01/04/2024
Solve this maths problem
(Answer will help better brand positioning)
What two factors must be added to get a better brand positioning as a solution in the digital market? One of which is constant and the other is variable.
Before proceeding with the answer think for 3 seconds. 3,2,1β¦
Answer-
Constant- Unique selling point (USP) and,
Variable - Trends that keep changing.
Your USP in combination with trends gives better visibility in todayβs market.
As someone whoβs done it many times. Lemme tell you how.
1- Differentiation-
With USP +storytelling come up with different concepts you can leverage trends
Decide the core concept you wanna talk
(In the form of reels, stories, ads, and posts)
2- Trend connections of Target audience-
Most of it should invoke some
emotions- Curiosity, laughter, sadness, etc.
3-Hold a dialogue in the market-
Have your concept be
Able to leave an impact
On the target audience
With your storytelling
That translates your
Brand message
Rightfully so.
4- Personalization
Make sure your message is
Tailored to each target audience
And talk to their emotions through
Market research and customer demand
Read forums, trends they love, and complains
Remember the Uber Eats ad featuring David Beckham and Victoria Beckham this was the classic example of trends +USP leverage.
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This is Aparna Bala, a marketing and sales expert.
