Smart iDeAS

10/02/2025

"Breaking design conventions goes beyond colour—it’s about challenging expectations. Brands that take risks in their logo shapes, packaging, and digital interfaces create a disruptive presence...." Read more here.

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In a world oversaturated with marketing messages, blending in is a mistake. Brands that truly stand out break the pattern, using unexpected colours, unconventional shapes, and disruptive design elements to grab attention and make a lasting impression.

18/10/2024

You must have heard about Employee Branding. Now, Here's a twist to that thought. Read on:

https://www.linkedin.com/pulse/8-ways-building-personal-brands-within-your-amplifies-susmita-oxaic?utm_source=share&utm_medium=member_android&utm_campaign=share_via

In today’s rapidly evolving business landscape, organizations that empower their employees to cultivate strong personal brands tend to stand out. A corporate brand is no longer just about the company’s logo, mission statement, or product.

22/01/2024

Super excited to be part of Peers Global Business Platform's launch in Bengaluru.
If Network is Networth, then the key to successful networking is Generosity.
If you are an Entreprenuer in Bengaluru and want to be part of something extraordinary, join us today at 4 pm. Venue details is given in the creative.

06/01/2024

Your Personal Brand is always built around a Niche. If you don't know what's your nice or don't know how to find it, this video will be of help.

https://youtu.be/PdfTKPmqPtU?si=2-G45cJuySOKtq2O

Your Personal Brand is always built around a Niche. If you don't know what's your nice or don't know how to find it, this video will be of help.For more deta...

13/06/2023

Personal Branding:

When building your brand, make sure to use a consistent brand personality so that you have a consistent brand voice. Easiest way to do this is to stay authentic to your self. Don't try to be flamboyant if you are not so in real life.

Keep your brand personal same in all your social media interactions so as not to confuse your customers about who you are.

08/06/2023

You can also call them the 7 Deadly Sins of Personal Branding.
Based on my experience and my intereactions, I have given here a list of things that you should never do if you are serious of building a positive Personal Brand.
I have also listed a few tools and resources for you to help you build your own brand consistently. All the best.

Personal branding is the art of creating a niche about yourself and using that niche to solve your target customer’s problems. In other words, the objective of Personal Branding is to become “The Go To Person” in your domain or industry and position yourself as an Expert.

19/05/2023

Sharing some reviews for my book on Personal Branding.

Small anectode: All 5Star reviews.

Thank you readers for making this book successful.

To buy the eBook in India click here: http://shorturl.at/jDJ14

To buy the book in USA, click https://lnkd.in/g7UQUjBw

To buy the book in UK, click here: https://lnkd.in/gcnNmDDg

This book is available as paperback in other Amazon market place like USA, UK, Australia, Canada, Germany, France, Netherlands. Please visit your country's Amazon site and search for my name (Susmita Das Gupta) or the book title.

18/05/2023

My first book on Personal Branding is published now as an eBook on Amazon. You can say that this is the culmination of my almost 30 years of experience as a Marketing Professional and 12 years of being a practicing Personal Brand Strategists with Top CXOs in India and abroad.
Personal Branding is a very powerful tool for today's professionals though it's very badly misunderstood and misused. I have tried to put it in perspective and given some tools and plans to help you start leveraging your Personal Brand immediately. All the best and welcome to the world of Personal Brand.

This book is available as paperback in other Amazon market place like USA, UK, Australia, Canada, Germany, France, Netherlands.

To buy the eBook in India click here: http://shorturl.at/jDJ14
To buy the book in USA, click https://lnkd.in/g7UQUjBw
To buy the book in UK, click here: https://lnkd.in/gcnNmDDg

For paperback in other countries please visit your country's Amazon site and search for my name (Susmita Das Gupta) or the book title.

16/05/2023

Very happy to announce this Live webinar on Personal Branding.
Here we shall break some myths around Personal branding and share ideas on how to build a memorable Personal Brand in digital world.
Note to you: Whatever is your profession, you need to leverage your Personal Brand.
Here is the registration link for you:
https://forms.gle/wfV5Ka1DFCpgFxCz7

Hosted by my good friend and ex colleague Balasubbhramaniyam Ayyaswaami

09/05/2023

https://www.linkedin.com/pulse/defining-personal-branding-susmita-das-gupta-she-her-/?trackingId=ZBcgACuVRkuYceXYDB7zQQ%3D%3D
My Newsletter on LinkedIn that got 444 subscribers in less than 24 hours. I am calling it "The Personal Branding Project".
You are welcome to visit, subscribe and read.
This is the first edition.

Tom Peters, management guru and author can be attributed to coining the term ‘Personal Brand” that first appeared in the August 1997 issue of Fast Company Magazine, where he wrote the following as I had quoted earlier. "We are CEOs of our own companies: Me Inc.

16/04/2023

It took me almost 10 years to write a book on a subject that's very close to my heart - Personal Branding. Now I did it! My book is now available on Amazon.in
As a practising Personal Brand Strategist, it was quite obvious that Personal Brand as a subject is quite misunderstood and yet very misused. I am hoping that with this book, I could put forward a definifition and a working roadmap.
To me Personal Branding in today's world, is the most potent tool that one can have, not leveraging it would be a sheer waste.

Buy & Read the book here: shorturl.at/jDJ14
Thank you!

08/03/2023

Did you know that in a study by KPMG, 75% of executive women reported having personally experienced imposter syndrome at certain points in their career. Nearly half (47%) of executive women say that their feelings of self-doubt result from never expecting to reach the level of success they have achieved.
When read it sounds preposterous, but that's the reality.
How many times did you feel this yourself? This, perhaps, is the reason Why Women need Personal Branding More !

Join the live webinar on this International Women's day on 11 March 2023 at 11.30 AM to learn how to face this challenge.
Registration Link: https://forms.gle/nUdedNom3JmJmRGu9