Thought Plate

14/12/2018

Branding is a lot more than slick advertising and a nice logo (though it can be an important part). Learn the secret of how great brands stand out in a crowded marketplace.

Blog post at GrowMap : If you search for branding on Google you get 773,000,000 results. Most of the articles on the front page talk about the importance of a mode[..]

13/12/2018

Wondering how much it costs you to acquire new clients?

Learn how to calculate Custom Acquisition Cost (CAC) and find industry benchmark average. Formula and slide deck included within the post. Read now and get started with your planning for 2019.

Wondering how much it costs you to acquire new clients? Check out this guide to calculating customer acquisition cost for B2B companies.

12/12/2018

Prototypes are clickable, high-fidelity representations of the end product that are designed with the purpose to simulate user interactions. In this article, we discuss how prototyping enables UX designers to evaluate how their design solutions align with user experience.

Prototypes are clickable, high-fidelity representations of the end product that are designed with the purpose to simulate user interactions. Prototyping enables UX designers to evaluate how their design solutions align with user experience.

11/12/2018

Retailers, which have historically favoured the eye-catching quality of red, are beginning to experiment with differing shades.

The majority of industries are overrun with blue logos. However retailers, which have historically favoured the eye-catching quality of red, are beginning to experiment with differing shades.

11/12/2018

8 Benefits of Branding: Why you need a Strong Brand | JUST Creative

What is branding? We explain the benefits & purpose of branding + how you can use it to set your business apart. Branding simply works!

10/12/2018

SingleGrain's CEO, Eric Siu, is no stranger to the term "growth hacking." His performance marketing agency has helped scale high growth companies like

09/12/2018

With the constant change in retail advertising sales channels, Advendio have highlighted the importance of an efficient order management system (OMS).

With the constant change in retail advertising sales channels, we highlight the importance of an efficient order management system (OMS).

08/12/2018

Interview with Meadow co-founder David Hua: why this Crunchies Awards 'Best Bootstrapped Startup' firmly believes in bootstrapping your way to growth.

08/12/2018

Companies that have an established brand presence get more organic traffic. True story. Here's why you should support branding efforts and understand their objectives.

07/12/2018

A very in-depth 15,000+ word case study on how Xero - the cloud accounting SaaS startup still manages to grow their business 30% year-on-year after hitting 1 million subscribers.

Detailed breakdowns on:
- Growth History
- The Product
- The Website
- Email Marketing
- Paid Search
- Organic Search
- Content Marketing
- Social Media
- Community Marketing
- Event Marketing
- YouTube

Xero has more than 1 million users and still grew 30% in the last 12 months. Here’s how they did it

06/12/2018

The trends we're seeing in digital advertising and how the top agencies are nailing ads in an era where they're competing with Google and Facebook.