Sitesolutions

16/04/2018

Advantages Of Mobile Responsive Website

There is NO doubt that Responsive Web Design is very important for today’s webdesign point of view.

Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with keeping the same look and feel of their websites. However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

What is Responsive Web Design?
Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

Smart Device Ready Design
The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website.

Now, having understood what is Responsive Web Design, let us Check the advantages and why Responsive Design is important while creating websites.

Advantages of Responsive Design

1. Super Flexible
responsive_1
Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.

2. Excellent User Experience
UX
While, content is king and discover ability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site anytime. No scrolling or resizing is needed for any visitor to access your website from their favorite device.

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3. Cost Effective
save-money
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition’s website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.

4. It is Recommended By Google
google
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.

Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

5. Very Easy to manage
easy_manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

At the end it is your decision, whether you take it or not.

Please Visit www.sitesolutions.in

23/02/2018

Why should you as a small business owner be concerned about search engine optimization (SEO)?

Because you want to provide visitors to your website with such a fantastic user experience that they will tell others
Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site in the top 5 spots on the returns page
The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – the other guy is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers – even while you sleep. Let’s take a look at what a good SEO service can do for you while you take a snooze…

5 Reasons to Invest in SEO Marketing

1. Optimal User Experience

SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.

2. Optimal Reach

People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search engine matched everything perfectly, and it all pointed to Dave’s.

3. Optimal Potential for Conversion

Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which is why they went searching in the first place. No bold print ad placed front and center on the magazine page is required. You just have to present yourself in one of those top 5 results and – voila! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over. Once they come to your website, if you have invested the same tedious work to optimize the user’s experience with you by providing the content they seek, then you are well on your way to gaining a new customer.

4. Optimal Exposure for Brand Awareness

As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s serves the best donuts. But most users do not just run over to Dave’s the next hour and buy a dozen donuts (unless they are local teenagers)! They do, however, file it somewhere or bookmark it. They go clicking around the world numerous times before making a final decision. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.

5. Optimal Insight into Your Customers

If your website is properly optimized, it will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. Now that you are enjoying higher numbers of visitors, Google Analytics (which every website should have set up) can track valuable information about your visitors. Find out what browser they use, what key words, the technology they use, their geographical location, the days and times they are most active, how much time they spent on a page…on and on. This information will help you discover your target market, hone your advertising, and determine strategies based on facts rather than just educated guesses. The better you know your customers, the better product or service you can provide, the higher the ROI.

Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then no matter how much money or time you spend on SEO, it is wasted. Content will always be king. But when used in conjunction with other important marketing tools, SEO will provide visibility, traffic, credibility, branding and help you gain valuable insight into customer behavior.

It IS possible be on the first page of Google. Business Marketing Engine can remove the roadblock which is preventing you from sitting in one of those cherished top 5 spots. Their SEO experts can analyze your website and provide a full report of where you stand, make recommendations, and implement them. Get noticed. Get visitors. Get sales!

04/12/2017

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads 🏡

When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.

More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.

44% of home buyers start their house hunt by looking online.
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Between 2008 and 2012, real estate-related searches increased by 253 percent. With so much opportunity online, realtors can’t afford to miss out on this valuable traffic; for professionals in real estate, SEO is more important than ever.

When it comes to capturing traffic for terms related to real estate, SEO efforts begin with local keyword targets on a personal website.

Read on to discover how you can leverage a real estate website to capture traffic (and leads). Here’s how to optimize your real estate website:

Target local keywords.
Write blog entries.
Take advantage of photos and videos.
Make your Site Mobile with responsive design.
Get listed in Directories.
Optimize your bio on your broker’s website.
Incorporate social media.

1. Target Local Keyword Phrases
Sixty-nine percent of home shoppers begin their research with a local keyword phrase, like “Glendale realtor.”

Most realtors service multiple cities and regions. However, when you start your website, focus on the main city you do business in first. From there, build out silos that target other areas.

Optimize your website for search terms such as:

[City] real estate
[City] homes for sale
[City] real estate listings
[City] realtor
[City] real estate agent
These words can appear on pages throughout your site. For example, a site focusing on just Glendale realty might be organized like this:

Glendale Homes for Sale
Living in Glendale
Glendale Real Estate Testimonials
About Your Glendale Realtor
Throughout these pages, incorporate the local keyword targets, working them into content that is useful to a prospective home buyer.

Clay explained that you should make your website a resource. On a page like “Living in Glendale,” provide information on school districts, crime rates, median income, public transportation, and statistics on the average homeowner.

The more targeted a real estate website can be, the better.

Really focus on capturing local traffic. You have a much better chance to rank for, let’s say, “Glendale realtor” than “Southern California realtor” — as you build your site and traffic, you can eventually target more competitive terms like “Southern California realtor,” but not right out of the gate. You’ll have more success if you take a more targeted approach.

A Note on Using IDX/MLS

It’s common practice for realtors and brokers to use IDX (Internet Data Exchange) to render real estate listings. While this is great for users, it usually does little to influence rankings on search engines because these MLS listings are usually rendered with jQuery, in an iFrame or on a subdomain that appears off of the main site — meaning Google won’t index the content as part of the site. That’s why it’s important to add additional unique content to the listings page, such as:

extra facts and features of a property
excerpts from your testimonials page
videos
photos

2. Write Blog Post on Homes You’re Especially Keen to Sell
A real estate agent can represent hundreds of listings at a time, there are no doubt a few key properties that the realtor is particularly motivated to sell. One way to secure traffic to your site for those specific properties is to write blog posts. Each blog post should target a specific property’s address, which perspective home buyers will be searching for using Google. The address becomes the keyword — follow all SEO best practices such as using the keyword in:

Meta description
Title tag
Alt tag on photos
File name on photos
The content
As for the content itself, come up with 200 words of unique content describing the home’s features in addition to the standard description — and in this case, you don’t have to worry about duplicate content.

Google expects to see those descriptions of homes appear across the web. You won’t be penalized for including standard listing information. However, if you want to rank for the address as a keyword, you’ll have to include unique content, as well.

3. Take Advantage of Photos and Videos
Photos and videos are key engagement objects on all websites, but this is especially true of a real estate site. Home buyers love seeing a video tour of the inside of their prospective new homes. In addition to video tours, consider capturing testimonials on video, too.

Whenever you sell a home, get a testimonial. If you have a video camera, a steady hand and good lighting, try to get that testimonial recorded on the spot. A home buyer is ecstatic right after getting their keys. That’s a great time to ask for a review.

A home buyer is ecstatic right after getting their keys. That’s the time to ask for a review….
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An Australian real estate group reported seeing 403 percent more inquiries for listings with video than those without video, and studies have shown adding a video to a page triples the amount of inbound link.

4. Make Your Site Mobile
The statistics are in and they show that home buyers are searching for real estate on mobile devices. “The Digital House Hunt” report referenced earlier also found:

89 percent of new home shoppers search using a mobile device during the home buying process.
A 300 percent growth of real estate broker-related searches on tablets year over year.
Foreclosure searches have risen 180 percent year over year on mobile devices.
The report found that home buyers are apt to use mobile real estate sites while at home, at work, while waiting in line, at restaurants and in other people’s homes. Home buyers visit real estate websites to:

Read general home information
Get directions to visit a home
Compare prices
Compare features
Search a listing company’s inventory
Call a broker
Locate a listing agent
Read reviews
Research mortgage financing
Email/contact a broker
Watch an online video about a property
With these statistics in mind, it’s clear that making your website mobile is an important factor in real estate SEO. We recommend using responsive design, which is Google’s preferred mobile configuration (read more on responsive design).

Real Estate SEO: Beyond Your Website

In addition to optimizing your personal website for traffic, there are steps you can take off-site to entice prospective clients, as well, such as optimizing your bio page on your real estate agency’s website, getting listed in directories and using social media strategically.

5. Get Listed in Directories
Real estate agent directories get a lot of traffic, so it’s worth your while to get listed in them. Each of the following highly trafficked real estate sites have directories available to realtors:

6. Optimize Your Bio on Your Broker’s Website
If you’re a realtor working with an agency, your brokerage house more than likely hosts a web page for each realtor. While it is unlikely that this sub-domain can rank for a local keyword target, this is a great page to optimize for your name. People will Google your name, so it’s something you should optimize for.

Clay recommended including your full name in the title tag and meta description. This might be challenging, however, because on the broker site, you’re operating on a domain that you don’t have full control over. Find out what you can and cannot change — if you can alter the meta data, optimize those fields for your name.

In addition to ranking for your name, you can also use the bio page to provide contact information and link to your personal website. For additional tips on ranking for your name, check out “Rank for Your Name,” which has more insights on why and how to use your name as a keyword.

7. Incorporate Social Media
When it comes to client relations, social media is a great way to start relationships or strengthen existing ones. A realtor with an active social media presence is able to interact with clients where they are every day: Facebook, Twitter, Google+, Pinterest and/or Instagram. Do your research and find out where your target clients are most active socially.

Real estate is all about relationships — any record you can build on social media that shows your expertise is important. When people vet you and discover a healthy, professional social media presence, it’s going to signal trust.

Because photos and videos are key components in real estate sales, Pinterest and Instagram are particularly useful platforms for realtors. On Facebook, consider joining location-based groups and on Google+, get active in local communities. Across all platforms, use social media strategically, employing hashtags like or . For more tips on leveraging each of these networks, read “Social Media for Business.”

08/10/2017

Why Website Payment Gateway Integration ?

Today, most of the business houses are in the process to automate the sales of their products and services by implementing e-commerce solutions. Flexibility and scalability with regards to accepting payments online play a very important role in the rising ecommerce and mcommerce business models. It is required to let the user complete the payment on the web site after shopping. when a customer decides to pay through any online medium such as debit card, credit card or net banking payment gateways are required. Through a powerful payment gateway integration, an e commerce or m commerce business can accept the payment done by the customer on their website through any online medium.

With the kind of volumes of online sales taking place daily, the use of payment gateway integration is on the rise. With secure payment gateway integration, customers are convinced about the security of their money and are encouraged to make the payments online. Payment gateways also ensure that the sensitive information about the consumer's’ card is secured from any type of fraud. One of the benefits of payment gateway integration is that all payments are processed in the real time i.e. seller receive the payment as soon as customer approves it.

Site Solutions has been providing payment gateway integration services to its clients for past 5 years with great customer satisfaction. We have partnered with leading payment gateways like PayUmoney, PayUbiz and Razor pay to provide merchant services to our clients, whose services has been really appreciated by our clients. All our services are compliant with Payment Card Industry Data Security Standard (PCIDSS) and Secure Sockets Layer (SSL) which makes transaction secure for both the merchant as well as the customer. We have provided best payment gateway integration services to our clients belonging to different industries and verticals.

At Site Solutions, we understand the requirement of every business house and provide the right payment gateway solutions. We help our customers in choosing the right payment gateway, Merchant Accounts creation and Payment gateway integration to their online stores or billing software’s.

Site Solutions - payment gateway providers in bangalore, India. provides payment gateways to 10000+ Websites

03/10/2017

18 Benefits of a Website for Small Businesses

1. Improve Your Advertising Effectiveness

Placing your website address on all of your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.

2. Save Money on Printing and Distribution Costs

A website can act as your online brochure or catalog that can be changed or updated at anytime. If you employ a content management system (CMS) you can make changes quickly and at no charge.

3. Easy Access to New Customers

You can have your existing customers refer you to their friends and relatives using only your web address or URL.

4. Easy to Use and Update

If maintained properly your website will always be up-to-date and current. Easily make updates, edits and deletions from any computer on the Internet. No more having to pay a programmer every time you want to chance a date or add a product.

5. Improve Productivity

A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24 hours a day on your website.

6. Educate Your Customers

Your website can offer free advice about your products and services. This information can be delivered at any hour in a well thought out and consistent way.

7. Expand Your Market

The Internet allows businesses to break through the geographical barriers and become accessible from any of the world by a potential customer that has an Internet connection. Selling products online is cheaper and easier for you and your customers.

8. Extend Your Local Reach

Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 – 365 days/year with all the information the visitors needs to make an informed decision.

9. Promote & Sell Products & Services

Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show visitors how your products or services can help them in their personal or professional lives.

10. Promote Your Brick and Mortar Footprint

When customers and potential customers are out and about they will still be able to find you via their phone. Your phone number, address and full selection can be made available form your website or mobile-friendly site.

11. When You Change Locations

If you move your business to a new location your customers can still find you because your main marketing tool, your website, is easily changed and updated. Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.

12. Great Tool for Finding New Employees

You can post job opportunities for available positions and applicants can investigate your company and apply online.

13. Your Own Internet Identity

Your own domain name (www.yourcompany.com) establishes a strong online brand identity.

14. Set-up Email Addresses

You can set-up a personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can also email updates, notices, sales and holiday store hours to your customers.

15. Two-Way Communication

Customers can quickly and easily contact you, give feedback on your products or ask about product availability.

16. Cheap Market Research

You can feature visitor polls and online surveys to take the pulse of your customers.

17. Build Your Reputation

Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and offerings.

18. Improve Customer Service

Information requests can be processed immediately via online forms and auto-responders automatically day or night.

28/09/2017

Improving Your SEO to Generate More Leads

The fundamentals of SEO are simple and easy to understand — even for beginners.

SEO is a marketing tool to help entrepreneurs and business owners accomplish a number of goals:

Increase traffic to their website. SEO increases a website’s search ranking for relevant keywords in search engines like Google.
Generate leads. Like other marketing tools, SEO helps potential customers find you by matching your website’s content to what they’re searching for.
Boost sales. As more and more people visit your site, you’ll be able to refine your sales process and increase your conversion rate.
Lead generation through SEO

Lead Generation

Search engines enable you to generate leads through one of two methods:

Organic search results: Links to relevant websites based on the search term or keyword. These results are determined by the search engine’s algorithm (every search engine has a different method of prioritizing websites based on content).
Paid advertising: Links that appear at the very top and to the right of organic search results in Google and other search engines. This is also referred to as CPC (cost per click) advertising.
SEO saves you money by generating more leads through organic search results.

SEO and Keywords

If you want to get the most from SEO, you need to match your goals with the goals of your customers. To do that, you must research and select the most relevant keywords for your business.

Websites who make it to the first page of Google invest time into researching keywords. Why is it so important? Keywords are the building blocks of SEO. If you focus on the wrong keywords, you could miss out on a huge number of potential customers.

Here’s how to select the best keywords and generate leads for your website:

Look for keywords with high search volume. You want to choose keywords that a lot of people search for.
Opt for keywords with low competition. Ensure your market isn’t saturated with information so your website can climb to the top of search results in a shorter amount of time.
Select keywords that are relevant to your business.
Positive SEO

Websites who successfully use SEO put their customers first. Blog articles that are filled with keywords but lack substantial content won’t help you accomplish your long-term goals.

Search engine bots “read” your website’s content and then prioritize your site in search rankings based on the relevance and authority of your site. Content written specifically with SEO in mind is often boring and may even lower your conversion rate.

Instead, write with your target audience in mind. What are they interested in? What do they need? If you do, your website will rank at the top of search results because it’s the most relevant and helpful website, not because you temporarily manipulated the system.

Negative SEO

Spammers use “black hat” techniques to temporarily boost their search rankings and undermine competitors through negative SEO.

Never use negative SEO tactics. If you do, you could permanently ruin your website’s reputation with search engines. Negative SEO includes:

Creating spammy links to your website.
Posting identical content on multiple sites.
Hacking a competitor’s website.
Creating fake profiles on social networks.
6 Ways to Improve Your Website’s SEO Right Now

Get to know your customers. Develop 3-4 audience personas to help you create better content for your audience.
Research and identify keywords. Sometimes a dozen keywords with low search volume can generate leads more effectively than one keyword with a high search volume.
Put your customer first. When you create content, do so with the goals and interests of your customers in mind. Keywords are important, but lead generation through SEO is most effective when you stay true to your brand and value your customers.
Use links strategically. Only link to websites that are useful to your customers and complement your business.
Post new content frequently. The quality of your content is critical, but so is the freshness. Add new content to your website on a regular basis — every week is a good place to start — to ensure your site continues to rank high for specific keywords.
Give it time. Search engine bots crawl billions of websites. It may take a few months to see results, but your hard work will eventually pay off.