Susmita Das Gupta

Susmita Das Gupta I am a Personal Branding Coach working with individuals to reach their maximum professional potential

Personal Branding is the continuous process which when properly executed can help individuals differentiate themselves by identifying and articulating their unique value proposition (brand promise) in the minds of their target customers in order to achieve a specific goal. People are like brands and since people are like brands, they can be marketed as such. Therefore, Personal Branding involves 4

Ws & 1H:
• who you really are (your skills, values, passions and personality),
• what do you do (your offering, expertise)
• who do you do it for (your target market or audience), and
• why you ( how you differ from the competition through your unique promise of value, experience, knowledge).
• how do you do it (articulation, communication and positioning)

A successful Personal Brand creates a consistent, targeted positive impression that helps you achieve BOTH your personal and professional goals. Most importantly, it also allows you to live and work authentically, since a successful brand can’t be faked.

12/12/2025

Finding discipline to reach goals is the first step in achieving your dream.
21/08/2025

Finding discipline to reach goals is the first step in achieving your dream.

Have you ever done your Personal Brand Audit?
11/01/2025

Have you ever done your Personal Brand Audit?

This new year make a resolution to invest in yourself to reinvent yourself.
25/12/2024

This new year make a resolution to invest in yourself to reinvent yourself.

The Shift in Success: What 87% of People Value Most Today
16/12/2024

The Shift in Success: What 87% of People Value Most Today

In a recent LinkedIn poll, participants were asked to define success. The options provided were: Making lots of money (7%) Having a great career (7%) Living life as I choose (87%) The overwhelming response—Living life as I choose—reveals a significant shift in how people perceive success today.

New Year. New You.Reinvent yourself. You are meant for greatness. Schedule your one-2-one online session.
12/12/2024

New Year. New You.
Reinvent yourself. You are meant for greatness.

Schedule your one-2-one online session.

In today’s world, the race for likes, followers, and shares has taken over how many perceive personal branding. The loud...
12/12/2024

In today’s world, the race for likes, followers, and shares has taken over how many perceive personal branding. The louder you are, the more visible you seem, the more popular you become—but is that what truly matters?

Here’s the truth: Personal branding is not about how many people know you. It’s about how many people value you for what you stand for.

https://www.linkedin.com/pulse/personal-branding-isnt-being-popularits-valuable-das-gupta-she-her--adhrc

In today’s world, the race for likes, followers, and shares has taken over how many perceive personal branding. The louder you are, the more visible you seem, the more popular you become—but is that what truly matters? Here’s the truth: Personal branding is not about how many people know you.

https://forms.gle/keMz2x4EmeiDsSjRAFrom LinkedIn posts to emails, resumes to product descriptions, website content to pr...
25/11/2024

https://forms.gle/keMz2x4EmeiDsSjRA
From LinkedIn posts to emails, resumes to product descriptions, website content to presentations, and story writing to full-length books—ChatGPT has you covered for every piece of daily content. Create smart, polished, and engaging material with effective calls to action and the right hashtags. Elevate your content game with ChatGPT.
Register for the program by filling out the form in the link above.

Unlock the power of ChatGPT to create professional content! Whether it's crafting a LinkedIn post or generating eye-catc...
21/11/2024

Unlock the power of ChatGPT to create professional content! Whether it's crafting a LinkedIn post or generating eye-catching images, mastering these skills can give you a competitive edge. Don't miss out—join the program today!

Link in the bio.

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Bangalore

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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