The Open Slate Agency

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TOS × Basanti - Kapde Aur Koffee A launch as vibrant and quirky as the brand itself.From a carefully curated guest list ...
11/08/2026

TOS × Basanti - Kapde Aur Koffee
A launch as vibrant and quirky as the brand itself.

From a carefully curated guest list to coffee-fuelled conversations, a dreamy grazing table, tarot readings, a scent atelier and a runway moment with Tara Sutaria — every detail was designed to feel very Basanti. ✨

Not just a launch. An experience people wanted to linger in.


360° launch & event curation by The Open Slate

03/08/2026

Knock Knock! whose there?
A’Town Biggest launch ever!!!

TOS x

Some events are attended.
The best ones are experienced.

For Food Square’s Ahmedabad launch, every detail was designed with intention—from interactive moments and immersive spaces to experiences guests genuinely wanted to capture and share.

Because great event curation isn’t about filling a venue.
It’s about creating moments people remember long after they leave.

A launch, the TOS way. ✨

01/08/2026

A great launch doesn’t end when the lights go off.
It lives on in the stories people tell after.

Food Square’s launch was built around one simple idea: create an experience worth talking about.

From interactive moments to every thoughtfully curated detail, seeing your reviews reminds us why we love doing what we do.

Because at TOS, every launch is designed to be remembered.

25/07/2026

Left. Right. Center.
No matter which way you looked, this launch was the moment. 🔥

The brief?
Launch the coolest store in A-town.

Mission accomplished. TOS x Food Square

TOS x Nando's India Kem Cho, Ahmedabad? 👀🌶️ The city’s newest obsession has officially landed, and safe to say… y’all un...
11/07/2026

TOS x Nando's India Kem Cho, Ahmedabad? 👀🌶️

The city’s newest obsession has officially landed, and safe to say… y’all understood the assignment.

From first bites to first impressions, from photo ops to PERi-PERi cravings, this launch had everything we hoped for (and maybe a few extra sauce requests 😉).

Swipe through the moments that made Nando’s Ahmedabad’s hottest table in town. ❤️🔥

06/07/2026

Every successful launch starts long before launch day.

It’s built through strategy, positioning, storytelling, and creating anticipation before the product is even seen.
In Episode 1 of Branding Insider, we’re breaking down how we’d approach launching a brand from scratch—the TOS way.

What would you like us to decode next? 👇

BrandBuilding

TOS x Roots&Wings The strongest brands aren’t created in one breakthrough moment.They’re built through hundreds of small...
03/07/2026

TOS x Roots&Wings
The strongest brands aren’t created in one breakthrough moment.

They’re built through hundreds of small, intentional decisions.

The logo.
The colours.
The mascot.
The typography.
The website.
The way it all comes together.

Swipe through to see how we built an identity that feels as thoughtful as the school behind it.

The most powerful marketing doesn’t always go viral.For Bottega, we focused on something far more valuable — real conver...
17/06/2026

The most powerful marketing doesn’t always go viral.

For Bottega, we focused on something far more valuable — real conversations.

Through curated individual hostings, personalised experiences, and the right guest mix, we helped create stories people genuinely wanted to share.

Because influence isn’t always measured in reach.
Sometimes, it’s measured in trust.

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