31/01/2022
Types of Digital Marketing
1. Search Engine Optimization (SEO):
SEO is the process of optimizing your website to get organic(unpaid) traffic from search engines like Google, Yahoo results page.
2. Search Engine Marketing (SEM)/Pay-Per-Click(PPC):
SEM is the practice of marketing through paid advertisements so that their data appear on top of any search results.
3. Social Media Optimization (SMO):
SMO is a process of building a good social media plan to help build your brand and improve your social media presence so that your business gets better online visibility to reach a larger audience.
4. Social Media Marketing (SMM):
SMM is the use of social media websites and social networks to market a company's products and services. With social media ads, users can be targeted based on their demographic location, culture, and interests.
5. E-mail Marketing:
E-mail Marketing is the method that involves the use of e-mail as a channel to interact with current and potential buyers or target audiences.
6. Content Marketing:
Content marketing is a type of marketing that involves creating and sharing a series of online materials such as videos, blogs and distributing content for a targeted audience online.
7. Affiliate marketing: Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
8. Podcasting Marketing:
Podcast marketing is simply the act of marketing yourself, your products or your services through the creation and distribution of audio content.
9. Video Marketing:
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
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