UndrDog Media

UndrDog Media UndrDog Media is a Growth Focused Marketing Agency. We help brands reach their true potential through strategic marketing across online mediums.

Do you use content calendars for your brand? — Content Calendars are a great way of managing all the content your brand ...
16/07/2020

Do you use content calendars for your brand? 
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Content Calendars are a great way of managing all the content your brand posts on all social media channels. You can use the calendar to plan out all the content for the month in advance. This helps make work easier as it's organised 
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Content Calendars also help measure the performance of content on social channels with the content strategy. Setting benchmarks at the beginning of the month and comparing that with the results at the end of the month can help brands improve their marketing strategy, come up with new content ideas and help them learn more about their target audience 
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Need help creating a content calendar? Comment below or DM us 🐺 
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Do you use community hashtags?—Community hashtags are used by users who relate to common interests or activities. It's i...
15/07/2020

Do you use community hashtags?
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Community hashtags are used by users who relate to common interests or activities. It's important for a brand to create content related to their target audience’s interests to gain their attention and thereby improve your brands awareness!
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Create a mix of community hashtags relevant to your brand and add them to your brands social media strategy
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Need help forming a hashtag strategy? Comment below or DM us 🐺
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Does your bio get their attention?—Your bio is essential to improving the experience people have with your page and to c...
08/07/2020

Does your bio get their attention?
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Your bio is essential to improving the experience people have with your page and to convert traffic to followers. The clearer and concise your bio is, the more effective it becomes.
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Make sure your bio lets prospects know who you are, what do you do and where they can find out more!
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Need help writing an Instagram Bio? Comment below or DM us 🐺
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Use this to help your brand create content!⁣—⁣Often you can see instagram posts which are misaligned, text gets cut off ...
16/06/2020

Use this to help your brand create content!⁣
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Often you can see instagram posts which are misaligned, text gets cut off from the sides. This can really hamper a brands reputation as it makes them seem a lot less professional in what they do! ⁣
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The sizes that you can post on instagram are as follows⁣
Photos⁣⁣
1:1 - 1080 x 1080 px⁣⁣
1.91:1 - 1080 x 608 px⁣⁣
4:5 - 1080 x 1350 px⁣⁣
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Stories⁣⁣
9:16 - 1080 x 1920px⁣⁣
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Video⁣⁣
1:1 - 1080 x 1080 px⁣⁣
1.91:1 - 1080 x 608 px⁣⁣
4:5 - 1080 x 1350 px⁣⁣
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IGTV Cover Photo⁣⁣
1:1.55 - 420 x 654 px⁣⁣
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Need help creating content on Instagram? Comment below or DM us 🐺⁣
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Colours play an important role in shaping your brands identity—It's important for users who engage with a brand, to have...
11/06/2020

Colours play an important role in shaping your brands identity
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It's important for users who engage with a brand, to have a consistent experience. It helps improve your brand’s recognition amongst its target audience. Colours play an integral part in that experience.
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Defining a colour palette, helps the brand ensure all its marketing collaterals, logo, website, packaging and so on stay consistent with the brand’s identity.
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Need help defending your brand’s colour palette? Comment below or DM us 🐺
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Typography is a key part of your brand’s visual identity—It's often something that is ignored by most businesses but pla...
10/06/2020

Typography is a key part of your brand’s visual identity
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It's often something that is ignored by most businesses but plays a strong role in crafting the customers experience with the brand
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We have highlighted a few tips on how to go about developing your typeface. Make sure you follow them consistently with all communications from your brand
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Need help developing your brand’s typography? Comment below or DM us 🐺
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A Logo is a key part of your brand's visual identity.⁣⁣⁣—⁣⁣⁣But a logo is more than just a symbol of identification, it ...
09/06/2020

A Logo is a key part of your brand's visual identity.⁣⁣⁣
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But a logo is more than just a symbol of identification, it must also tell the company’s story and brand message, in a way that helps establish an emotional connection with your target audience.⁣⁣⁣
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A logo doesn't sell, it identifies. It helps you stand out from your competition. We have outlined the different types of logos and steps you can follow to create your own brand logo!⁣⁣⁣
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Need help designing your brand’s logo? Comment below or DM us 🐺⁣⁣⁣
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Brand Voice helps give your brand a personality⁣—⁣Throughout all the communication from your brand, the way your brand s...
08/06/2020

Brand Voice helps give your brand a personality⁣
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Throughout all the communication from your brand, the way your brand speaks to your target audience plays a huge role in crafting your customer’s experience. ⁣
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It is important to be unique and consistent to help you stand out from your competitors. You can find your brands tone of voice by marrying two elements - understanding the way your target audience speaks & the brand values that represent your identity. It helps to create descriptor words and form a word cloud to represent the words your brand would use too! ⁣
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Need help finding your brands voice? Comment below or DM us 🐺⁣
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Brand Positioning defines where you stand in the industry⁣⁣—⁣⁣Identifying your brands positioning is important as it hel...
07/06/2020

Brand Positioning defines where you stand in the industry⁣⁣
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Identifying your brands positioning is important as it helps you separate yourself from your competitors in your industry. It’s important to understand this, as it helps your brand understand its competitive advantage over its competitors. ⁣⁣
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Not only does it give you a competitive edge, but it also helps your brand stand out amongst its target customers which can in turn help in brand loyalty.⁣⁣
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Need help defining your brands positioning? Comment below or DM us 🐺⁣⁣
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Brand Values help craft your brand’s unique personality⁣—⁣If you were to go to your customers and ask them to speak abou...
06/06/2020

Brand Values help craft your brand’s unique personality⁣
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If you were to go to your customers and ask them to speak about you, what would they say? They arent going to just be talking about what you do or sell, they are going to be talking about the different qualities about your brand and the experience they had with you⁣
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Defining brand values help craft that experience, it aligns all marketing activities and even internal behaviour in the organisation with the brand’s personality.⁣
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Need help defining your brand values? Comment below or DM us 🐺⁣
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Brand Mission is how your company is going to achieve its goal! ⁣⁣—⁣⁣Every company has its own unique vision for the wor...
05/06/2020

Brand Mission is how your company is going to achieve its goal! ⁣⁣
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Every company has its own unique vision for the world, your brand’s mission is how you aim to execute or take part in this vision of the world! Your vision is always something that is greater than your brand, but your mission is exactly how your brand aims to take part in that vision.⁣⁣
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While drafting your brand’s mission statement, make sure its tangible, measurable and time-bound. It should be a clear goal and provide clarity as to what your brand strives to do in its everyday functioning.⁣⁣
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Need help crafting your brand’s mission statement? Comment below or DM us 🐺⁣⁣
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Brand Vision is your reason for existence!⁣—⁣Brand Vision reflects and supports your business strategy, it helps you dif...
04/06/2020

Brand Vision is your reason for existence!⁣
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Brand Vision reflects and supports your business strategy, it helps you differentiate yourself from your competitors, resonates with your customers and inspires your stakeholders.⁣
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All marketing activities done for a brand must fall in line with the brands greater vision and reason for being. Customers are attracted to brands when they resonate with the purpose or cause the brand believes in.⁣
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Defining your brand’s vision is important as its the sail that guides your ship towards its destination.⁣
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Need help crafting your brand’s vision statement? Comment below or DM us 🐺⁣
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