Paul Writer

17/04/2025

🎙️ New Podcast Alert!
What do you get when you mix Zero Budget Marketing, Gen Z insights, and deep Customer Centricity? A masterclass from one of India’s top marketers, Smita Murarka, in conversation with Jessie Paul.

From Duroflex’s no-money marketing wins to decoding Gen Z behavior—this episode is packed with real stories, strategy, and inspiration.

🧠 Topics Covered:
💡 Zero Budget Marketing
👟 Gen Z vs Millennials
🛍️ Customer Buying Behavior
👩‍💼 Women in Leadership
📊 Power of Digital + Data
… and lots more!

🎧 Watch now: https://youtu.be/diyNOlL1eZQ

11/04/2025

A quick insightful read. Half plate but plenty of food for thought!
Read the latest edition of Marketing Booster Shot by Jessie Paul. Link to read the newsletter; https://www.linkedin.com/pulse/half-plate-say-radhika-ron-vara-jessie-paul-bycfc/?trackingId=Yqe8wxEQSqyogpOn%2BRXXCw%3D%3D

And don't miss the new drop - Marketing without Money Podcast with this week's guest Cathy Chandok
Link to podcast: https://ow.ly/QRzC50VyOrp

07/04/2025

Is your job safe from AI and robot takeovers?

That's the question we're exploring in the latest edition of the Paul Writer Newsletter — and it's sparking quite the debate.

From Elon Musk’s predictions to Jessie Paul’s take on what’s truly irreplaceable, this one’s a must-read for anyone navigating the future of work.

👉 Read it here: https://paulwriter.com/elon-i-are-safe-but-ljp-otw/
💬 Drop your thoughts: Which roles are AI-proof? And which aren’t?

🚨 Bonus Content Drop!
The latest episode of the No Money Marketing Podcast is live!
If you’ve ever wondered how the best CMOs work marketing magic on shoestring budgets, this one’s for you.
🎧 Listen here: https://www.youtube.com/watch?v=RhrKv6vcguo&t=2135s

04/04/2025

🎙️No Money Marketing Podcast x Women Who Mean Business🎙️
A Paul Writer Original | Hosted by Jessie Paul

We’re kicking off this podcast with a lineup of powerhouse marketers who’ve mastered the art of doing more with less (and looking fabulous while doing it 😉).

Think: 💸 Frugal marketing like a boss
👩‍💼 Real talk on leading with heart
📈 Building brands without burning cash
🧠 Big brains. Bigger energy.

🎤 Featuring fierce voices like:
- Cathy Chandhok| CMO, QualityKiosk
- Smita Murarka | CMO and Brand Expert
- Radhika Mahadevan| Founder & CEO, Birdsong
- Anu Raj | CMO, Mahindra Financial Services
- Payal Nath | Co-Founder, Kadam Haat
- Monisha Devaiah | Marketing Head, AVIXA
- Poornima Couto | CMO, SLK Software
and many more!

🟣 These conversations will be LIVE on YouTube next week so watch this space for more

💬 *Which episode are you starting with? Tell us below or tag a woman leader you admire!*

28/03/2025

Fresh Brew Alert: Check out Jessie Paul's new No Money Marketing Podcast! ☕🎙️

21/03/2025

India's longest running marketing newsletter is launching the No Money Marketing podcast! Hosted by Jessie Paul you'll see great advice.

Yo! I want to talk about my new podcast. And it is connected to jumping off the escalator life and getting onto the walkalator.

21/03/2025

We are thrilled to share that our founder and CEO, Jessie Paul, has been recognized as the B2B Industry Contributor of the Year at the B2B World Summit & Awards 2025! https://www.b2bworldsummit.com/

For over three decades, Jessie has been deeply committed to shaping the B2B marketing landscape—building a community for senior marketers, sharing insights through Marketing Booster Shot, and championing strategic, frugal marketing approaches.

At Paul Writer, we’ve always believed in the power of knowledge-sharing, and this award is a reflection of the impact Jessie has had on the broader marketing ecosystem.

21/03/2025

In what areas is AI impacting marketing? Share your views as we will be tracking the trend over 2025.

21/03/2025

Have you subscribed to the longest running newsletter for marketers yet?
Catch the latest issue here https://paulwriter.com/why-yardley-smells-better-than-bath-body-works-today/