12/08/2026
Balloon Fit, a 360° campaign designed for TFS | טוונטיפורסבן
Inspired by the shape, materiality and playfulness of the Balloon Fit silhouette, we built an entire world around the collection.
At the centre of it all was a GIANT inflatable bubble that we transformed into an interactive game at the heart of a three-day public activation.
The concept carried through every detail, from the campaign identity and PR packages to the event itself. We (literally) stretched it in every direction to create something fresh, playful and fun.
Strategy, creative direction, branding & production by us.
Full case study coming soon x