09/06/2026
$2,000. Single order. Their biggest ever.
Then $8,300 in the same day. 🔥
Here’s what we actually changed:
Campaigns → TOF, M*F, BOF split with dedicated budgets. Spend followed performance, not guesswork.
Targeting → Dropped broad interests. Built lookalikes from real buyers. Added purchase exclusions.
Creatives → Led with pain points, not product. Switched studio shots for Reels-style UGC. Thumb-stop rate jumped.
Optimization → Monday reviews, every week. Winners scaled fast. Losers cut fast.
The client’s message said it all - “Our very first highest order in history.”
And the best part? They’re more excited about what’s next than the number itself.
That’s what the right strategy does.
Running ads but waiting for your breakthrough moment?
DM me “STRATEGY” - I’ll show you exactly what we’d change for your brand.
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