ABM Digital Media PL

22/09/2016

Facebook Marketing campaign has 2 parts. One, leverage the power of Facebook algorithm to strategise the marketing plan. Two, Leverage your own creativity in building brands via meaningful, effective communications. Sharing 3 ad campaign being run now which will see a separate new campaign to promote the brand positioning.

13/09/2016

07/09/2016

ONAM: a time for feasts and festivities. Time for togetherness. To come back home. And a time to show you care. To acknowledge the contribution of someone who loved you, cared for you and supported you to achieve your goals. Diamond. It speaks for you, silently.

16/07/2016

On 29 May 2016, Facebook's Lars Backstrom, Engineering Director announced another change in its policy on Newsfeed. She said, FB is now giving priority to posts by friends and relatives. Therefore, Pages and Publishers will see decline in their reach further.

I have been telling anybody who would listen to me to get into advertising mode on Facebook. Days of organic posts and organic growth are dead and gone.

15/06/2016

Management remains the same with rest of the share. This is like an investment in your company with huge support of works too. While we take care of the marketing, present owner will take care of the deliveries. Ideal win-win situation for both. Have marketing offices at Delhi NCR, Bangalore and Cochin. Already in traditional advertising business for 13 years.

23/05/2016

I have been posting on how organic marketing on Facebook has become redundant and marketers need to PAY to use Facebook as a serious marketing platform.

FB ingeneously chokes pages having more fans. So, having less fans is better for you on that score (though it won't get you anywhere on revenue side).

The 2015 figures I could locate reveals that on pages with less than 1000 fans, only around 23% of posts are actually seen by the fans (about 230 at the most). Nowadays, experts say, it is maximum 16%. The report mentions maximum 12% rate of engagement, meaning, marketers posts are engaging only 28 fans By increasing the fans, marketers will actually be penalised with reach plummeting to HALF (9.82%) for Pages having 50,000 to 1.0 lac fans.

A disgrintled organic marketer comments on the report: 'So: on average, a post engages 0.3% of your brand's active followers. And consider, most potential customers are not active followers of your FB page. Social marketing is the biggest scam ever in the glittering history of marketing scamology.'

I didn't say it.

21/05/2016

Breakthrough Marketing Idea for medium and small business owners. Leverage the powerful Facebook algorithm to create, nurture, engage and grow a core group of highly motivated and responsive Customer Cluster. It will be a perennial source of business for you. For details and projected commercial possibilities, contact.

16/05/2016

Create a pool of highly potential targeted group of people on Facebook and build it into a captive group of potential customers. The group grows in size with every passing month. A dream-come-true scenario for any marketer. It only takes a combination of low-cost Facebook ad strategies costing around R 50,000. In 4 months a 50,000 - 70,000 strong cluster can be created with 1.2 to 1.5 lac 'trigger' moments every month. Any of those trigger moment can lead to a PURCHASE. Possibilities to monetise are endless. Running a lucrative discount offer for instance.

15/05/2016

Marketers depending on HOPE to build a viable business through Facebook marketing, are destined to ZERO to INSIGNIFICANT progress. And that too despite the huge promises made by the social media marketing guy.
1. Getting organic reach and building up a targeted fan base of at least 50,000 (otherwise where will you get the traction?) will take at least few years.
2. Forced and begged Likes lead to waste audience as they may not match your target audience and hence, may never become your custiomers.
3. Waste fans dilute the reach of future posts, resulting in fewer engagements and drastic fall in reach of your future posts. Facebook follows a Catch-22 algorithm.

15/05/2016

Here's a strategy small business can follow. I am not giving any figures of ad budget and the KPIs as these will depend on individual marketer and its business goals.

1. Reach out to target audience by (a) Creating a tightly focused segment (b) Use Facebook ad strategically to pe*****te into this segment

2. Publsih a series of colourful images with stories relevant to the business, ideally 3/4 times a day during this period of advertising campaign

3. Track and optimise on a daily basis the figures related to touches and conversions

4. Constantly improve the conversion rate by improving the quality of posts (beat current KPIs and set new ones every week)

5. Increase engaements with high quality posts and improve engagement rate to exceed average KPI level every day

6. After period 1 (depending on ad budget and business goals), launch a second ad campaign to expand the market EXPONENTIALLY. This is the stage when one must create a substantial pool of potential customers who could provide marketers with steadily rising business

7. The ad strategy at this level must leverage Facebook's strong technical capability to GROW EXPONENTIALLY but at a LOWER COST

8. Get professional expertise having both digital marketing and traditional brand communications expertise as both are essential for the success of the campaign

8. Do not waste time and opportunity waiting for Organic growth. It is a myth.

14/05/2016

Getting more and more Likes on your page can be dangerous and self defeating. Here's why.

Many marketers have been under the false impression (most likely given by techies who designed the websites or are handling the social marketing task) that more the likes and shares, more the scope of making new customers. The facts are far from truth.

Facebook is an extremely complicated marketing tool though it appears to be so simple. For one, only a fraction of the posts made by you - from 0.7% to maybe 10% - reaches your fans. By asking friends, colleagues, suppliers and whoever - to like your fan page can bloat your fan nos. with non-prospects: people who are not your target audience and therefore, will never be your buyers. But by being there, they will consume the bulk of your posts which will simply go waste. Instead, if you have ONLY very targeted audience, each of your post will be reaching people who have the potential to become your customers. But organically, they will only be few and insignificant as a viable market. So numerically they cannot build your business.

So you need to have a MARKETING STRATEGY to FIRST build up a solid pool of target audience. How to do that will be the next topic.

25/04/2016

'The brick and mortar sector will go dead'. That's the prediction of the Niti Aayog CEO Amitabh Kant at the Startup Expo in Delh on Saturday.

He said, brick and mortar business model will no longer be the same as digitisation takes over and by 2023, ecommerce will rule in India. Expanding on his views, Kant pointed out that India now has a billion mobile users and billion biometrics. Also, India had licensed only 19 new banks in last 45 years but have added 23 payment banks in last 9 months. India has also added almost 28 crore new bank accounts in last 6-7 months only. Banking, lead by the new banks - some are promoted by telecom and ecommerce companies - will obviously go digital in a big way.

Kant was very aggressive on the ecommerce growth too. 'Take it from me, we will become a $300 billion market by 2023'. Indian ecommerce market presently is only about $18-19 billion.