Out of the box - Growth Solutions

26/03/2022

All the best to our client & Chennai Super Kings player DJBravo47 for the 15th Editon of the IPL.

Can't wait to see your Caribbean swag. 👀

04/10/2021

How do you survive the Email Apocoplypse?

How do you survive the Email Apocoplypse? ...

23/06/2021

With iOS 14.5 ruffling some Advertising feathers.⁣
⁣
We at OOTB decided to do our bit.⁣
⁣
Here's an all you need to know Guide to start getting at least 20% of your sales from Email.⁣
⁣
Happy Email-ing.

With iOS 14.5 ruffling some Advertising feathers. We at OOTB decided to do our bit. Here's an all you need to know Guide to start getting at least 20%...

06/01/2021

𝗛𝗼𝘄 𝗢𝗢𝗧𝗕 𝗵𝗲𝗹𝗽𝗲𝗱 𝗧𝗮𝗯𝗮𝗻𝗲𝗿𝗼 𝗖𝗶𝗴𝗮𝗿𝘀 𝟮𝘅 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗿𝗼𝗺 𝗘𝗺𝗮𝗶𝗹 𝗶𝗻 𝟯𝟬 𝗱𝗮𝘆𝘀.⁣
⁣
⁣
Tabanero Ci**rs is one of the USA's biggest hand-made cigar manufacturers. They needed help scaling their business with Email Marketing.⁣
⁣
⁣
Before working with OOTB. Tabanero Ci**rs was didn't focus a lot on Email Marketing as they thought it WAS'NT IMPORTANT besides a few flows and random campaigns.⁣
⁣
⁣
After working with us, they doubled their revenue from email and while elevating their cold email list into an engaged Audience.⁣
⁣
⁣
How we did it :⁣
⁣
☑️ Created New Email Strategy and Calendar⁣
☑️ Revamped the entire Email funnel from scratch⁣
☑️ Accelerated revenue with more campaigns⁣
☑️ Transformed Tabanero Ci**rs branding.⁣
⁣
⁣
We are now on our way to increase their revenue from E-mail to 35% Month on Month (MoM) with our proprietary - Email Triangulation Method.⁣
⁣
Read all about it 👉https://lnkd.in/grTQAxr

03/12/2020

Wow, what a fun time of the year for E-commerce!⁣⁣
⁣⁣
⁣⁣
𝗡𝗶𝗰𝗵𝗲: Accessories ⁣⁣
⁣⁣
𝗘𝗺𝗮𝗶𝗹 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: € 333,386⁣⁣
⁣⁣
𝗣𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗧𝗼𝘁𝗮𝗹 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: 43%⁣⁣
⁣⁣
⁣⁣

25/11/2020

⁣𝗡𝗶𝗰𝗵𝗲: Home Decor⁣⁣
⁣⁣
𝗔𝗱 𝗦𝗽𝗲𝗻𝗱: 11,000 €⁣⁣
⁣⁣
𝗧𝗶𝗺𝗲 𝗽𝗲𝗿𝗶𝗼𝗱: Oct 1st - Nov 18t⁣

⁣
Just finished testing our offers and angles across all our client accounts.⁣⁣
⁣⁣
Now, it's time to scale to the moon! 🌜 ⁣
⁣
We love this time of the year. ♥️

05/09/2020

⁣
⁣⁣⁣𝗛𝗼𝘄 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗲𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝘆 𝟮𝘅?⁣⁣⁣⁣
⁣⁣⁣⁣
Stuck trying to increase revenue by spending more on AD's?⁣⁣⁣
⁣⁣⁣
Cant seem scale beyond 6 Figures?⁣⁣⁣

I see a lot of entrepreneurs getting hung up swinging for the fences when they think about growth. They are trying to find “Rockstar” Marketing tactics that will explode their business in a short period of time, but it doesn't have to be that hard!⁣⁣⁣⁣
⁣⁣⁣⁣
Growing an Ecom business boils down to three multipliers ⁣⁣⁣⁣
⁣⁣⁣⁣
✅Number customers⁣⁣⁣⁣
✅Average order ⁣⁣⁣⁣
✅How often do they come back (Retention)⁣⁣⁣⁣
⁣⁣⁣⁣
The beauty of these three is that the results multiply. You don't have to double the number of customers to double the business.⁣⁣⁣⁣
⁣⁣⁣⁣
You only need to increase all those 30% .⁣⁣⁣⁣
⁣⁣⁣⁣
⁣⁣⁣⁣
Voila! You have doubled your business

20/08/2020

𝐇𝐎𝗪 𝐓𝐎 𝐔𝐒𝐄 𝐘𝐎𝐔𝐑 𝐅𝐁 𝐀𝐃𝐒 𝐃𝐀𝐓𝐀 𝐓𝐎 𝐅𝐈𝐗 𝐘𝐎𝐔𝐑 𝐒𝐀𝐋𝐄𝐒 𝐅𝐔𝐍𝐍𝐄𝐋 𝐀𝐍𝐃 𝐒𝐓𝐀𝐑𝐓 𝐆𝐄𝐓𝐓𝐈𝐍𝐆 𝐂𝐎𝐍𝐕𝐄𝐑𝐒𝐈𝐎𝐍𝐒 ⁣
⁣
This is a typical E-commerce funnel and most of you already know that.⁣
⁣
But where we see most people falter is understanding how your Sales funnel relates to data from your FB ads.⁣
⁣
This is extremely important as it helps you understand the problem before you start solving it ⁣
⁣
We have a value at OOTB which is “𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶 𝘢𝘤𝘵” ⁣
⁣
Before you throw out a million solutions you need to really understand in clear terms as possible what is wrong only then you can start diagnosis⁣
⁣
To do that effectively it's important to line-up the Facebook metrics with different steps in the sales funnel.⁣
⁣
That way troubleshooting gets way easier. ⁣
⁣
As it will tell you clearly what metrics to look out for and how to respond to the Data you’re receiving. ⁣
⁣
(((By running ads you get data >>>>> which you can use to make improvements to our sales funnel ⁣
⁣
Do it enough times and you will have a profitable store.)))⁣
⁣
⁣
𝗠𝗲𝘁𝗿𝗶𝗰𝘀 ⁣

Stage 1 & Stage 2 of the Funnel⁣
⁣
People who view your AD & people who click your link.⁣
⁣
((All of these metrics measure things before or as people click⁣
⁣
Before and during the 2nd step in the funnel. ⁣
⁣
The only factors impacting these metrics are before the link click. ))⁣
⁣
Metrics to know about:-⁣
⁣
𝗖𝗣𝗠: Amount you are being charged for 1000 views. Depends a lot on Location, Competition for your product, Engagement rate.⁣
⁣
𝗖𝗧𝗥: the number of clicks divided by the number of Impressions. Shows you the rate at which people click after viewing an AD. You want this number to be as high as possible!⁣
⁣
𝗖𝗣𝗖: Cost per link click, you want this number to be low.⁣
⁣
𝗩𝗔𝗪𝗧: Video Average watch time is the average length of time somebody viewed your AD. You want this number to be high, but it doesn't necessarily mean people want to buy.⁣
⁣
⁣
⁣
⁣
⁣
⁣
𝗖𝗼𝗺𝗺𝗼𝗻 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀: If you are having a problem with any of these metrics CPC, CTR, VAWT⁣
⁣
⁣
⁣
They are only two possible reasons:-⁣
⁣
1) People aren't interested in the product ⁣
2) Your Advertisement is not good.⁣
⁣
⁣
How do I know for sure that only two things affect these metrics?⁣
⁣
Think about it like this since these metrics are all gathered during the first step of the funnel and before the next step of the funnel you know that if these metrics are underperforming the issues have to do with the first step of your funnel. ⁣
⁣
The first is composed of two big elements⁣
The product ⁣
The advertisement⁣
⁣
⁣
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Try to change the Video Creative and add a different hook. ⁣
Try advertising a different product. (if you can)⁣
⁣
⁣
If you try a lot of different creatives and your CTR won't go up but your VAWT does? Maybe you found some great clips and edited it together real nice but the fact that they aren't clicking means ultimately they weren’t convinced ⁣
⁣
That means the product isn't good. I wouldn't try to continue fixing things further down the funnel. I'd probably run an ad for a different product. ⁣
⁣
⁣
STAGE 3 : People who view your product⁣
⁣
The next thing to work at is actually getting people to view the product in your store⁣
⁣
𝗠𝗘𝗧𝗥𝗜𝗖⁣
⁣
𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗩𝗶𝗲𝘄: Content Views are an event triggered by someone looking at your product ⁣
⁣
As long as you are not linking directly to a product, views can tell you a lot about what people are thinking as they land on your site. ⁣
Since this data is being collected before people can take a look at the product page part of the funnel you know that if this metric is underperforming the problem is with the home page or the collection page. ⁣
(Depending on where you are linking to)⁣
⁣
If the CPCV is way higher than the CPC. A lot of people who click on the AD link don't actually end up on the product page.⁣
⁣
⁣
𝗖𝗼𝗺𝗺𝗼𝗻 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀⁣
⁣
Price is too high for them to be interested in.⁣
Poorly designed home or Collections page. ⁣
⁣
⁣
If you are noticing a big drop off between CPC to number of CPCV. ⁣

(Like less than half of CPC is turning into CPCV)⁣
⁣
⁣
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: ⁣
⁣
Slash Prices⁣
Clean up the home or Collections Page.⁣
⁣
⁣
𝗦𝗧𝗔𝗚𝗘 𝟰: PEOPLE WHO ADD TO CART. ⁣
⁣
𝗠𝗘𝗧𝗥𝗜𝗖⁣
⁣
𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗮𝗱𝗱 𝘁𝗼 𝗰𝗮𝗿𝘁 (𝗖𝗣𝗔𝗧𝗖): The average cost of each add to cart.⁣
⁣
⁣
𝗖𝗢𝗠𝗠𝗢𝗡 𝗣𝗥𝗢𝗕𝗟𝗘𝗠𝗦⁣
⁣
If a lot of people aren't adding to Cart, your product page needs to change most likely you aren’t doing a good job of explaining how your product works or not selling them on the benefits. ⁣
⁣
It can also mean your site didn't do a good of resonating with the customer.⁣
⁣
⁣
⁣
⁣
⁣
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: ⁣
⁣
If added to carts < 10% of content views.⁣
⁣
Then reconsider your product-market fit ⁣
⁣
⁣
⁣
𝗦𝗧𝗔𝗚𝗘 𝟱: People who check-out⁣

𝗠𝗘𝗧𝗥𝗜𝗖⁣
⁣
𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗲𝗱 (𝗖𝗣𝗖𝗜): The average cost of each checkout initiated.⁣
⁣
⁣
𝗖𝗢𝗠𝗠𝗢𝗡 𝗣𝗥𝗢𝗕𝗟𝗘𝗠𝗦⁣
⁣
Compare the Cost per checkout with cost to add to cart to see what kind of audience you have ⁣
⁣
Are they the kind of people to add to cart without having the intent to purchase. You want to avoid people like this as it will ruin your data and they are actually a real group of people. ⁣
⁣
If you get a lot of add to carts with little or no Checkouts, target a different group of people otherwise you risk ruining your data with a bunch of fake buyers. ⁣
⁣
⁣
𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡 :⁣
⁣
If checkouts < ½ Add to Carts⁣
⁣
Target a different audience⁣
⁣
⁣
𝗦𝗧𝗔𝗚𝗘 𝟲 : 𝗣𝗘𝗢𝗣𝗟𝗘 𝗪𝗛𝗢 𝗣𝗨𝗥𝗖𝗛𝗔𝗦𝗘⁣
⁣
𝗠𝗘𝗧𝗥𝗜𝗖 ⁣

𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲: The average cost of each purchase.⁣
⁣
⁣
Compare checkouts with Cost per purchases to see if there's something wrong with your Checkout.⁣
⁣
𝗖𝗼𝗺𝗺𝗼𝗻 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 : ⁣
⁣
Surprising Shipping Charges⁣
No checkout Logo⁣
Unavailable Payment Methods⁣
⁣
⁣
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: ⁣
⁣
If purchases < ½ Checkouts⁣
⁣
Clean up check out ⁣
Try targeting different Audiences ⁣
⁣
⁣
⁣
So line-up all your metrics with each part of the funnel. This is gonna help you greatly and truly understand the problem before you start acting on solving it. ⁣

⁣
⁣