29/08/2026
Should I sell on Amazon or build my own website first?" — one of the most common questions we get from D2C founders. The honest answer: it depends on your stage. Marketplaces give you instant access to buyers who already trust the platform, while your own website gives you full control over margins, branding and customer data — but you have to earn every visitor. Most successful D2C brands don't choose one over the other; they sequence it right. Want help figuring out your sequence? That's literally what we do.