Performance Marketing
Mapplinks drives customer acquisition through precision-targeted paid media campaigns, ensuring high ROI and measurable results. Meta Ads (Facebook/Instagram): Create and manage high-performing campaigns tailored to your brandβs audience. Google Ads: Expertly managed campaigns including Shopping Ads, Search Ads, and Display Ads for maximum visibility. Direct Media Buying and
Media Planning: Strategic ad placements that target the right customers at the right time. Creative Testing: A/B test ad creatives to find the winning combinations that drive conversions.
2. Conversion Rate Optimization (CRO)
Mapplinks helps brands improve website performance by identifying bottlenecks and optimizing the customer journey. A/B Testing: Systematic testing of website elements to boost conversion rates. Average Order Value (AOV) Optimization: Strategies to encourage higher-value purchases. Growth Experimentation: Data-backed experiments to uncover impactful conversion strategies. Full-Funnel Split Testing: Comprehensive testing across the buyerβs journey to improve overall funnel efficiency.
3. Retention Marketing
Retention strategies are designed to maximize customer lifetime value and profitability, using platforms like Klaviyo for email and SMS marketing. Email Marketing: Tailored email flows and campaigns to keep customers engaged and drive repeat purchases. SMS Marketing: Engaging SMS campaigns that build customer loyalty and drive action. Push Notifications: Reach users directly with targeted push notifications for re-engagement. LTV Optimization: Strategies to increase the long-term value of each customer.
4. Strategic Growth Marketing
Mapplinks partners with brands as their growth strategy experts, designing and managing experiments, testing new channels, and providing actionable insights. Growth audits and strategy development tailored to specific business goals. Collaboration with in-house teams for seamless execution of growth initiatives. Proven Track Record: A history of driving exceptional results, including scaling e-commerce brands from $1M to $4M+ in annual revenue. Full-Funnel Expertise: End-to-end marketing solutions that cover acquisition, conversion, and retention. Data-Driven Approach: Every decision is backed by rigorous data analysis and continuous experimentation. Strategic Partnership: Mapplinks works alongside clientsβ internal teams, focusing on strategy and results rather than executional details like design or copy. Klaviyo & Shopify Partners: Official partnerships with top platforms ensure access to cutting-edge tools and exclusive resources. The Mapplinks Growth Process
Marketing Audit and Strategy
A comprehensive analysis of the brandβs current marketing efforts to identify opportunities and build a robust growth plan. Experimentation and Execution
Hands-on management of growth marketing experiments, testing strategies, and optimizing campaigns for results. Scaling and Optimization
As experiments yield results, Mapplinks helps scale successful strategies while maintaining profitability through CRO and retention efforts.