ReZonant Design

18/07/2024

Our creative teams at Rezonant have embraced AI tools on professional work. Every creative professional here now knows how to use different tools to steal a few hours each day.

Over the last 12 months, some good commercial use cases have emerged.

➕ Art direction for photo-shoots: AI generated images provide the perfect brief to our photography partners

➕ Product photography: New scenarios are being imagined for product photography.

➕ Storyboards: We are using AI to develop quick storyboards for films.

26/06/2024

20/06/2024

Once upon a time for Hike.

Hike has always been one of our coolest clients. Great vision, great people, fab technology and of course great food at their cafeteria. And they are always willing to back brave ideas.

Here are some snippets from our employer branding engagement for Hike.

13/06/2024

In the age of AI art, paper cut illustrations stand defiant. Every snip tells a tale, with edges that flaunt their perfect imperfections. Who needs pixels when you've got paper? 📄✂️

Featured here are some images of paper-cut illustrations for a real estate campaign.

10/06/2024

Bridging the brain-hand speed gap when designing UX?

Good ole' fashioned sketches still remain the best tool at Rezonant to help hands sketch at the speed of thought. Saves precious time, gets clarity early on and helps build better products.

Here are project snapshots!

05/06/2024

It's still a beautiful world, and will stay that way if we start acting. Soon, that is.

We just have some 1800 days to prevent irreversible damage.

To keep global warming to no more than 1.5°C, emissions need to be reduced by 45% by 2030.

Happy

05/06/2024

Brand archetypes and the Mahabharata? There is a connection. We use a Indianised version of the brand archetypes framework (that every marketeer uses) to determine the personality of the brands we design for. This is a crucial first step to avoid brand language mistakes later, and stay aligned to the positioning.

The right brand archetype can help brands:
➕ Connect with their TG
➕ Stay consistent
➕ Stay on top of mind
➕ Reduce their marketing spends

Here are some characters from the Mahabharata that stand for different archetypes laid out in the brand archetype framework. Do you think they fit?

04/06/2024

Anamorphic design: Anamorphosis is a distorted projection that requires the viewer to occupy a specific vantage point to view a recognizable image.

We explore this unique technique for the GCC (Global Capability Centre) for a global bank's office.

03/06/2024

Mascots as brand language in a website for Manch, a leading SaaS product company. These mascots were custom created in Blender and appear in all the assets in the website.



See the whole case study at https://zurl.co/ur2q

02/06/2024

Typography in installations. Effective, simple and a powerful tool to convey brand messages. Here is a selection from some of the typography installations across our projects.

01/06/2024

Installations can be made out of the simplest of props available. Here we created a typography installation for EY India's brand new headquarters using nothing but, well dice! Lots of them.