22/04/2026
Getting to 100K Followers Milestone!
Our client, became the first South Indian restaurant brand to hit the 100K Followers milestone organically, with over 2X industry-average engagement and 1.5X monthly follower growth.
Our mandate with Dindigul Thalappakatti is a strategic one, anchored on overall business growth and long-term brand vision. But, being a legendary Biryani brand with a commendable heritage, fandom is already established. However, for the community to grow, it needed to be nurtured meaningfully and genuinely. Instagram was, of course, the perfect platform to engage with this community of die-hard Thalappakatti Biryani Lovers!
This milestone is a testament to having won the love of the fans! It has also helped us immensely with our strategic marketing initiatives!
Above all, it is yet another example of a brand that shares in the agencies' vision and works as true partners for great things to happen!
Onwards and up we go!