Pareto Solutions

17/02/2026

תכתוב פוסט סופר רשמי ומנופח על זה שמעכשיו Elad Shalev הוא מנכל פארטו
מלא חירטוטים

Today, I am honored to formally announce the appointment of Elad Shalev as Chief Executive Officer of Pareto.Solutions.

Elad’s appointment marks a defining moment in the continued evolution of Pareto.

Throughout his tenure, Elad has consistently demonstrated exceptional leadership, unwavering commitment to excellence, and a rare ability to translate strategic vision into operational reality. His deep understanding of performance-driven systems, combined with his relentless pursuit of precision and scale, has made him an indispensable force behind Pareto’s growth and momentum.

Elad brings with him a unique combination of analytical rigor, creative clarity, and disciplined ex*****on. He possesses a rare ability to navigate complexity while maintaining absolute focus on outcomes, enabling teams to operate with greater alignment, velocity, and purpose. His leadership is defined not only by results, but by his capacity to elevate those around him and establish enduring operational foundations.
This transition reflects both recognition of Elad’s extraordinary contributions and a forward-looking commitment to accelerating Pareto’s trajectory. Under his leadership, Pareto will continue to expand its capabilities, strengthen its strategic partnerships, and reinforce its position as a leader in performance marketing and technological innovation.

Please join me in congratulating Elad on this well-deserved appointment.

The best is yet to come.

01/09/2025

משרד מדהים מאנשים יקרים.

24/06/2024

First version of our latest for iRESTORE Hair Growth System

It's been an extremely fun project to work on, Matthew Chavez (their VP Growth) gave us a bunch of crazy ideas and told us to have fun with it, and fun we did!

What I really like about this ad is that it has a very "PARETO" vibe. While TikTok-style organic videos perform great, after a while, they all look the same. With the rise of scalable sources for "organic" videos (Fiverr, uplifted.ai, etc.), sometimes you just wanna make something that looks cool instead of yet another talking head telling you about "this one weird hack."

Performance-wise, it's hard to tell which type of creative works best. As a general rule of thumb, high production value increases trust. So, the bolder your claim, the less the "organic" vibe fits the bill. But there are many outliers to this rule, so I'd take it with a grain of salt.

Still, doing bold, colorful ads is what we LOVE doing, so this argument is mostly hypothetical for us - We're in it for the love of the game.

Speaking about love, that's Ofer's (our star director) last production before he heads out for several months of reserve service in Lebanon.

Fu***ng crazy, sh*tty world that we're living in.

Ofer, plenty more productions in queue for you when you get back, so stay safe. Plus, we love you, we really do.


Director, Editor, Fighter & Lover: Ofer Pedut Hernández
Producer: Gal Dvir
Art: Tamir David
Photographer: Ehoud Eitan
BDE & Writing: Moshe F. Saraf

Talents:
Hodaya Cohen
T4YOU Models - Ilya.K

05/05/2024

Our latest top-seller creative for Magal

Ofer Pedut - Director
Gal Dvir - Concept + Production
Nir Herman - Editing
Ni**od Gershoni - Camera
Moshe F. Saraf - Casting + Child Wrangling
Shot at Shai Hansav Studio

Special thanks to Glitch Agency, who truly went above and beyond with their cooperation, goodwill, and professionalism. We owe them a tremendous debt of gratitude for their invaluable contribution to our project - and totally didn't try to sabotage the production due to some director overinflated ego (+we've used some of their great product footage at the end of our video, as the client fully owns the rights to it)

This creative is personal for us. We were the driving force behind this new product, from conception to testing to building the personalization process. So personal, that the star of this ad is Berry - the son of PARETO's CEO & Founder - Moshe F. Saraf

We've put our hearts and souls into it - and it paid off - PARETO ads for the IRIS are now responsible for a massive % of Magal's revenue - and the IRIS Necklace became the ultimate best seller almost over night.

The large part of the credit goes to Gal Dvir . His AI generated ad is still our best performer and responsible for the majority of IRIS sales. Kudos Gal.

Credit where credit's due; we'll link to Glitch's version of the creative in the first comment. Their bold take (selling products for mothers, without showing kids) is unique and original.

25/04/2024

11/04/2024

מגייסים מנהלי קמפיינים!

אם יש לכם חצי שנה-שנה של ניסיון בניהול קמפיינים, אנגלית (ועברית) מצוינת, ובא לכם לעשות את הקפיצה בקריירה ולנהל לקוחות כמו Navan, Nas Daily, Miro ועוד שמות שתוכלו לראות באתרים שלנו, בתקציבים של מליוני דולרים ובסיסטם שיאפשר לכם להתמקד בניהול קמפיינים, לייצר תוצאות ולא בבולשיט מסביב. כדאי שתדברו איתנו!

איך עושים את זה?

מתחילים בטופס הזה שאחריו תקבלו לינק למבדק מקצועי:

https://form.jotform.com/212560981916057

פרטים יבשים:

- העבודה מהבית (יש משרד למי שרוצה לגוון) - בשעות משרד רגילות. לא לפרילנסרים

- תקבלו מאיתנו את כל הציוד שצריך למשרד הביתי.

האתרים שלנו - למי שרוצה להתרשם:

https://pareto.solutions
https://sortino.io

תנו בראש!

** מגייסים/מפנים - מוכנים לשלם עמלה בגובה משכורת. בקשו שיציינו בטופס את המייל שלכם וניצור קשר.

אין קשר בין התמונה לפוסט כנהוג.

04/02/2024

We've been working with Navan since 2022 (when they were still named TripActions), and before we came along, like most B2B companies, they ran what could be defined as "branding" campaigns using generic B2B banners.

You know what I'm talking about: solid colors in the fashionable pink/purple variant, white text with loads of words that mean nothing. Take a look at the links below:

https://lnkd.in/d3sR9NS2
https://lnkd.in/dMr2tyaS
https://lnkd.in/d2DwpeiX

When we just started, we even created some beautiful versions of it ourselves - using the magic of AI!!!

https://lnkd.in/d4iy2gsW

But the thing is, we weren't there to make pretty banners; we were there to actually get sales, actual sales - as in money going into Navan's bank account.

When working with corporates, there are 2 ways to go about it:

1.

A) Invent fake KPIs (lift, recall, reach, etc.)
B) Persuade the in-house team those are totally legit goals
C) Create an inspiring artistic video and rake in the cash.

2.

A) Fight the uphill battle of building proper tracking - from lead to MQL to SQL all the way to ARR - have all this data sent back to the ad platforms via API and is connected to the actual ad that generated it, find a conversion event (or a cluster of events) that is early enough in the funnel for Google/Meta to optimize for, but is meaningful enough to signify this user has a good chance to convert to real money (that's very easy to do in B2C, e-commerce, very hard to do when a sale can take months and the user that registered isn't the one that makes the actual purchase).

B) Create a set of ads that their goal is NOT to recite slogans or taglines, but actually answer the specific pain of the executive assistant ( https://lnkd.in/d2VC_y_t ) or the CFO ( https://lnkd.in/dxt7mF-a ).

C) Lie, bribe, manipulate, or intimidate the brand team to actually let you run ads that talk about what the f**k the value is, instead of just pasting a huge logo over a stock photo/solid color background. White text, of course.

Luckily for us, Navan isn't a regular corporate. I'm not sure how and why, but instead of binding us with red tape - the internal team actually worked with us to improve performance, which means we were able to churn out multiple tests quickly, and establish a winning formula. Not only that, but the internal team started creating great versions (that perform very well) on their own! ( https://lnkd.in/dMbRPwq5 )

Our work with Navan proved that smart collaboration and fresh ideas in marketing pay off. We focused on strategies that drive results and offer real value, and got real value in return.

hashtag hashtag hashtag hashtag