28/09/2017
Marketing Strategies for an Engaging Digital Presence
āBuisness has only two functions; Marketing and Innovationā, they say. Undoubtedly yes, but what adds to the list is Adaptation. While many companies out there in the business world thinks that a digital marketing presence is meager or scanty way to do attract the customers, this kind of notion among the Marketeers create trouble since implementing marketing strategy can do untold wonders for their business. Here we present a few digital marketing strategies you should consider to strategize a marketing plan that you will take your company to the next level for the rest of 2017.
Live Streaming
Everyone consumes information differently. But most of us are visual learners and that is why we love videos. Not only does it target visual and auditory learners but also kinetic learners. People prefer to watch videos on-the-go than to read a text only article. In the fast paced day to day life, everyone wants to know everything right when it is happening, that eventually brought Live videos more efficient in the digital marketing industry and at least, for the next few years, live videos will precede over the rest. With Facebook and Instagram, you as a company or marketer will be able to know the pulse of your audience and to understand how interested is your customer about your product that is on live, for instance.
Live video broadcasting attracts a broader audience and is expected to ramp up even more in 2017. One simpler trick, More Videos. Just More.
Augmented Reality
Marketing is no longer about the stuff that you make but the stories that you tell. As Marketers, we are all here telling stories. If you can tell a story that keeps your customers excited than they have expected it to be, you are half way through selling your product. Augmented Reality gives a more realistic platform to tell a story that routes your audience to the deeper content. PokƩmon Go have topped the list, may be for a shorter time yet, it certainly is an outstanding example and a rich source of AR Marketing, which will continue to have an impact for the next few years.
Snapchat and Sephora have already implemented AR and are trying to fill the gap that Pokemon Go vividly had. AR, It is bringing the digital world into the real world, Thanks to technology! It tells your customers how will it look on them if they use your product in advance, making it win-win for both customers and businesses.
Interactive Content
Content is the atomic particle of all Digital Marketing. However, compared to 36% of the static content, interactive content generates conversions moderately or very well 70% of all the time. āBy its very nature, interactive content engages participants in an activity: answering questions, making choices, exploring scenarios. Itās a great way to capture attention right from the start. Individuals have to think and respond; they canāt just snooze through it.ā, says Scott Brinker, Author of ChiefMartec.com
But the question here is which interactive method are you going to choose to engage your customer to ensure a greater conversion rate of your audience. This differs from the product you sell to the target you have set. For instance, Interactive emails. There is certainly something gratifying about it. Reasearch says that sending out an interactive email will dramatically increase the click through rate. Marketers and business should clearly define this strategy as this being the next thing for the rest of 2017 and for the coming years.
Native Advertising
Native ads are the ads that take the form, feel and function of the content surrounding them. They come in many forms, but all share the common goal of not ālookingā like an ad. With People growing more information oriented, they only want to view what they want to view, which results in the increased usage of Adblocking softwares. However, the same is a nightmare to publishers, advertisers and marketers.
According to the BI Intelligence report, Native ads will drive 74% of all ad revenue by 2021. It has been the buzzword in the tech world by the end of 2013; however, it is now gaining popularity among the marketers and will have a greater impact as much as any other strategies in the digital marketing arena. Nevertheless, the industry needs to concentrate on the persistent challenges that comes in it is way, specially how the paid distribution of content works and continues to remain a sound option for brands that are similar.
Ultimately, Having a strategy map is not same as having a strategy.Most any companies are open to adopt new marketing practices, however, without having an overarching marketing strategy, it could end up in an unexpected tradegy leaving you in the middle of nowhere. While it is wise to keep oneās digital marketing strategies fresh, it is always important to choose the right strategy that works for the specific business, keeping their customers in mind. As Marketers, we should be changing the mantra from time to time and there is no thumb rule to identify best marketing strategy without the adopting the new techniques. Having said that, A satisfied customer is the best business strategy of all.
