Personal Branding is the continuous process which when properly executed can help individuals differentiate themselves by identifying and articulating their unique value proposition (brand promise) in the minds of their target customers in order to achieve a specific goal. People are like brands and since people are like brands, they can be marketed as such. Therefore, Personal Branding involves 4Ws & 1H:
• who you really are (your skills, values, passions and personality),
• what do you do (your offering, expertise)
• who do you do it for (your target market or audience), and
• why you ( how you differ from the competition through your unique promise of value, experience, knowledge).
• how do you do it (articulation, communication and positioning)
A successful Personal Brand creates a consistent, targeted positive impression that helps you achieve BOTH your personal and professional goals. Most importantly, it also allows you to live and work authentically, since a successful brand can’t be faked.
