GK Public Relations

GK Public Relations An international PR firm providing media relations, content, and social media for tech companies GK secures unmatched media coverage for our clients.

Since our founding in September 2013, GK has become one of Israel’s leading international communications firms, working with the country’s largest and most successful technology companies as well as some of the most exciting startups across a range of industries.

"If crypto is to survive, we will need to see an agreed form of regulation that comes from within the industry and is ov...
23/11/2022

"If crypto is to survive, we will need to see an agreed form of regulation that comes from within the industry and is overseen by regulatory bodies" Anna Becker, CEO of bitcoin and crypto trading platform EndoTech, calls for action.

https://www.forbes.com/sites/billybambrough/2022/11/22/headed-for-oblivion-800-billion-crypto-price-shock-sparks-fears-of-catastrophic-end-for-bitcoin-and-ethereum/?sh=1a2444281caa

Nobel Prize-winning economist Paul Krugman has warned the bitcoin and crypto industry could be "headed for oblivion"...

Journalists tour the TIPA Compostable Packaging lab to explore a more sustainable future.The TIPA team guided reporters ...
22/11/2022

Journalists tour the TIPA Compostable Packaging lab to explore a more sustainable future.

The TIPA team guided reporters through the development and manufacturing of their compostable packaging, an explanation of the R&D process, and a view of the quality assurance checks to ensure that the products fully compost in 6-12 months.

"With value-based pricing, everyone leaves the doctor's office a winner." Girisha Fernando, CEO of Lyfegen  sums up why ...
20/11/2022

"With value-based pricing, everyone leaves the doctor's office a winner." Girisha Fernando, CEO of Lyfegen sums up why Medicare should try value-based contracting instead of implementing drug spending caps. Read more here: https://zcu.io/3RbW

New regulations may require regulators to explore new payment options.

"Bots and other AI-enabled data systems not only take stress off agents, but also allow them to play a bigger role in bu...
17/11/2022

"Bots and other AI-enabled data systems not only take stress off agents, but also allow them to play a bigger role in business growth," says Eli Israelov of CommBox when talking about the shift in customer service agents. Read more here: https://zcu.io/F0iB

Since adopting a customer service automation platform, sales agents at Brimag, an Israeli electronics retailer and repair company, have seen their salaries double. This was mainly because the automation platform allows the agents to interact with more customers each day, have better data at their fi

With such high prices for new, life-changing drugs, Girisha Fernando of Lyfegen  talks about how data can help insurers ...
15/11/2022

With such high prices for new, life-changing drugs, Girisha Fernando of Lyfegen talks about how data can help insurers pay for these therapies without breaking the bank. Read the article here: https://zcu.io/quzj

New data analysis capabilities, using advanced AI and machine learning, enable all those involved in treating patients – hospitals...

TIPA showcased some great new products at PACK EXPO  - check out the write up by PackWorld here: https://zcu.io/LxXG    ...
13/11/2022

TIPA showcased some great new products at PACK EXPO - check out the write up by PackWorld here: https://zcu.io/LxXG

Tipa showcased its first home compostable certified transparent laminate, T.LAM 608 and new home compostable, transparent film, Tipa 303 at PACK EXPO International.

Michael Waas, VP North America, TIPA talks about the importance of community composting and how to get started - how we ...
09/10/2022

Michael Waas, VP North America, TIPA talks about the importance of community composting and how to get started - how we can nourish the earth from plant waste instead of contributing to methane emissions.



There is no question that composting is one of the best ways to dispose of food scraps and other organic matter.

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