single event. It was caused by a fundamental change in how buyers get answers to their questions, and that change has a name: AI synthesis.

07/05/2026

We’re changing the way we do SEO, and launching a new service.

We don’t want your retainer. We don’t want a long commitment.

Just pay once, get everything you need for proper on-site SEO from A to Z in 30 days, and come back later, or don’t, once your site is actually ready for the next step.

We’ve been doing this for a while now, and honestly, it just works better.

Less pressure for the client.
Less pressure for the agency.
Better pace.
Better expectations.
And no monthly fee ticking in the background while the client is still trying to implement everything.

So we thought, why not just productize it and make it our official offer?

Here’s the landing page with all the details:

https://sortino.io/one-time-seo/

So what friction does this solve?

If you’ve ever done SEO, you know how it usually works.

Agencies ask for a long commitment. And to be fair, they have a good reason. SEO is a long-term game, and they want serious clients, not someone who disappears after one or two months.

But every SEO person also knows that a huge part of the real work happens at the beginning.

Keyword research.
Technical audit.
Site structure.
On-page recommendations.
Content.
Metadata.
Internal linking.

And more. All the boring-but-important stuff.

And this is usually where you see the serious jump after implementation.

But here’s the problem.
You do all this work fast, because that’s how it should be done.
And then it starts.

The client doesn’t have time to review everything.
The dev team says “we can’t do this” or “this will take longer.”
The UX team has their own suggestions.
Someone wants another meeting.
Someone needs internal approval.
And suddenly, what should have been a clear SEO foundation stage becomes endless back and forth.

All while the client is paying a monthly fee. The clock is ticking.
And both sides get frustrated.

So what do some agencies do?

They drip the recommendations slowly, month by month, so the client can “digest” it and the agency can justify the retainer. It slows everything down, but everyone pretends it makes sense.

Which is stupid as f**k. We never liked this game.

We like to move fast, send the important stuff early, and make sure the client knows exactly what they’re getting and when.

So we decided to sell the “first 30 days” as a standalone package.
We audit, understand what matters to your company, prioritize, and build the full SEO roadmap.

Exactly what you’d get in the first month if you did the SEO process with us, and everything you need to build a proper foundation for your site.

You get everything in a clear board you can access anytime, comment, ask questions, and then implement with your dev/UX/whatever team at your own pace.

No monthly fee.
No long commitment.
No retainer hanging over your head.

I think this is a better, more efficient, and much saner way to do SEO for both sides.

Sounds interesting?

Jump to our very beautiful landing page and get all the details:

https://sortino.io/one-time-seo/

22/09/2025

We went out with our awesome performance team for a surf day at the amazing new Surf Park in Tel Aviv.

We discussed the connection between surfing principles and running successful campaigns, and how those lessons could be applied to B2B, company vision, and beyond.

Yeah, no. We didn’t do any of that cause we’re not psychopaths. We just surfed and had a great time, though performance could definitely use some serious improvement.

Shana Tova everyone! 🍎

14/05/2025

When you’ve got someone like Moshe F. Saraf running the production, you can just lean back and trust that something awesome is about to hit.

Here’s one of the first cuts from one of the coolest shoots we’ve done for our client, SIG SAUER

Huge thanks to everyone who made it happen – Ran Shinobi Levi for the sharp editing, and our Sortino - By Pareto Solutions performance team, who always manage to connect top-tier creative with high-level performance ex*****on. You’re the reason we’ve been at the top for so many years.

And of course – big thanks to the SIG Sauer team. Working with you feels more like a fast-moving startup than a global giant. No drama, no delays, zero corporate nonsense, full freedom. Just how we like it. And the results speak for themselves.

More to come. Stay tuned 🎬😎

10/04/2025

⚠️ Not another AI post. Just us making real money!

Ecommerce client – pilot kickoff:

✅ +322% in Facebook revenue with +243% ROAS
✅ +510% in Google revenue with +445% ROAS
📈 And the numbers keep climbing – TikTok and Snap are already in the mix.

And before you think, “Yeah, but they probably just spent more – what’s the big deal?”

Let’s clear that up.

Spending wasn’t the issue. They were happy to spend before – as long as it was profitable. Right now, we’re actually spending 3x more than what you’re seeing here.

Creative wasn’t the problem either. They’ve got great creative.

So what was the problem?

✅ A poorly set up ad account.

You need to know how to structure things so the account spends on profitable days and holds back when it shouldn’t.

Too many accounts just aren’t built for scale. Even when the potential is there. Bad setup, wrong optimization, and it just kills the account.

✅ Lack of vision/motivation/knowledge – hard to say which. Maybe all the three.

But it happens a lot.

Why not run in more GEOs if you can?

Why blindly run a product feed and send traffic to unprofitable items?

Why not double down on your top sellers?

Why not add more channels to the mix?

So many more whys.

None of this required expensive creative or reinventing the wheel.

Everything we did was already there, available to anyone who managed the account before us. And yet – this kind of thing happens all the time.

Our team is built for scale. We know how to grow brands fast and do it consistently, project after project.

And we don’t take our foot off the gas until we’ve squeezed every drop of potential out of an account.

That kind of drive, paired with real professional know-how and deep expertise, is what builds our winning machine.

So if you’ve got a solid product and you feel like there’s more to get out of it – let’s talk. We’ll see if you’re a fit for a pilot.

https://sortino.io/

22/07/2024

⭐⭐SAAS Product - B2B - Over 438% More Purchases - 79% Lower CPA (!!) in Our First Month Together⭐⭐

This is what happens when we take the reins 😎

Our new client - SAAS product in a specific business vertical. The user flow is a free trial >>online purchase, typically within up to five days.

The impact was immediate!

Our top-notch creative team produced outstanding, Pareto-style performance video ads, that effectively highlighted the product's USP, focusing on what truly matters to the user.

We built an entirely new campaign structure and optimization strategy. Instead of running numerous overlapping campaigns and ad sets, we created a clean and logical structure using a bidding method and objective, enabling the account to reach its full potential while delivering profitable results aligned with the client's KPIs.

And the numbers continue to improve as we collect more data and signals.

Got a B2B product and looking to scale? Reach out to us for a quick audit to see if you're a fit for our pilot.

https://sortino.io/

22/04/2024

There are plenty of ways to optimize campaigns.

To build complex funnels and detailed user journeys.

Spend ages running A/B tests to spot a minor 5% difference.

Forever tweak bids to shave CPA by a few bucks

We’ve heard some even turn to native - god forbid 😱

All these approaches are valid, and we're not here to judge!

We just think life's too short, and hey, it's starting to look sunny outside🌞

So, we'd rather create video ads that slash our clients' CPA by 65%(!!) from the very first day running. Like this one right here 😎

11/04/2024

מגייסים מנהלי קמפיינים!

אם יש לכם חצי שנה-שנה של ניסיון בניהול קמפיינים, אנגלית (ועברית) מצוינת, ובא לכם לעשות את הקפיצה בקריירה ולנהל לקוחות כמו Navan, Nas Daily, Miro ועוד שמות שתוכלו לראות באתרים שלנו, בתקציבים של מליוני דולרים ובסיסטם שיאפשר לכם להתמקד בניהול קמפיינים, לייצר תוצאות ולא בבולשיט מסביב. כדאי שתדברו איתנו!

איך עושים את זה?

מתחילים בטופס הזה שאחריו תקבלו לינק למבדק מקצועי:

https://form.jotform.com/212560981916057

פרטים יבשים:

- העבודה מהבית (יש משרד למי שרוצה לגוון) - בשעות משרד רגילות. לא לפרילנסרים

- תקבלו מאיתנו את כל הציוד שצריך למשרד הביתי.

האתרים שלנו - למי שרוצה להתרשם:

https://pareto.solutions
https://sortino.io

תנו בראש!

** מגייסים/מפנים - מוכנים לשלם עמלה בגובה משכורת. בקשו שיציינו בטופס את המייל שלכם וניצור קשר.

אין קשר בין התמונה לפוסט כנהוג.

25/03/2024

Working with Nuseir Yassin and the Nas Daily team is totally awesome.

They're incredibly collaborative, granting us the liberty to do what we know best and deliver outstanding results with zero unnecessary corporate bureaucracy. They swiftly act on our creative insights and suggestions, supplying us with top-notch video content, compelling landing pages, and, most importantly, selling outstanding products.

They're offering genuinely impactful courses and programs, and they're doing some insanely unique and interesting work.

With such a partnership, the sky's the limit. Given our momentum and this level of synergy, there's absolutely no reason we shouldn't aim to double our achievements in the near future.