Market Access Consulting is a consulting organization providing services in marketing support to small and growing IT/ITES organization, CSR consulting to mid and large corporate and operational support to NGOs and social organizations. Market Access Consulting was founded by Abha Saxena in the early 2009, about the time when recession had hit the industry and cost reduction had forced organizatio
ns to reduce the size of their marketing teams. It was even tougher for small and medium organizations who just could not afford investment in marketing professionals. At the same time large corporates as well as SMEs both realized the need for strategic marketing inputs; this is where they found the idea of outsourced marketing very attractive. They would get the benefits of a marketing professional without investing in the full-time resource and pay only for the services utilized.
