23/11/2021
Black Friday and Cyber Monday don't have much of an impact on Indian shopping, as Indians tend to enjoy their own major festivals, usually between Dussehra and Diwali. The terms have become more popular every year, as major e-commerce players like Amazon and Flipkart try to bring their own iterations of the Black Friday shopping season to India.
As the country continues to slowly come out of the effects of the pandemic, Black Friday and Cyber Monday 2021 is expected to be bigger than ever before. In the week of November 26 to 29, sales are expected to rise in the following categories: electronics, furniture, apparel, and footwear.