Ads.AI

21/12/2022

How Facebook Deside What to Charge you For A conversion?

Facebook decides what to charge you for a conversion based on. 🤑

Your bid (what you pay) equals your budget.

But, there are two more factors into play while deciding the cost of your ad.

These are:

1▪ Estimated Action Rate.
2▪ Relevance Score.

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Here are 3 things to keep in mind:

1. Facebook charges us directly depending on the quality of the business that we run.

2. The cost of advertising will also likely go up, when we raise our budgets.

3. The costs will come down, when we make ads that people want to see.

🤌🏻 The reason that spending more raises the cost is because of the estimated action rate.

🤌🏻 The estimated action rate is an estimate of whether a particular person engages with or converts from a particular ad.

🤌🏻 In other words, the probability that showing an ad to a person leads to that desired outcome of the advertiser.

🤌🏻 Each ad will have a different estimated action rate for each user, and for each impression.

🤌🏻 When we are asking our ads to reach more people that are of lower quality, and a lower estimated action rate, our efficiency will degrade over time.

🤌🏻 Relevance Score is measured at the ad level and it determines both how much you pay for a click and how often your ad is served to Facebook users.

🤌🏻 If your ad isn’t terribly relevant to the audience you’re targeting, Facebook charges you a premium for serving it to them, and serves it somewhat infrequently, too.

🤌🏻 Alternatively, if your ad is highly relevant to the audience you’re targeting, Facebook rewards you by charging you less and serving your ad more.

🤌🏻 Facebook wants people to have a positive experience on the platform;

🤌🏻 and Facebook also wants advertisers to be successful so that they will spend more money.

🤌🏻If it is bad for Facebook's business to have your ad be shown to a user versus an ad of one of your competitors, you'll be charged more money for that privilege.

🤌🏻 If your brand is seen as a liability to the user experience of people on Facebook, then Facebook will make you pay more money to reach their users.

Let’s say in order to spend less on Facebook ads, you need to understand how the auction works.

So, how much do you spend on Facebook advertising on an average?

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18/12/2022

Google Ads is going through some big changes in 2023.

If you start preparing now, you’ll be ahead of the competition.

Before starting Claim your free $500 Google ads Credits
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Here are 7 things to watch out for:

👇

1. Voice Overs For Video Ads

This ad/content type has become so popular on TikTok that Google is making it easier to create it.

In 2023, you’ll be able to add computer-generated voice overs without editing software.

2. Name/Logo Verification

Brands occasionally have to deal with impersonators stealing their market share with fake names and logos.

Now, verified advertisers will get a badge that helps avoid that and sets them apart from the competition.

3. More Competitor Information

Every time you make a Google search, three little dots come up next to each listing.

Click these dots on ads, and you’ll get additional info plus be able to see a library of more of that company’s ads.

4. Slightly Rising Costs

The ROAS for Google Ads has been consistently high this year, but it looks like costs are rising just a little bit.

You can still turn a profit (especially if you work with me 🤑), but it’s worth noting.

5. Responsive Search Replacing Expanded Text

For a while, advertisers had a ton of control over search ads and could test long-form copywriting.

Now it is more automated and the long-form option has gone away.

6. Performance Max Replacing Smart Shopping

Similar to responsive search replacing conventional text ads, Performance Max campaigns are replacing conventional shopping campaigns.

That means less control and more automation.

7. Similar Audiences Going Away

Another move that’s similar to the last two is taking away Similar Audiences, which is the equivalent to Facebook’s Lookalike Audiences.

Now, Google’s algorithm will do the job of finding similar audiences for you.

The Biggest Overall Trend:

Google is expanding automation and machine learning while shrinking your control over individual factors.

Going forward, Google Ads success will be mostly about using this machine and having persuasive assets (copywriting, offers, videos, etc).

Adjust accordingly.

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That’s everything.

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13/12/2022

Why People struggle with Facebook Ads?

Because of small mistakes, they do inside the Ad account.

Here are some tips which will make you better at running Facebook ads.

Each tip is worth $1000.

Before Starting If you Want $500 Google ads credits for free click the link below.

https://tinyurl.com/2p994bp3
𝟭-𝗦𝘁𝗼𝗽 𝘄𝗼𝗿𝗿𝘆𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗽𝗵𝗮𝘀𝗲.

As Dara Denney said:

"Learning phase is Facebook's way of making you spend more on sh*tty Ads".

If you're seeing some irregularity in Ad or Ad set.

Make the necessary change
and don't give a shi* about the learning phase.

𝟮-𝗗𝗼𝗻'𝘁 𝗻𝗮𝗿𝗿𝗼𝘄 𝗱𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗯𝘆 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗹𝗲𝘃𝗲𝗹𝘀

People use to target 1% Lookalikes and then narrowing it with Interest.

Let Facebook be free.

Don't narrow down interests and don't mix interests & Lookalikes.

𝟯-𝗦𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗮𝗱 𝗹𝗲𝘃𝗲𝗹

Your campaign is not profitable?

Go into Ad set then Ad

The first check which ads are not performing, turn them off, and let the ad set run.

Many Brands convert a losing Ad set into a winning by doing this.

𝟰-𝗦𝘁𝗼𝗽 𝗮𝘀𝘀𝘂𝗺𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁'𝗹𝗹 𝘄𝗼𝗿𝗸

If you have 2 ads to test and you don't like one.
You think it won't do good.

Don't think, test both.

Let the Fb DECIDE

𝟱-𝗗𝗼𝗻'𝘁 𝗺𝗮𝗸𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 $𝟱 𝗮𝗱 𝘀𝗲𝘁 𝗱𝗮𝘁𝗮

For the love of God please don't make decisions based on a tiny amount of data.

Let Facebook accumulate enough data and let the campaign run for a while before you decide to take it down.

Don't make changes after 12 hours.

𝟲-𝗗𝗼𝗻'𝘁 𝗹𝗶𝗺𝗶𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘁𝗼 𝟭% 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗟𝗔𝗟𝘀

There are a number of other Fb events you can create lookalikes of.

And there are a number of other percentages of lookalikes.

Test Lookalikes based on Pixel data ( Fb events), custom audience (Lists), etc.

Don't shy from venturing out

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12/12/2022

7 reasons why your Google ads aren't working.

1. Poor Landing page structure
2. Weak offer
3. Insufficient social proof on landing page
4. Overly broad keywords
5. irregular addition of negative keywords
6. Poor/similar ad copy
7. Lack of SEO

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10/12/2022

Google Ads is an insanely powerful platform, but users make mistakes for years before figuring it out.

Follow this 10-step checklist to avoid mistakes and start winning faster:

👇

1. Define Your Audience & Brand

Your audience is who you sell to.

Your brand is who you are.

The specifics of each will inform every other decision you make.

Do deep research, then clearly define your audience and brand.

2. Refine Your Offer

Your offer is what you sell to your audience.

Whether it’s a product, service, or SaaS, make it as appealing as possible.

That usually comes down to how well it works and how friendly your terms (refund guarantee, shipping speed, etc) are.

3. Set Up Your Sales Funnel

The simplest sales funnel is just sales page to checkout page.

You can get more complex with tons of landing pages, squeeze pages, and email marketing.

How complex you get will depend on your offer and brand.

4. Study Google Ads Basics

You’ll learn most by creating and running ads, but you should study a bit first too.

Learn the absolute basics like campaign types, keyword match types, and bidding strategies.

Take a course too if you have the money.

5. Set Up Data Collection

Data collection leads to effective testing, and effective testing leads to optimization/profit.

Start by setting up analytics.

The more you know, the easier it will be to improve.

6. Organize Your Account

Just like a room or a desk, being unorganized will lead to inefficiency and losing things.

Set yourself up for success by separating campaigns based on angles, products, A/B tests, and more.

7. Build Keyword Lists

Use SEO tools like Ahrefs and spy tools like Spyfu to get keyword list inspiration.

Then, think about potential misunderstandings (e.g. swimming pools vs billiards) and build negative keyword lists.

8. Settle On Your Goals

Different brands want different things, and different products require different strategies.

You might shoot for instant profit.

Or maybe you want brand recognition first.

Decide your goals as best you can.

9. Build Campaigns For Those Goals

Your campaign strategy will come from those goals.

If the goal is brand recognition, blasting videos all over YouTube is a good move.

If you want a good ROAS, search ads with targets are probably better.

10. Test, Analyze, Optimize

After you finish all those, you should have a functional ad account.

This is just the beginning, though.

From there, test your ads, funnels, and offers over and over again.

That’s how you get optimization and, eventually, profit.

Claim Your $500 Free Google Ads Credits from Here

👇

Free Google Ads Credits.
Claim free Google ads credit for your Google and Facebook ads account and create ads that convert 14x more the Creatives adcreative.ai can give.
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That’s everything.

09/12/2022

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