FlareRider

FlareRider Full stack global marketing agency tailored for performance marketing- We cover social, media, SEO /

https://adexchanger.com/ad-exchange-news/linkedin-finally-rolls-retargeting-crm-matching/LinkedIn has seem some interest...
24/04/2017

https://adexchanger.com/ad-exchange-news/linkedin-finally-rolls-retargeting-crm-matching/

LinkedIn has seem some interesting changes lately, not all so well received but we are are marketers will be itching to get their hands in this!

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which lets advertisers upload their CRM files to target specific segments or groups of IDs. Customers have…

Some pretty interesting news in the DMP space... wondering what Adobe and Krux will make of this! https://adexchanger.co...
17/04/2017

Some pretty interesting news in the DMP space... wondering what Adobe and Krux will make of this! https://adexchanger.com/data-exchanges/want-sell-dmp-brand-recognition-audience-analytics-required/

When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm's Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers,…

Snapchat to finally accept CPI bids on mobile app install ads! Game on, Facebook! But is it too little too late? http://...
16/04/2017

Snapchat to finally accept CPI bids on mobile app install ads! Game on, Facebook! But is it too little too late? http://bit.ly/2oMtRQw

When Facebook noticed that Snapchat was becoming a lot more popular with the younger crowd, it worked fast to try to steal its spotlight. When that didnt work, it decided to clone the photo-sharing app with Instagram...

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