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03/06/2021

Stop making people work so HARD!⁣
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Your carousels need to be easy to read, they need to be consumed without having to put too much effort in.⁣
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As soon as the reader works too hard, they switch off. They stop concentrating, they stop listening, they leave.⁣
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Make the process of reading your carousels easy, then you’ve already won half the battle of getting people to engage.⁣
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At the end of your easy to read carousel is where you drop your value bombs. Build up to that moment and then deliver.⁣
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Have you ever stopped reading someone’s carousel?⁣
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Join me on this journey

01/06/2021

THE ART OF CAPTURING ATTENTION - I am something. I can turn restless kids into a captivated audience. I can make adults sit in a place for hours, paying attention to me. I am storytelling.

The human propensity to be engaged by storytelling is as old as time itself. From pre-historic cave paintings to modern-day movies, storytelling has been a steadfast channel, unfailing in its ability to hook and holding any audience.

And you can use storytelling in your carousels too. Today’s post shares how.

I hope this helps you along your way to engaging your audiences.

31/05/2021

Being kind may seem like a weak move, however the actual long term implications of being kind no matter what is insane.
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Being kind is the foundation of true happiness and legitimate success.
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When was the last time you watched someone mega successful react to someone hating on them.
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It’s not worth the squabble, it won’t serve your greater mission & that person will not miraculously “change their ways”.
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Forgive them, forget them, move on

24/05/2021

BRACE YOURSELVES! - CONTROVERSIAL THOUGHT INCOMING!

There is a common misconception that to grow on Instagram, you need to continuously share picture perfect, professionally minted photos of yourself. While I have absolutely nothing against leveraging your looks to build your influence (if you’ve got it, you better flaunt the heck out of it) – it’s not difficult to see how this assumption can trap many people in action paralysis.

I’ve been there. I remember hopping from one photoshoot to the next to make sure I have a constant supply of photos to share on my old page. It affected how consistently I could show up for my audience - no new photo, no new post. And it put a significant dent in my pocket at the time.

Until I started growing this page. What a relief to learn that it doesn’t matter if I wear a hoodie or a chic outfit, if I am made up or just rolled out of bed – my audience is more concerned with the thoughts I have to share and my expertise.

So for those who harbor this concern, it’s absolutely fine. Your growth on the platform doesn’t have to rely on whether you can afford (energetically or financially) a professional photoshoot or not. You can place your thought leadership front and centre and still excel in your brand building efforts and your business.

And while the occasional personal touch is still recommended, your page doesn’t have to rely on it.

22/05/2021

A WEEK’S STORIES IDEAS. DESCRIPTIONS IN THE CAPTION - I’ve talked about the importance of incorporating stories into your storytelling strategy. Perhaps, next only to IG Lives, Stories are a quality way to build trust with your audience and nurture them toward becoming paying super fans. But I get that it might seem daunting for some. So here are stories ideas for the coming week to make that part a little easier.

1.) Share an on-going project: Whether it’s paid client work or something you’re doing for fun, show your audience a project you’re working on.

2.) Discuss a professional topic: Think of a professional topic you have expertise on. Share your thoughts on it with your audience.

3.) Your favorite work-day snack: This is a fun one. Show your audience how you break from work.

4.) Share a favorite quote: Talk about a quote that has most impacted you in life.

5.) Talk about your role model: Think about a role model in your life. Tell your audience why they inspire you.

6.) Share a professional lesson: Think about a teachable moment in your profession. Tell your audience about it and why it was teachable.

7.) Tease upcoming week’s plan: Whether you have an IG live or a post collaboration coming up, tell your audience what they have to look forward to in the coming week.

Which was your favorite idea and why? Let me know in the comments

21/05/2021

If you don’t have the answer to these questions on a document you don’t have a brand.
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If you have not spent hours testing & adjusting these you don’t have a brand.
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If your team can’t resite these then you don’t have a brand.
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If you have not done competitor analysis on these, you don’t have a brand.
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If you have not spend substantial time collecting consumer data you don’t have a brand.
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To be clear here, this is not the goal of brand. These four questions are the core & beginning of your brand.
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If you want to build a great brand, build great answers to these four questions & battle test them thoroughly 😜
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Comment if you find this valuable.

20/05/2021

READ CAPTION: The only time-tested, tried and true rule to success at anything is ACTION.
- You think you might make a great chef? Cook something.
- You think you have mad graphic design skills? Design something. - You think you might be the next business mogul? Draw up your business plan.
- You’ll hit gold more often if you simply just ACT! Do a lot stuff. Best of luck out there, gold miners.

19/05/2021

It can be easy to get into a creative rut and feel like it's impossible to come up with what you're going to post next. These are some ways that I get out of my funk and put a spin on how I usually do things.
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For the most part (my personal content) I need to be reading a lot of books and consuming articles. I naturally have a desire to learn and want to add my own flavour to things, but when I get too busy to have put in energy to do this I usually resort to one of these 5 methods.
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If you know of any other concepts I would like to know what you do to stay out of your creative sticky moments.

18/05/2021

You’re not growing? Do you know why? Surely you know why, so why isn’t anything changing?⁣
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Maybe you really don’t understand why, or if you do know, you don’t realise the importance of what I’m about to explain I’m this post.⁣
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The only way you’re going to grow is if you swipe left! (see what I did there 😉)⁣
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Join me on this journey.

17/05/2021

One of the most popular questions I get in my DMs is “what font do you use for your cover image?” With a starting price of $200, the cost of the most popular cover image font in the carousel community, Champion Gothic, is pretty steep.

So I took the time to research and gather a list of fonts that are great alternatives to Champion Gothic. And better yet, they are completely free!

I’ve included links to the download pages on slide 9. And I hope this gets you one step closer to creating better carousel covers.

16/05/2021

PLEASE READ CAPTION - wondering how to tell your story progressively? Here’s a blueprint.

Your story should be a combination of what you care about (your values), who you are (your unique self) and what you sell (your products and services). And the progression of your story depends on the nature of your relationship with your audience.

Picture this analogy:

When you first meet someone, your conversations might involve things that you have in common - your shared interests and values.

But after a while, you might start to share more about yourself - what you care about and what you want.

And then you might progressively start sharing more personal stories than before. This is the way a relationship progresses.

Similarly, in the beginning of an influencer-to-audience relationship, you should tell stories about shared interests and values and build up to stories about your products and services themselves.

With excerpts from an blog post.

Does your brand storytelling style align with the storytelling funnel? Comment below!

Book a free discovery call for more guidance on how to tell your story!

For more visual storytelling tips & ideas, stick with me!

15/05/2021

Most companies seperate creativity and strategy or worse neglect one entirely. On one side you will find the strategist who are extremely logical, linear, thinking, analytical, concrete, numerical, verbal. While the other side is the creatives who are right-brain thinking with intuitive, emotional, spatial, visual, physical. -
Unfortunately the left side of the brain does not always know how to talk to the left side. Whenever there is a rift between strategy and creativity. It can cause a brilliant strategy to fail where it counts the most, that being at the point of contact with the customer. -
It's paramount to strengthen the communication between the two and to build a business that has solid foundations in both sides. This will enable you to scale your business quickly with being able to establish an extremely toxic brand in your marketplace.

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