Shri Chitar Mal Ji’s vision to serve quality led to the inception of CIBA in the backyard of a small house in Alwar. Originally started as a home based business by Shri Chitar Mal Jhalani Ji to market whole spices in the small town of Alwar, with a vision to bring quality at the door step of common man’s house is now a leading manufacturer and marketer of spices in more than a thousand villages an
d cities across India. BabuLal Gupta, who shared his father’s vision, bought in the next wave of growth in terms of automation, when he introduced a auger filler machine the first in Rajasthan with a capacity of 1000 packets in an hour in 1992. BabuLalJi’s managerial and marketing skills, along with his aptitude to develop better capabilities within the firm has provided CIBA with a competitive advantage evincing the firm’s ability to manufacture 100+ varities using fully computerized production system. CIBA as a brand has largely been driven not just by the firm’s ability to better market itself through the highest quality of products and services but the immense faith that our customers and business partners have in us. With the success story of CIBA continuing, we at CIBA express heartfelt gratitude towards our customer as CIBA takes the next step towards organic growth.
