Scale It Right

05/06/2023

Picture this: You’ve spent a good minute or two crafting the perfect email.

You’re happy with it so you hit send… only to watch it land straight into spam 🤷

It’s not necessarily your fault, but it sucks nonetheless. So what we can do about this? 🤔

Your focus should be on email deliverability - the measure of whether an email has successfully arrived at the recipient’s inbox.

There’s a lot that goes into improving your deliverability, starting all the way from making sure your IP address is properly warmed up to practicing good email list hygiene, right down to how your actual email looks and feels to read.

If you want to ensure your emails always - ALWAYS - hit the sender’s inbox, we have a resource for you!

Learn about the factors that affect your email deliverability and the 10 things you need to tick every time you start your email campaigns to ensure maximum deliverability!

Read more on this here ⬇️

https://scaleitright.com/blogs/email-deliverability/

Explore what email deliverability is, why it matters so much, how to measure it, the factors that affect it, and what you can do to improve your rates

17/05/2023

Are your emails being met with a wave of unengaged subscribers? Then it’s time you take a look at your email lists.

A clean email list is essential for a successful email marketing campaign. Check out our latest blog post on the 9 best practices for maintaining a clean email list!

Learn how to improve your open and click-through rates, reduce bounce rates, and ultimately drive more conversions and revenue.

Don't miss out on this valuable resource and streamline your email marketing strategy today.

https://scaleitright.com/blogs/email-list-hygiene/

Explore the importance of maintaining good email list hygiene & 9 best practices on how to keep your list clean and effective

10/05/2023

Tired of sending out email newsletters that don't seem to resonate with your subscribers?

Crafting a popular email newsletter takes more than just writing great content - it requires a strategic approach.

That's why we've put together a comprehensive article outlining 7 key steps to help you create an email newsletter that stands out from the crowd.

From segmenting your audience to designing for readability, these tips are proven to drive engagement and conversions.

Don’t miss out!

https://scaleitright.com/blogs/how-to-create-an-email-newsletter/

A detailed look at how to create an email newsletter in 7 steps, how to tell if your newsletter is successful and more

03/05/2023

Attention early-stage startup founders! Are you struggling to generate demand for your business?

Check out our latest blog post to discover powerful demand-generation strategies that will help you scale your business quickly. Don't miss out!

https://lnkd.in/gHdYkvhs

Explore what a killer demand generation strategy for early-stage startups looks like including solid tips to develop a killer demand gen strategy

21/04/2023

We've got news!

Our client Tripeur , the leading T&E platform in India, has been acquired by Navan (formerly TripActions), a global leader in the T&E space.

Congratulations on this incredible achievement team! It’s been a pleasure working with you! 🎉🥳

19/04/2023

Hey, startup founders!

Are you struggling to decide between organic and inorganic growth strategies? 🤔
Today, we’re diving into each and answering the question - what works best for your startup?

Let’s jump in.

🌱 Organic growth is all about cultivating a loyal following through channels like SEO, content marketing, and social media. In simpler terms, organic marketing is about getting prospects to visit your website on their own terms.
Building organic traffic is a long-term strategy. It takes time to build and a lot of patience to see results, but once the floodgates open, you will begin to see consistent, sustainable growth that won't break the bank. Plus, there's something satisfying about seeing your audience grow naturally! 🌿

💰 Inorganic growth, on the other hand, can give your startup a quick boost by using paid tactics like social media ads and search engine marketing or using outreach like email campaigns and LinkedIn/Whatsapp messages. Inorganic strategies are all about pulling people to your website and products through some amount of targeted spending.
Building traffic inorganically is a quick way to generate immediate revenue. It can be effective, but it requires a significant budget and careful targeting to ensure a positive ROI. 💸

So which is the best bet for your startup? 🤔

Well, it depends on your requirements - do you need to get leads and generate revenue on an immediate basis? If so, inorganic strategies are the way to go.

Want to build a brand and have the time to do so? Organic is your best bet.

At Scale It Right, we believe that a balanced approach is often the most effective. By combining both organic and inorganic strategies, you can create a comprehensive growth plan that meets your startup's specific needs. 🚀

But don't just take our word for it! We want to hear from you. Have you had success with one approach over the other? Share your experience in the comments below! 👇

17/04/2023

Looking to build a demand gen strategy for your startup?

At Scale It Right, we talk to founders on a daily basis, helping them chalk out a demand-generation strategy that meets their revenue goals.

Here are 5 key points that keep coming up in our conversations:

✅ Get your positioning right: Your brand's positioning determines how your audience thinks about you. Think about who you're targeting, what pain points your solution solves, and what sets you apart. The positioning you commit to will become the foundation above which all other demand-gen movements - from outbound campaigns to long-form content - are built on. We’ve seen entire teams across departments align with renewed vigor when presented with positioning clarity, often coming together to brainstorm, strategize and execute frameworks that match the newfound messaging. Nail your positioning, and you've created the cornerstone for a focused demand gen strategy.

✅ Nail your Actual Addressable Market: Focus on the segment within your Total Addressable Market that is most likely to adopt and benefit from your solution. This is your Actual Addressable Market - and it's this segment that needs to be the center of your demand generation strategy. Focus on hitting the Actual Addressable Market, and you will begin onboarding loyal customers from the very start.

✅ Set short-term and long-term demand-gen goals: The ideal demand-generation engine is a mix of organic and inorganic activities. Understand what your startup needs in terms of revenue and set your demand generation goals for both the short term and the long term. This will help you create a demand-generation strategy that is ideal for your business requirements.

✅ Understand geographical mindsets: Every region has its own unique customs, business practices, and mindset. For example, selling a product in the US is extremely different from selling the same product in the Middle East. To build a demand generation strategy that helps you unlock new markets, you need to understand the mentality of each geography and recalibrate your efforts to meet the expectations of each region.

✅ Make room for strategy: As a startup founder, you wear many hats. You could be proficient in product development, finances, marketing, sales, and more - and are probably taking up some level of effort in each of these areas. However, you need to be careful about how much time you’re spending on ex*****on. Set aside some time every day to take a step back from ex*****on and think about your demand gen strategy. Is it headed the right way? Are all your demand gen movements aligned? Are you seeing the results you expected yet? This will help you tweak your demand-generation engine into a revenue-generating powerhouse.

What do you think of these demand-generation tips? Did we miss out on anything? Drop your comments below and let us know!