Creative License: Talent / Music / IP

Creative License: Talent / Music / IP Finding, negotiating, and delivering top-tier talent, music, and IP for brands and advertisers since 1999.

Creative License is a one of a kind popular culture catalyst with specific expertise in navigating, streamlining, and maximizing a brand's usage of entertainment properties. Today, Creative License stands as the leading independent consultancy in the marketing industry, serving as both the creative and strategic architects behind some of the most recognizable music and talent partnerships between

brands and entertainment including innovative efforts on behalf of Fortune 500 brands including Ford, Walmart, Cotton, Anheuser Busch, Lincoln, Chase, among others and the many creative agencies they partner with.

07/05/2026

Tyler Adams knows a thing or two about setting people up for success... and now he's doing it off the pitch too! ⚽

We couldn't be more excited about this one. Haleon's "For the Assist" campaign puts a smart spin on a classic soccer term, positioning their portfolio of trusted brands as the everyday assists that help people feel their best. Natural fit. Authentic partnership. Great talent procurement. 🙌

Love to see the beautiful game meets the everyday wins, made with our friends at Publicis. This one's a goal. 🌟

Client: Haleon
Agency: Publicis
Talent: Tyler Adams
Talent Procurement: Creative License

Chessboard? More like a cookie board. 🍪✨Nate Berkus brought his signature design eye to Pepperidge Farm's newest drop: a...
22/04/2026

Chessboard? More like a cookie board. 🍪✨

Nate Berkus brought his signature design eye to Pepperidge Farm's newest drop: a limited-edition Chessmen cookie board made for the launch of three new flavors. Salted Caramel, Cinnamon Sugar, and Brown Butter Pecan? Don't mind if we do. 🙌

At Creative License, we find the partner that makes a campaign feel like a creative moment. And Nate x Pepperidge Farm? That's a tasteful win.

Order your Chessmen Chessboard at https://chessmencookieboard.com/

Client: Pepperidge Farm
Agency: Leo Burnett
Talent:
Talent Procurement: Creative License

21/04/2026

Sweep the leg? Nah. Sweep the competition. 🥋

William Zabka, aka the original Cobra Kai himself, just became the best in a whole new arena for Midas's latest campaign, and the Karate Kid energy is very much present. 🐍✨

At Creative License, finding the talent that makes a brand moment feel like a cultural moment is kind of our thing. And connecting Billy with Midas? That's a wax-on, win-win. 🙌

Client:
Agency: Where Eagles Dare
Talent: William Zabka
Talent Procurement: Creative License

26/03/2026

Once wasn't enough. 😄

Iliza Shlesinger's first Jeep collaboration made such a splash that the only logical next step was… bring her back. And we are SO here for it. 🙌

She's funny, she's fearless, and apparently, she’s a jeep expert… and we couldn't be prouder to have made that connection happen (twice). At Creative License, we don't just find great celebrity talent. We find partners who keep coming back for more.

Round 2 with Iliza x Jeep, made possible with our incredible partners at Highdive. 🚙✨

Client:
Agency:
Talent:
Talent Procurement: Creative License

24/03/2026

Wakey Wakey!!! Some more Smithfield content is gracing your screens (and hopefully your stovetop too 🤤)! Who doesn't like getting woken up by the sweet sounds of Ben Schwartz voice 😂?

Love to see another excellent spot from this flavorful campaign cooked up with our friends The Escape Pod! 🐖

Client: Smithfield
Agency: The Escape Pod
VO Talent: Ben Schwartz
Talent procurement/ideation: Creative License

11/02/2026

Goggins is back and we promise he’s as real as it gets. 😎 Who knew?!

Excited to partner with Publicis to continue Walton’s Walmart run in a spot airing right after the Super Bowl. 👏 Momentum = maintained. 💪

Client: Walmart
Agency: Publicis
Talent: Walton Goggins
Talent Procurement & Licensing: Creative License

10/02/2026

Last month, a CL-made partnership expanded in a big way...

Matty Matheson didn’t just return for another KFC spot. He took things further, partnering with the brand to take over his very own KFC on home turf in Canada. 🍗🍁

From launching a limited-time offering to helping shape KFC’s refreshed, grittier take on the chain, Matty continues to be a true creative and cultural partner. 💪😎

This is what it looks like when celebrity talent goes beyond the screen and becomes part of a brand’s evolution. We’re grateful to our agency and brand partners who trust CL with talent ideation, procurement, and negotiation - and who believe in partnerships that actually move the needle. 👏🥂

Client: KFC Canada
Talent: Matty Matheson
Talent Procurement: Creative License

💥 Still riding that game-day high! 🏈Our Pringles x Sabrina Carpenter “Pringleo” spot took home Billboard’s #1 Super Bow...
10/02/2026

💥 Still riding that game-day high! 🏈

Our Pringles x Sabrina Carpenter “Pringleo” spot took home Billboard’s #1 Super Bowl Ad of 2026! We’re incredibly proud to have powered this standout moment through our standout talent procurement and negotiation. 🥇

And the momentum didn’t stop there. 💪 Across the weekend, we supported compelling work throughout the game-day window: matching music to moments in TD Bank’s “More Human” and Jeep’s “Billy Bass,” and bringing Walton Goggins back to Walmart in another great Who Knew collaboration. 🤩

From music to talent to IP, we’re grateful to be part of this ride. 🚀

06/02/2026

Sometimes, it’s best to keep a fish out of water… even when it won’t stop singing. 🐟😉

This standout Jeep campaign with Highdive is a perfect example of CL’s two-handed licensing expertise: securing Big Mouth Billy Bass® and Al Green’s legendary “Take Me to the River.” 🎸

When brands want to blend iconic IP with unforgettable music, CL handles the details so the campaign can make waves. 🌊

Client: Jeep
Agency: Highdive Advertising
IP: Big Mouth Billy Bass®
Music: Al Green & Mabon “Teenie” Hodges “Take Me To The River”
Music/IP Licensing: Creative License

05/02/2026

Cheesy, crunchy and oh-so forgetful. As a parent, sometimes it's nice to be like a goldfish! 🐟

We loved working with our partners over at Mischief @ No Fixed Address to put together this hilarious campaign starring Manon Matthews. 👏

Parenting can be hard, but this ad reminds us to have a laugh, snack on some Goldfish, and just keep swimming! 🏊‍♀️😁

Client: Goldfish
Agency: Mischief @ No Fixed Address
Talent: Manon Matthews
Talent Procurement: Creative License

03/02/2026

Looking for someone to cuddle up with and crunch with this Super Bowl? Meet Pringleo 💛

At Creative License, we’re always excited to pair iconic talent with epic brands, but for the big game, it just hits different.

Check out the extended cut of our Pringles x Sabrina Carpenter Super Bowl spot. Watch it now, or catch it on your TV this Sunday during the big game 🏈✨

Client: Pringles
Agency: FCB New York
Talent: Sabrina Carpenter
Talent Procurement: Creative License

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