Imagreal

24/05/2022

Instagram unveils its Visual Identity refresh

They have created a Custom Typeface called 'Instagram Sans', updated their gradient and so the 'Logo' and Colour Pallete, and their approach to layout and design

Instagram

03/06/2021

KSRTC vs KSRTC

It's official! Kerala gets to keep KSRTC acronym for Road Transport as Karnataka loses the long drawn trademark battle running since 2014

Used by Kerala since 1965 & Karnataka since 1973

Kerala also secured ownership to the popular nickname of the bus service — Aanavandi

10/02/2021

PepsiCo renames 'Aunt Jemima' pancakes, syrup as 'Pearl Milling Company'

PepsiCo dropped the "Aunt Jemima" brand logo last year, acknowledging its roots in a racial stereotype. This after a 130 year run and in response to huge protests over racism and racial inequality stemming from the killing of George Floyd in an act of police brutality

This rebranding also involves the redesigning of its packaging and pledge of funds to support the Black community and boost black representation at the company

Real slow but a welcome step in the right direction

Several brands (like Uncle Ben's, Mrs. Butterworth's, Cream of Wheat, Eskimo Pie) are beginning to alter their names and logos as they face increasing pressure to diversify and combat racism



📸 Public Domain

30/01/2021

Do you have a product? Or is it a service?

What can make your Brand a _ _ _ _ _ _ _ ?(fill in a single word that sums up what you want it to achieve)

Drop us a line - not for unique ideas but for ideas that work!

04/12/2020

Indian consumers trust ads on newspapers, TV and Radio the most: Advertising Standards Council of India ( ) & the Indian Society of Advertisers ( ) commissioned study & conducted by

◻ A vast majority of consumers in have high level of in , with 8 out of 10 people acknowledging they trust messages by across various media platforms

◻ Advertising seen on continues to enjoy high trust amongst consumers with newspapers (86%) emerging as the most trusted , closely followed by TV (83%) and radio (83%)

◻ Text & ads were the least trusted at 52% in the survey conducted on 2002 respondents between 18 and 40 years of age belonging to SEC A, B and C across 20 markets including metros and smaller towns

◻ Among sectors, displayed a high level of trust for advertisements of at 82%.The second most trusted sector is products (80%). and financial services ) 77% and products and services trust levels stood at 77% followed by (76%). However, advertisements (58%) were amongst the least trusted by consumers



🔗 to study in comments

11/04/2020

Perfect example of how should right in

A dose of humour & friendly banter started off by IndiGo at Vistara had Air Asia India, SpiceJet and Delhi Airport join the fun

lit up the skies even while

30/10/2019

Women have mustaches too: Razor brand Billie's ad asks girls to join Movember in viral video

In a new advertising campaign, the brand is changing the whole conversation about body hair by encouraging women to become a part of Movember

Billie has become the first women’s razor brand to participate in Movember and to show women with facial hair in an ad

It also aims to kickstart a fundraising effort for prostate and testicular cancer awareness

24/06/2019

Adidas loses iconic three-stripe battle in European court

first registered on a boot in 1949 was not ‘ ’ enough, says court

In January, the -based business persuaded the to cancel ’s use of the trademark, opening the way for Supermac to expand across and continental .

In July last year, failed to trademark the of “four trapezoidal bars aligned on a rectangular base” – also known as a .

, which can appeal to the court of justice, said it was “disappointed” with the ruling but still evaluating its implications.

“This ruling is limited to this particular ex*****on of the and does not impact on the broad scope of that Adidas has on its well-known in various forms in Europe,” the company said in a statement.

The ruling is part of a long-running dispute between the and the company .

Logo first registered on a football boot in 1949 was not ‘distinctive’ enough, says court

11/05/2019

When a client loves your work!
Thank you for the opportunity Bhavika Shah Glam your face by Bhavika Shah

"It's elegant, it's classy & it represents ME"
I am really excited & happy to reveal the logo for my firm - "Glam Your Face"
A big shout-out to Mr. Amith Hegde from Imagreal for understanding my vision & putting it in the logo which represents me so well. Wishing him all the best & success in future endeavours.

09/01/2019

Mastercard drops Name from Logo

Evolves Its by dropping its
Mastercard announced that its will no longer feature its name on card, in stores, (both physical and ) and at major sponsorships.
Mastercard said more than 80% of people spontaneously recognise the logo featuring two overlapping red and yellow circles without the word ‘mastercard’.

The company's name had been featured inside the logo from 1960's until its update in 2016 when the name was moved below the circles.
Mastercard enters an elite cadre of brands that are represented not by name, but by symbol: an apple ( ), a target ( ), a swoosh ( )

https://newsroom.mastercard.com/press-releases/mastercard-evolves-its-brand-mark-by-dropping-its-name/

Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand CES, Las Vegas – January 7, 2019 – Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the

10/12/2018

Social media sites in image building overdrive ahead of elections.
The image-building exercise is also a measure to allay fears of brands that advertise on the platforms.

-owned messaging launched a nationwide called “Share Joy, Not Rumours” in more than 10 languages across , , , and to help prevent the spread of and .

In the month of November, , which remains the hotbed of accounts spreading fake news, launched campaign to encourage to contribute to public debate and participate in civic engagement in the upcoming season.

The image building exercise is also a measure to allay fears of hundreds of brands across categories which advertise regularly on social media platforms.

https://www.livemint.com/Companies/qPWJG5s9yJ7bimRavu5YAP/Social-media-sites-in-image-building-overdrive-ahead-of-elec.html

The image-building exercise is also a measure to allay fears of brands that advertise on the platforms

12/11/2018

How to be an effective - pitfalls and solutions

When you are an entrepreneur and it's a start-up; good chances you look at yourself as a leader. Sometimes when you start off, you might be the only person in the firm.