Creative License: Talent / Music / IP

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Creative License: Talent / Music / IP

Finding, negotiating, and delivering top-tier talent, music, and IP for brands and advertisers since 1999.

Creative License is a one of a kind popular culture catalyst with specific expertise in navigating, streamlining, and maximizing a brand's usage of entertainment properties. Today, Creative License stands as the leading independent consultancy in the marketing industry, serving as both the creative and strategic architects behind some of the most recognizable music and talent partnerships between brands and entertainment including innovative efforts on behalf of Fortune 500 brands including Ford, Walmart, Cotton, Anheuser Busch, Lincoln, Chase, among others and the many creative agencies they partner with.

10/09/2026

A classic song for a new introduction. 🏈

Rodgers & Hammerstein’s “Getting to Know You,” performed by Westend Orchestra, provides the perfect musical setup for State Farm’s latest spot featuring Cam Skattebo.

We loved working with our friends at Highdive to help bring this iconic track to the campaign.

Client: State Farm
Agency: Highdive Advertising
Music: Rodgers & Hammerstein’s “Getting to Know You,” performed by Westend Orchestra
Music Licensing: Creative License: Talent / Music / IP

07/08/2026

Game-day superstition, now with a footrest. 🏈🛋️

We had a blast bringing La-Z-Boy’s Jer-Z-Boy to life with our friends at Colle McVoy and United Talent Agency, tapping fashion designer Kristin Juszczyk to transform the rituals and personality of football fandom into the ultimate game-day recliner.

Because every fan deserves a seat worthy of the ritual.

Client: La-Z-Boy
Agency: Colle McVoy
Talent: Kristin Juszczyk
Talent Supervision/Procurement: Creative License

10/06/2026

When the fastest man alive tells you to slow down, you listen.

We're proud to have worked with Inizio Evoke to bring Usain Bolt to life in a whole new way for Jardiance, a medication that helps slow the progression of chronic kidney disease. Turns out, even world records come with a slow lane.

It was an honor to help land this one. Here's to the campaigns that make you stop and think... slowly.

Client: Jardiance
Agency: Inizio Evoke
Talent: Usain Bolt
Celebrity Talent Supervision/Procurement: Creative License

03/06/2026

In this car? You'll look fly and good - especially if Regina Hall is your hype woman! 😎

We had a blast putting together this funny, suave, and stylish spot for Hyundai Kona with our friends at Culture Brands. This collaboration captures the elegance and elevation the right celebrity partner can bring to a brand partnership.

As Regina says, "Ok, Hyundai!" 🙌

Client: Hyundaindai
Agency: Culture Brands
Talent: Regina Hall
Talent Supervision/Procurement: Creative License

02/06/2026

Shedding some (sun)light on a very special spot. ☀️

CL worked with Eli Lilly to create a musical moment for Kisunla, their treatment for Alzheimer's disease. By pairing this incredible spot with the iconic sounds of George Harrison and The Beatles' "Here Comes the Sun," we synced a medical breakthrough with a revolutionary song that instills nostalgia, hope, and joy in all its listeners. 🎶

And licensing this track was no easy feat. This marked the first-ever North American ad placement for this George Harrison track, and it was worth every effort. We turned long-running "no's" into the most resounding "yes" for our clients, pairing a breakthrough treatment with a timeless song. 👏

Client: Eli Lilly and Company
Agency: AREA 23
Music: George Harrison "Here Comes The Sun"
Music Supervision/Licensing: Creative License

20/05/2026

Getting Blink-182 into a healthcare campaign? No small thing... pun very much intended.

Creative License handled music supervision and licensing for Parkview Health's new campaign, alongside the creative team at Highdive. Getting an iconic track like this into a healthcare spot takes real creative conviction, and this one delivered.

And yes, you're going to have the song stuck in your head all day. You're welcome.

Client: Parkview Health
Agency: Highdive
Song: Blink-182 "All The Small Things"
Music Supervision/Licensing: Creative License

13/05/2026

Beck Bennett out here giving Big Papi 47 nicknames and zero remorse. ⚾😂

We're so proud to have brought Beck to this Fox MLB campaign alongside our friends at R/GA. Comedy gold, baseball royalty, and a collab we had a blast being part of.

Client: FOX Sports MLB
Agency: R/GA
Talent: Beck Bennett
Talent Procurement: Creative License

07/05/2026

Tyler Adams knows a thing or two about setting people up for success... and now he's doing it off the pitch too! ⚽

We couldn't be more excited about this one. Haleon's "For the Assist" campaign puts a smart spin on a classic soccer term, positioning their portfolio of trusted brands as the everyday assists that help people feel their best. Natural fit. Authentic partnership. Great talent procurement. 🙌

Love to see the beautiful game meets the everyday wins, made with our friends at Publicis. This one's a goal. 🌟

Client: Haleon
Agency: Publicis
Talent: Tyler Adams
Talent Procurement: Creative License

22/04/2026

Chessboard? More like a cookie board. 🍪✨

Nate Berkus brought his signature design eye to Pepperidge Farm's newest drop: a limited-edition Chessmen cookie board made for the launch of three new flavors. Salted Caramel, Cinnamon Sugar, and Brown Butter Pecan? Don't mind if we do. 🙌

At Creative License, we find the partner that makes a campaign feel like a creative moment. And Nate x Pepperidge Farm? That's a tasteful win.

Order your Chessmen Chessboard at https://chessmencookieboard.com/

Client: Pepperidge Farm
Agency: Leo Burnett
Talent:
Talent Procurement: Creative License

21/04/2026

Sweep the leg? Nah. Sweep the competition. 🥋

William Zabka, aka the original Cobra Kai himself, just became the best in a whole new arena for Midas's latest campaign, and the Karate Kid energy is very much present. 🐍✨

At Creative License, finding the talent that makes a brand moment feel like a cultural moment is kind of our thing. And connecting Billy with Midas? That's a wax-on, win-win. 🙌

Client:
Agency: Where Eagles Dare
Talent: William Zabka
Talent Procurement: Creative License

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