07/05/2025
✅ Types of Google Ads & When to Use Them:
1️⃣ Search Ads Where they appear: On Google search results. Best for: Capturing high-intent users actively searching for your services/products. When to use: Launching a new service/product Competing on specific keywords Generating leads or sales quickly
2️⃣ Display Ads Where they appear: On websites, apps, and YouTube (Google Display Network). Best for: Brand awareness, retargeting, and visually promoting your brand. When to use: Introducing your business to a new audience Retargeting past website visitors Long-term visibility campaigns
3️⃣ Video Ads (YouTube Ads) Where they appear: Before/during YouTube videos or on the YouTube homepage. Best for: Storytelling, brand awareness, product showcases. When to use: Promoting new launches Engaging audiences with strong visuals Reaching a broad audience affordably
4️⃣ Shopping Ads Where they appear: Google Shopping tab and search results with product listings. Best for: E-commerce businesses selling physical products. When to use: Running sales or discounts Promoting best-sellers Targeting ready-to-buy customers
5️⃣ Performance Max (PMax) Where they appear: Across all Google platforms (Search, Display, YouTube, Maps, Gmail). Best for: All-in-one campaign with automation to maximise conversions. When to use: You want Google to handle optimisation You have multiple ad assets (text, images, video) You want to reach + conversions across multiple platforms
6️⃣ App Promotion Ads Where they appear: Google Search, Play Store, YouTube, and Display Network. Best for: Driving app installs and in-app engagement. When to use: Launching a new app Increasing downloads or user actions within an app