10/10/2026
On World Mental Health Day, we’re looking back at a campaign that gave employee wellbeing a superhero twist. For AXA GBS, we created The Wellbeing League, bringing mental, physical, emotional, and social wellbeing under one banner.
With AI-enabled visuals, comic-book flair, and a healthy dose of humor, we put superheroes in everyday situations to make wellbeing more relatable and memorable. Because even superheroes need to recharge. And taking care of yourself is a superpower in its own right. Take a look inside The Wellbeing League.
See more of our work: https://musecomm.net/portfolio
creative employee wellbeing campaign ideas | mental health awareness at work | employee wellness communication ideas | employee engagement campaign