Paul Writer

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🎙️ New Podcast Alert!What do you get when you mix Zero Budget Marketing, Gen Z insights, and deep Customer Centricity? A...
17/04/2025

🎙️ New Podcast Alert!
What do you get when you mix Zero Budget Marketing, Gen Z insights, and deep Customer Centricity? A masterclass from one of India’s top marketers, Smita Murarka, in conversation with Jessie Paul.

From Duroflex’s no-money marketing wins to decoding Gen Z behavior—this episode is packed with real stories, strategy, and inspiration.

🧠 Topics Covered:
💡 Zero Budget Marketing
👟 Gen Z vs Millennials
🛍️ Customer Buying Behavior
👩‍💼 Women in Leadership
📊 Power of Digital + Data
… and lots more!

🎧 Watch now: https://youtu.be/diyNOlL1eZQ

Is your job safe from AI and robot takeovers?That's the question we're exploring in the latest edition of the Paul Write...
07/04/2025

Is your job safe from AI and robot takeovers?

That's the question we're exploring in the latest edition of the Paul Writer Newsletter — and it's sparking quite the debate.

From Elon Musk’s predictions to Jessie Paul’s take on what’s truly irreplaceable, this one’s a must-read for anyone navigating the future of work.

👉 Read it here: https://paulwriter.com/elon-i-are-safe-but-ljp-otw/
💬 Drop your thoughts: Which roles are AI-proof? And which aren’t?

🚨 Bonus Content Drop!
The latest episode of the No Money Marketing Podcast is live!
If you’ve ever wondered how the best CMOs work marketing magic on shoestring budgets, this one’s for you.
🎧 Listen here: https://www.youtube.com/watch?v=RhrKv6vcguo&t=2135s

04/04/2025

🎙️No Money Marketing Podcast x Women Who Mean Business🎙️
A Paul Writer Original | Hosted by Jessie Paul

We’re kicking off this podcast with a lineup of powerhouse marketers who’ve mastered the art of doing more with less (and looking fabulous while doing it 😉).

Think: 💸 Frugal marketing like a boss
👩‍💼 Real talk on leading with heart
📈 Building brands without burning cash
🧠 Big brains. Bigger energy.

🎤 Featuring fierce voices like:
- Cathy Chandhok| CMO, QualityKiosk
- Smita Murarka | CMO and Brand Expert
- Radhika Mahadevan| Founder & CEO, Birdsong
- Anu Raj | CMO, Mahindra Financial Services
- Payal Nath | Co-Founder, Kadam Haat
- Monisha Devaiah | Marketing Head, AVIXA
- Poornima Couto | CMO, SLK Software
and many more!

🟣 These conversations will be LIVE on YouTube next week so watch this space for more

💬 *Which episode are you starting with? Tell us below or tag a woman leader you admire!*

28/03/2025

Fresh Brew Alert: Check out Jessie Paul's new No Money Marketing Podcast! ☕🎙️

India's longest running marketing newsletter is launching the No Money Marketing podcast! Hosted by Jessie Paul you'll s...
21/03/2025

India's longest running marketing newsletter is launching the No Money Marketing podcast! Hosted by Jessie Paul you'll see great advice.

Yo! I want to talk about my new podcast. And it is connected to jumping off the escalator life and getting onto the walkalator.

We are thrilled to share that our founder and CEO, Jessie Paul, has been recognized as the B2B Industry Contributor of t...
21/03/2025

We are thrilled to share that our founder and CEO, Jessie Paul, has been recognized as the B2B Industry Contributor of the Year at the B2B World Summit & Awards 2025! https://www.b2bworldsummit.com/

For over three decades, Jessie has been deeply committed to shaping the B2B marketing landscape—building a community for senior marketers, sharing insights through Marketing Booster Shot, and championing strategic, frugal marketing approaches.

At Paul Writer, we’ve always believed in the power of knowledge-sharing, and this award is a reflection of the impact Jessie has had on the broader marketing ecosystem.

In what areas is AI impacting marketing? Share your views as we will be tracking the trend over 2025.
21/03/2025

In what areas is AI impacting marketing? Share your views as we will be tracking the trend over 2025.

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With clients like Adobe, IBM, IBS, LinkedIn, Manipal Global, Microsoft, Oracle, and SAP, we’re a B2B agency that believes in the power of communities. Communities of customers, communities of prospects, communities of like-minded leaders, communities of focused professionals.

We like to work on integrated communications that address the entire lifecycle of learning and consumption. We focus on building relationships for our clients with our vibrant communities of marketers, HR leaders, CIOs and CX experts. We help design the strategy, program and outreach plan, execute and measure results. This means we manage the content creation, digital visibility, audience outreach, agenda curation, video interviews, case studies, testimonials, webinar and events production, microsite, community app - everything required to move your qualified audience from “Don’t call me” to “Let’s have a coffee”. If you can define your audience by vertical, industry, function or revenue and are tired of mass blasts that deliver no results, maybe we should have that coffee. And a cupcake.

Our community participants and members benefit from our focus on curated high-value content and privileged access to learning, networking and professional visibility. The diverse mix of clients ensures that the content and experiences are rich, varied and localised. We aim to raise the bar by acknowledging excellence through properties such as the Hall of Fame, Content 50, CX50, Digi100, and the Hot 50 Brands. Conference properties such as Futurist Business Conclave, Great Indian Marketing Summit, and Hot Brand Summits provide a platform for networking and learning.

Paul Writer was founded in 2010 by Jessie Paul, the author of No Money Marketing and an independent director on the boards of Royal Orchid Hotels, Icon Hospitality and SQS BFSI India Ltd. An alumnus of IIM Calcutta and NIT Trichy, she is a former CMO of Wipro Technologies, headed marketing for iGATE Global (now a part of Cap Gemini), and was the first global brand manager for Infosys.