04/03/2022
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Using Website And Social Media Marketing To Grow Your Dance Studio.
Social media marketing is a powerful strategy that many dance studios and performing arts organizations continue to overlook. Well, not so much overlook as ignore, due to the vast number of other studio tasks needing doing. Don’t be one of of those people!
While marketing through social media certainly can feel overwhelming, there are ways to tame the beast while still receiving the benefits.
What are the benefits of marketing through social media?
Social media is a powerful platform that is easily accessible to everyone
*It can help you to position your studio’s brand and improve your credibility
*It is a relatively inexpensive platform for companies to execute marketing campaigns
*It helps establish better communication with your parents and dancers
*It can raise awareness of your studio within your community
*It can encourage viewers to remember your dance studio and share it with their social networks
Social Media Are Most Important For You To Use With Your Studio?
Oh,
•And How Many Do You Need?
Here is the breakdown of your options and how to decide which to use. Any/all of these can be used to build a following, establish your studio’s brand, and promote your classes.
•Facebook – With the continually rising popularity of TikTok and Instagram, you may be asking yourself, is a page still a viable marketing tool for my dance studio?
And the answer is… yes, it is. It is more difficult to gain organic attention these days (aka: without paying for Facebook ads), but get in line with Facebook’s fresh attention on engagement, and you can still successfully spotlight and promote your dance studio business.
is meant by engagement?
Concentrate on conversation, interaction, and education when spending time on your page.
•Instagram – Home to a younger and more visual userbase, Instagram is the place for curating your best photos. You can also use Instagram Stories to showcase events, notices, and announcements, such as when your dance team wins a top competition trophy. As a very visual artform, dance – and by extension your dance studio – is a great fit for Instagram.
Clearly the quality of what you post is key. You cannot post poor quality pictures and videos and expect people to keep coming back for more. This doesn’t mean you need a photography studio in which to shoot, but it does mean that you should pay attention to basics such as lighting and sound.
Tik Tok :: By creating videos that appeal to the demographics on TikTok, you can have a valuable marketing tool for your dance studio and some fun in the process. As an article in Dance Spirit Magazine puts it, TikTok seems tailor-made for dancers.
After learning the basics and checking out their new TikTok advertising options, create a short, eye-catching piece of choreography and launch your own hashtag challenge. Get your dancers involved, and expand your studio’s reach!
YouTube :: YouTube can help you build up a loyal online following when you produce and post video content that entertains and/or educates. In showing your faculty, dancers, and studio in action, you’re also demonstrating how wonderful it is to be a student at your school.
YouTube is excellent for your search engine optimization as well, so make sure to add appropriate keywords to your videos’ title and description. Include a link to your studio’s website near the beginning of each video description so that people know where to go for more information about your offerings. Remember too to embed your YouTube videos into your website for fresh dynamic content.
Make your video marketing more manageable by using this free dance studio video strategy planner!
Other social platforms – Of course, there are many other social media platforms you can consider, such as Twitter, LinkedIn, Snapchat, and Pinterest.
