03/08/2026
No wings. Just caffeine. š®āšØ
FSSAIās latest move could force energy drink brands to rethink the very words that built the category.
The drinks arenāt disappearing.
But the bold claims, high-performance promises, and āinstant boostā language might need a serious reality check.
For consumers: clearer labels.
For brands: a full-blown identity crisis.
For marketers: time to get creative without flying too close to compliance. š
WeAre curious: smart regulation or a buzzkill for branding?
Drop your take below.