Out of the box - Growth Solutions

Out of the box - Growth Solutions Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Out of the box - Growth Solutions, Marketing Agency, 24/46 Btm 2nd stage, 19th cross. Bangalore., Bangalore.

Out of the box is a full-service Klaviyo E-mail marketing agency ready to scale your eCommerce/DTC brand. ๐Ÿš€

On average, we help our clients increase add 20%+ in additional revenue using our proprietary system WITHOUT ADDITIONAL AD SPEND in 49 days.

All the best to our client & Chennai Super Kings player DJBravo47 for the 15th Editon of the IPL. Can't wait to see your...
26/03/2022

All the best to our client & Chennai Super Kings player DJBravo47 for the 15th Editon of the IPL.

Can't wait to see your Caribbean swag. ๐Ÿ‘€

How do you survive the Email Apocoplypse?
04/10/2021

How do you survive the Email Apocoplypse?



How do you survive the Email Apocoplypse? ...

With iOS 14.5 ruffling some Advertising feathers.โฃโฃWe at OOTB decided to do our bit.โฃโฃHere's an all you need to know Gui...
23/06/2021

With iOS 14.5 ruffling some Advertising feathers.โฃ
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We at OOTB decided to do our bit.โฃ
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Here's an all you need to know Guide to start getting at least 20% of your sales from Email.โฃ
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Happy Email-ing.

With iOS 14.5 ruffling some Advertising feathers. We at OOTB decided to do our bit. Here's an all you need to know Guide to start getting at least 20%...

๐—›๐—ผ๐˜„ ๐—ข๐—ข๐—ง๐—• ๐—ต๐—ฒ๐—น๐—ฝ๐—ฒ๐—ฑ ๐—ง๐—ฎ๐—ฏ๐—ฎ๐—ป๐—ฒ๐—ฟ๐—ผ ๐—–๐—ถ๐—ด๐—ฎ๐—ฟ๐˜€ ๐Ÿฎ๐˜… ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—ถ๐—ป ๐Ÿฏ๐Ÿฌ ๐—ฑ๐—ฎ๐˜†๐˜€.โฃโฃโฃTabanero Ci**rs is one of the USA's biggest ha...
06/01/2021

๐—›๐—ผ๐˜„ ๐—ข๐—ข๐—ง๐—• ๐—ต๐—ฒ๐—น๐—ฝ๐—ฒ๐—ฑ ๐—ง๐—ฎ๐—ฏ๐—ฎ๐—ป๐—ฒ๐—ฟ๐—ผ ๐—–๐—ถ๐—ด๐—ฎ๐—ฟ๐˜€ ๐Ÿฎ๐˜… ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—ถ๐—ป ๐Ÿฏ๐Ÿฌ ๐—ฑ๐—ฎ๐˜†๐˜€.โฃ
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Tabanero Ci**rs is one of the USA's biggest hand-made cigar manufacturers. They needed help scaling their business with Email Marketing.โฃ
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Before working with OOTB. Tabanero Ci**rs was didn't focus a lot on Email Marketing as they thought it WAS'NT IMPORTANT besides a few flows and random campaigns.โฃ
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After working with us, they doubled their revenue from email and while elevating their cold email list into an engaged Audience.โฃ
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How we did it :โฃ
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โ˜‘๏ธ Created New Email Strategy and Calendarโฃ
โ˜‘๏ธ Revamped the entire Email funnel from scratchโฃ
โ˜‘๏ธ Accelerated revenue with more campaignsโฃ
โ˜‘๏ธ Transformed Tabanero Ci**rs branding.โฃ
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We are now on our way to increase their revenue from E-mail to 35% Month on Month (MoM) with our proprietary - Email Triangulation Method.โฃ
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Read all about it ๐Ÿ‘‰https://lnkd.in/grTQAxr

Wow, what a fun time of the year for E-commerce!โฃโฃโฃโฃโฃโฃ๐—ก๐—ถ๐—ฐ๐—ต๐—ฒ: Accessories โฃโฃโฃโฃ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—”๐˜๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ:  โ‚ฌ 333,386โฃโฃโฃโฃ๐—ฃ๐—ฒ๐—ฟ...
03/12/2020

Wow, what a fun time of the year for E-commerce!โฃโฃ
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๐—ก๐—ถ๐—ฐ๐—ต๐—ฒ: Accessories โฃโฃ
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๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—”๐˜๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ: โ‚ฌ 333,386โฃโฃ
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๐—ฃ๐—ฒ๐—ฟ๐—ฐ๐—ฒ๐—ป๐˜๐—ฎ๐—ด๐—ฒ ๐—ผ๐—ณ ๐—ง๐—ผ๐˜๐—ฎ๐—น ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ: 43%โฃโฃ
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โฃ๐—ก๐—ถ๐—ฐ๐—ต๐—ฒ: Home Decorโฃโฃโฃโฃ๐—”๐—ฑ ๐—ฆ๐—ฝ๐—ฒ๐—ป๐—ฑ: 11,000 โ‚ฌโฃโฃโฃโฃ๐—ง๐—ถ๐—บ๐—ฒ ๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ผ๐—ฑ: Oct 1st - Nov 18tโฃโฃJust finished testing our offers and angles ...
25/11/2020

โฃ๐—ก๐—ถ๐—ฐ๐—ต๐—ฒ: Home Decorโฃโฃ
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๐—”๐—ฑ ๐—ฆ๐—ฝ๐—ฒ๐—ป๐—ฑ: 11,000 โ‚ฌโฃโฃ
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๐—ง๐—ถ๐—บ๐—ฒ ๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ผ๐—ฑ: Oct 1st - Nov 18tโฃ

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Just finished testing our offers and angles across all our client accounts.โฃโฃ
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Now, it's time to scale to the moon! ๐ŸŒœ โฃ
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We love this time of the year. โ™ฅ๏ธ

โฃโฃโฃโฃ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ถ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ฏ๐˜† ๐Ÿฎ๐˜…?โฃโฃโฃโฃ โฃโฃโฃโฃStuck trying to increase revenue by spending more on AD's?โฃโฃโฃโฃโฃโฃC...
05/09/2020

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โฃโฃโฃ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ถ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ฏ๐˜† ๐Ÿฎ๐˜…?โฃโฃโฃโฃ
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Stuck trying to increase revenue by spending more on AD's?โฃโฃโฃ
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Cant seem scale beyond 6 Figures?โฃโฃโฃ

I see a lot of entrepreneurs getting hung up swinging for the fences when they think about growth. They are trying to find โ€œRockstarโ€ Marketing tactics that will explode their business in a short period of time, but it doesn't have to be that hard!โฃโฃโฃโฃ
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Growing an Ecom business boils down to three multipliers โฃโฃโฃโฃ
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โœ…Number customersโฃโฃโฃโฃ
โœ…Average order โฃโฃโฃโฃ
โœ…How often do they come back (Retention)โฃโฃโฃโฃ
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The beauty of these three is that the results multiply. You don't have to double the number of customers to double the business.โฃโฃโฃโฃ
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You only need to increase all those 30% .โฃโฃโฃโฃ
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Voila! You have doubled your business

๐‡๐Ž๐—ช ๐“๐Ž ๐”๐’๐„ ๐˜๐Ž๐”๐‘ ๐…๐ ๐€๐ƒ๐’ ๐ƒ๐€๐“๐€ ๐“๐Ž ๐…๐ˆ๐— ๐˜๐Ž๐”๐‘ ๐’๐€๐‹๐„๐’ ๐…๐”๐๐๐„๐‹ ๐€๐๐ƒ ๐’๐“๐€๐‘๐“ ๐†๐„๐“๐“๐ˆ๐๐† ๐‚๐Ž๐๐•๐„๐‘๐’๐ˆ๐Ž๐๐’ โฃโฃThis is a typical E-commerce funnel...
20/08/2020

๐‡๐Ž๐—ช ๐“๐Ž ๐”๐’๐„ ๐˜๐Ž๐”๐‘ ๐…๐ ๐€๐ƒ๐’ ๐ƒ๐€๐“๐€ ๐“๐Ž ๐…๐ˆ๐— ๐˜๐Ž๐”๐‘ ๐’๐€๐‹๐„๐’ ๐…๐”๐๐๐„๐‹ ๐€๐๐ƒ ๐’๐“๐€๐‘๐“ ๐†๐„๐“๐“๐ˆ๐๐† ๐‚๐Ž๐๐•๐„๐‘๐’๐ˆ๐Ž๐๐’ โฃ
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This is a typical E-commerce funnel and most of you already know that.โฃ
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But where we see most people falter is understanding how your Sales funnel relates to data from your FB ads.โฃ
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This is extremely important as it helps you understand the problem before you start solving it โฃ
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We have a value at OOTB which is โ€œ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ ๐˜ฃ๐˜ฆ๐˜ง๐˜ฐ๐˜ณ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ข๐˜ค๐˜ตโ€ โฃ
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Before you throw out a million solutions you need to really understand in clear terms as possible what is wrong only then you can start diagnosisโฃ
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To do that effectively it's important to line-up the Facebook metrics with different steps in the sales funnel.โฃ
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That way troubleshooting gets way easier. โฃ
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As it will tell you clearly what metrics to look out for and how to respond to the Data youโ€™re receiving. โฃ
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(((By running ads you get data >>>>> which you can use to make improvements to our sales funnel โฃ
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Do it enough times and you will have a profitable store.)))โฃ
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๐— ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€ โฃ

Stage 1 & Stage 2 of the Funnelโฃ
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People who view your AD & people who click your link.โฃ
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((All of these metrics measure things before or as people clickโฃ
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Before and during the 2nd step in the funnel. โฃ
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The only factors impacting these metrics are before the link click. ))โฃ
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Metrics to know about:-โฃ
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๐—–๐—ฃ๐— : Amount you are being charged for 1000 views. Depends a lot on Location, Competition for your product, Engagement rate.โฃ
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๐—–๐—ง๐—ฅ: the number of clicks divided by the number of Impressions. Shows you the rate at which people click after viewing an AD. You want this number to be as high as possible!โฃ
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๐—–๐—ฃ๐—–: Cost per link click, you want this number to be low.โฃ
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๐—ฉ๐—”๐—ช๐—ง: Video Average watch time is the average length of time somebody viewed your AD. You want this number to be high, but it doesn't necessarily mean people want to buy.โฃ
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๐—–๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€: If you are having a problem with any of these metrics CPC, CTR, VAWTโฃ
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They are only two possible reasons:-โฃ
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1) People aren't interested in the product โฃ
2) Your Advertisement is not good.โฃ
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How do I know for sure that only two things affect these metrics?โฃ
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Think about it like this since these metrics are all gathered during the first step of the funnel and before the next step of the funnel you know that if these metrics are underperforming the issues have to do with the first step of your funnel. โฃ
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The first is composed of two big elementsโฃ
The product โฃ
The advertisementโฃ
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๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป: Try to change the Video Creative and add a different hook. โฃ
Try advertising a different product. (if you can)โฃ
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If you try a lot of different creatives and your CTR won't go up but your VAWT does? Maybe you found some great clips and edited it together real nice but the fact that they aren't clicking means ultimately they werenโ€™t convinced โฃ
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That means the product isn't good. I wouldn't try to continue fixing things further down the funnel. I'd probably run an ad for a different product. โฃ
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STAGE 3 : People who view your productโฃ
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The next thing to work at is actually getting people to view the product in your storeโฃ
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๐— ๐—˜๐—ง๐—ฅ๐—œ๐—–โฃ
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๐—–๐—ผ๐˜€๐˜ ๐—ฃ๐—ฒ๐—ฟ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฉ๐—ถ๐—ฒ๐˜„: Content Views are an event triggered by someone looking at your product โฃ
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As long as you are not linking directly to a product, views can tell you a lot about what people are thinking as they land on your site. โฃ
Since this data is being collected before people can take a look at the product page part of the funnel you know that if this metric is underperforming the problem is with the home page or the collection page. โฃ
(Depending on where you are linking to)โฃ
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If the CPCV is way higher than the CPC. A lot of people who click on the AD link don't actually end up on the product page.โฃ
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๐—–๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€โฃ
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Price is too high for them to be interested in.โฃ
Poorly designed home or Collections page. โฃ
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If you are noticing a big drop off between CPC to number of CPCV. โฃ

(Like less than half of CPC is turning into CPCV)โฃ
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๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€: โฃ
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Slash Pricesโฃ
Clean up the home or Collections Page.โฃ
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๐—ฆ๐—ง๐—”๐—š๐—˜ ๐Ÿฐ: PEOPLE WHO ADD TO CART. โฃ
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๐— ๐—˜๐—ง๐—ฅ๐—œ๐—–โฃ
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๐—–๐—ผ๐˜€๐˜ ๐—ฝ๐—ฒ๐—ฟ ๐—ฎ๐—ฑ๐—ฑ ๐˜๐—ผ ๐—ฐ๐—ฎ๐—ฟ๐˜ (๐—–๐—ฃ๐—”๐—ง๐—–): The average cost of each add to cart.โฃ
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๐—–๐—ข๐— ๐— ๐—ข๐—ก ๐—ฃ๐—ฅ๐—ข๐—•๐—Ÿ๐—˜๐— ๐—ฆโฃ
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If a lot of people aren't adding to Cart, your product page needs to change most likely you arenโ€™t doing a good job of explaining how your product works or not selling them on the benefits. โฃ
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It can also mean your site didn't do a good of resonating with the customer.โฃ
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๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€: โฃ
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If added to carts < 10% of content views.โฃ
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Then reconsider your product-market fit โฃ
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๐—ฆ๐—ง๐—”๐—š๐—˜ ๐Ÿฑ: People who check-outโฃ

๐— ๐—˜๐—ง๐—ฅ๐—œ๐—–โฃ
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๐—–๐—ผ๐˜€๐˜ ๐—ฝ๐—ฒ๐—ฟ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜ ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ฒ๐—ฑ (๐—–๐—ฃ๐—–๐—œ): The average cost of each checkout initiated.โฃ
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๐—–๐—ข๐— ๐— ๐—ข๐—ก ๐—ฃ๐—ฅ๐—ข๐—•๐—Ÿ๐—˜๐— ๐—ฆโฃ
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Compare the Cost per checkout with cost to add to cart to see what kind of audience you have โฃ
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Are they the kind of people to add to cart without having the intent to purchase. You want to avoid people like this as it will ruin your data and they are actually a real group of people. โฃ
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If you get a lot of add to carts with little or no Checkouts, target a different group of people otherwise you risk ruining your data with a bunch of fake buyers. โฃ
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๐—ฆ๐—ข๐—Ÿ๐—จ๐—ง๐—œ๐—ข๐—ก :โฃ
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If checkouts < ยฝ Add to Cartsโฃ
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Target a different audienceโฃ
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๐—ฆ๐—ง๐—”๐—š๐—˜ ๐Ÿฒ : ๐—ฃ๐—˜๐—ข๐—ฃ๐—Ÿ๐—˜ ๐—ช๐—›๐—ข ๐—ฃ๐—จ๐—ฅ๐—–๐—›๐—”๐—ฆ๐—˜โฃ
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๐— ๐—˜๐—ง๐—ฅ๐—œ๐—– โฃ

๐—–๐—ผ๐˜€๐˜ ๐—ฝ๐—ฒ๐—ฟ ๐—ฃ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ: The average cost of each purchase.โฃ
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Compare checkouts with Cost per purchases to see if there's something wrong with your Checkout.โฃ
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๐—–๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ : โฃ
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Surprising Shipping Chargesโฃ
No checkout Logoโฃ
Unavailable Payment Methodsโฃ
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๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€: โฃ
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If purchases < ยฝ Checkoutsโฃ
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Clean up check out โฃ
Try targeting different Audiences โฃ
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So line-up all your metrics with each part of the funnel. This is gonna help you greatly and truly understand the problem before you start acting on solving it. โฃ

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