Marketing Soup

12/04/2022

Branding is,

√ What I think of you

√ How I feel about you

√ What comes to mind when I see/hear your brand name/logo

√ It is everything you are that makes me want to buy from you or follow you

√ It is how I perceive you when I see your pictures on social media or read from you on social media

Branding is how my entire experience with you everywhere and every time makes me feel, and the overall action you're taking to cultivate my experience with your brand.

Everything you do around your brand every day is shaping the perception of everyone who experiences you.

This means, you cannot just do things anyhow. All your actions must be well thought out and planned to be sure they align with the image you're trying to build.

It's therefore important that you define how you want to be experienced early enough and stick with it.

I hope this helps you figure!

See you next time.

06/04/2022

💢 5 Google Ads tools you can't ignore in 2022 🏆

😎 1: SpyFu allows you to see and even download your competitor's keywords and find out what they are bidding on.

💡2: Semrush helps you monitor your ads from the get-go. With their powerful CPC map, you can see what other businesses in your area are charging for keywords.

🤔 3: ClickCease by CHEQ offers a cheaper solution for 24/7 monitoring and bot detection so you don’t have to switch between 2 different programs to do it all.

📈 4. CallRail is perfect for tracking conversions from calls.

✅ 5. Google Ads Editor is a huge time saver for the Google Ads user.

Be smart out there. Get these tools to help manage your PPC campaigns! 🤑 or let us know how we can help you to hit the business bar, ✉️ [email protected]

05/04/2022

04/04/2022

👀Do you find looking after your WordPress website a bit of a drag?

If you're a small or medium scale 🏢business owner, we're here to make your life easier by taking care of all the technical stuff like hosting, backups and 🌎WordPress updates so you don't have to worry about them.

For example, at the moment we're working with a small business owner who hasn't run the WordPress updates for a while and is getting messages about the PHP version on the site being out of date, so we're going to update everything to the latest version.

As a result, the website is less likely to break or get 👤hacked and the business owner is less stressed.

Get in touch with us mail us on [email protected] about how we can make your life easier.

01/04/2022

LinkedIn has announced some new tools for creators, including improved content analytics, new profile video tools, newsletter showcase options, a subscriber bell for update notifications and more.

The new tools will provide more ways for creators to build their presence on the professional social network.

31/03/2022

There's no one way to create a 🚀marketing strategy!

Marketing strategy must serve 🏢business objectives.

Marketing teams in different companies are unlikely to be working towards the same goals.

Secondly, 📢digital marketing channels have their own complex algorithms that make the chances of marketing success nuanced.

There are nuances in a site’s digital authority, the audience, and importantly, resources.

A marketing plan needs to be executed well and this includes nurturing individual marketing channels to build favor in their algorithm.

Whilst 🏃🏾competitor research is key you need to stay focused on your own marketing plan, do what’s authentic, and stick to what you can do exceptionally.

If you are a startup or an established business, and need help in your business growth, let us take this task from your plate mail us on [email protected]

30/03/2022

Which SEO tools and tests should every developer know?

What SEO tools are available to SEOs & developers to maximize their collaboration efforts? What should SEOs focus on to really move the needle efficiently? I...

29/03/2022

Need some new ideas to freshen up your page posts? Need to improve engagement?

In this article, you’ll discover 14 ideas for organic Facebook posts. Plus, you’ll see some examples to inspire your creativity - Social Media Examiner

Discover 14 ideas for organic Facebook posts and find some examples to inspire your creativity.

28/03/2022

The 5 Main Differences Between Google Analytics 4 and Universal Analytics:

1️. Measurement Models

GA4 utilities and event-based model, while UA stands on a session-based model.

2️. Interface and Reports

GA4 has less reports than UA. The goal is to be a friendlier platform, while custom reports can be built for deeper insight.

3️. Platform Tracking

UA captures website data while GA4 captures website + app data.

4️. Cross-Device Reporting (limited in UA)

UA lacked effectiveness in cross-device reporting and required roll-up reporting, while UA4 solves this.

5️. Machine Learning

GA4 leverages machine learning to understand the user base at a deeper level.

25/03/2022

If your copy is interesting, the length is irrelevant. Have a "Happy Weekend".

24/03/2022

Do you know the 3 steps of inbound marketing?

1. 🎁Attract: Bring in prospective customers.

2. 💬Engage: Help these prospects with their pain points and goals so they're more likely to convert.

3. 🚀Delight: Go above and beyond for them! Help them find success with your product.

Together, these steps work like a flywheel.

After attracting prospects to your brand, they 🗣engage with your content and are convinced to buy. They then become customers.

If they see results, they become "brand ambassadors" and spread the word about your brand which fuels a cycle of inbound marketing.

Let's talk if you have any questions or query regarding your business growth, ✉️mail us at [email protected]

23/03/2022

Learn how to perform a competitor 🔑keyword analysis in 5 steps so you can target the right keywords for your market.

How to Perform a Competitor 🔑Keyword 🔍Analysis in 5 Steps?

1. Find Your Competitors:👬

Determine who your digital competitors are. Remember that they can differ from your local competitors.

2. Organic Research the Competition:⏳

Use the organic research tool to view a competitive positioning map. You can also review competitors’ sites to find out their top pages and top keywords.

3. Gather Competitor Keywords:📃

Use the keyword gap tool to find out what common keywords you share with competitors as well as keyword opportunities you’re missing out on.

4. Export Keywords:📝

Use filters on keywords gap tool to narrow down which competitor keywords you want to target. Then, export the results to the keyword manager, an excel sheet, or CSV file.

5. Organize Your Results:📈

Sift through your results and review the competition of your selected keywords. Keep in mind that higher competition keywords may be more difficult to target.