Atreo

Atreo Atreo is the global leader in Narrative Design for B2B Tech. Our motto is “technology must be understood to be effectively told”.

This is why our team is made up of two halves: tech and creative. Our tech team is in charge of Strategic Narrative and Category Design. They were born and raised in tech companies and are native in technologies ranging from cyber, data, AI and cloud, to sales/marketing/finance/HR tech. Our creative team is in charge of Visual Narrative Design, Branding and Advertising. They are experts in concept

art, copywriting, identity design, 3D design, illustration, animation and motion design, web design and experience design. Atreo has built brands for some of the world's most exciting tech companies such as JFrog, Gong, Quantum Metric, Similarweb, Overwolf, Gloat, Firebolt and many more. We help our clients with:
Strategic Narrative
Category Design
Visual Narrative
Messaging
Branding
Brand Advertising

11/12/2023

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11/12/2023

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10/12/2023

🔥SALE Attractive discount of 50% 🔥
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- Extremely fine bristle brush has the ability to sweep away dirt and mites on the skin's surface when it touches the skin, reducing damage to the skin and reducing itching and redness.
Buy now https://utility-stores.com/Brush

Designer, Lisa, taking advantage of the beautiful TLV light to carefully craft each component of a visual narrative ...
14/08/2022

Designer, Lisa, taking advantage of the beautiful TLV light to carefully craft each component of a visual narrative

03/05/2022

Take a look at our latest work with StackAdapt. We loved working with the team and are very proud of the result. Congratulations to everyone involved.

This is Employer Branding.And this is what we mean when we say 𝐬𝐞𝐥𝐥 𝐭𝐡𝐞 𝐯𝐢𝐬𝐢𝐨𝐧.*Gaming, the largest entertainment indust...
30/11/2021

This is Employer Branding.
And this is what we mean when we say 𝐬𝐞𝐥𝐥 𝐭𝐡𝐞 𝐯𝐢𝐬𝐢𝐨𝐧.

*

Gaming, the largest entertainment industry in the world, is going through a revolution.

Until today game creation was limited to the game studios.
The deal was clear: studios create, gamers play.

But no more. The Creator Economy is coming to gaming.
Gamers are turning into game creators, able to build new worlds and experiences within their favorite games.
New professions are born.
A new economy is rising.

And the one leading it all is Overwolf.
Overwolf is liberating creation from the walled gardens of the studios to the hands of the people. Or in other words:

𝐅𝐫𝐞𝐞𝐢𝐧𝐠 𝐆𝐚𝐦𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧.

Care to join?

*

Uri Marchand and, 🐰 Shahar Sorek and all of you crazy wolves - thank you for being cool as f***.

Big Love 💛🐺
The Atreans

02/09/2021

Remember when we were kids they told us we could be 𝐀𝐍𝐘𝐓𝐇𝐈𝐍𝐆 we want. Just believe in yourself and anything is possible.

And then you grew up.
And you become this ONE THING.
A product manager. A front-end developer. An SDR..
One title. One skillset. One boss. One department.
A part in a machine. A line in a forgotten resume.

*

But what if we weren’t limited to just one thing?
What if we could somehow be... ANYTHING?
Just like they promised us when we were kids.

Say hi to Gloat.

Gloat turns your onething workforce into the anything workforce.
It breaks down the walls of job title, department and location and frees people to become anything that they can dream of.

This is: 𝐓𝐡𝐞 𝐀𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐟𝐨𝐫𝐜𝐞
And here’s the new: gloat.com

19/07/2021

Tomorrow we are finally meeting F2F at Kanta TLV at 18:00.

In the upcoming session, we'll speak about brand building in B2B tech - through different angles: the VC, the Product/CPO, the Creative, the Marketing & the PR.

FYI: We will do all of that with a cocktail in our hands!

We have few last seats available:
https://lnkd.in/dSaMVvX

See you there!



TLV Partners G-CMO

The Big Brand Theory is back!In the upcoming session, we'll speak about brand building in B2B tech - through different a...
11/07/2021

The Big Brand Theory is back!

In the upcoming session, we'll speak about brand building in B2B tech - through different angles: the VC, the Product/CPO, the Creative, the Marketing & the PR.

The number of seats is limited so make sure to save your spot:
https://lnkd.in/dSaMVvX

See you there!



TLV Partnersrs & G-CMO

28/06/2021

“What do you wanna be when you grow up, son?
I wanna be a YouTuber, daddy!
Wow, son. That is awesome”.

👍

Here’s a (made up) conversion that could not have happened a decade ago. Why? Because there wasn’t such a thing as a YouTuber. Or a Streamer, a Blogger, an Influencer...

All are new professions that were just recently created as part of the creator economy revolution.

Lucky us, we were fortunate to take part in this revolution and define a new profession in the world:

𝐈𝐧-𝐆𝐚𝐦𝐞 𝐂𝐫𝐞𝐚𝐭𝐨𝐫

But wait. Let’s go back a step. Gaming is the single largest entertainment industry in the world. Until today, gamers could play the game, stream the game, and even blog about the game - but they could not change the game.

Then came Overwolf

Overwolf has created a world where every gamer can become a game creator. Where gamers are no longer bound by the rules, they make them. Only limited by their own imagination.

This is way bigger than creating a category, we’re talking about creating a whole new profession.

This is: In-Game Creation

And here’s: overwolf.com

This was a legendary ride 🐺

Thanks to the AMAZING Atreo team:
Neta Reich
Ofer Revivo
Mor Aharon
Nir Esquira
Zahara Biton
Hadas Cohen
💛

21/06/2021

A New Techie Talkie episode is live with Chris Walker, the CEO of Refine Labs.

In today’s episode, Carmel, Asaph Schulman & Chris discussed how to capture demand and create demand at scale in 2021.

Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.

They spoke about:
How attribution today is broken, how it leads companies in the wrong path, and how to do it right.
How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each. Why podcasting is so effective for creating demand and how to be successful at it

Listen: https://www.techietalkie.io/.../how-to-be-a-b2b-marketing...

Enjoy!

Address

Shoken Street 27, 3rd Floor
Tel Aviv
6653210,

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