27/02/2026
AI.YO.
This one started as a reflex.
Then it became a city-wide installation.
Back for year two as Creative Partners at the Big Bang Awards — South India’s biggest advertising stage — shaping not just the experience, but the identity behind it. And apparently we don’t do things halfway.
Billboards.
Backdrops.
Banners.
Wristbands.
Livestreams.
Real-time edits.
And the Saints winning like on any other day.
AI-speed.
Human instinct.
No drama (Ok, maybe a little. But the good kind).
But here’s what mattered: it held. At scale. Under pressure. In real time.
What you saw was polish.
What it took was muscle.
We stretched our capability this year — creatively and operationally — and came out sharper.
— thank you for the trust and the runway. For backing ambition before it looks tidy on a slide.
Swipe for proof that chaos can, in fact, be curated.
.india Ranjeet Kumar