27/02/2019
A+ Catalog or For brands selling their goods on Amazon, the question today is: “How can I get my products to stand out from the ever-growing competition?”
Amazon’s answer? Enhanced content.
Amazon offers two primary types of enhanced content to help brands create more engaging and comprehensive product detail pages: A+ enhanced marketing content (EMC) for vendors, and enhanced brand content (EBC) for brand-registered sellers.
According to Amazon, this content can increase conversions by up to 10%, making it an important tool for brands looking to dominate the digital shelf.
In this post, we’ll break down each type of content, giving you everything you need to know to get started with A+ EMC or EBC.
What is Amazon A+ content?
Amazon A+ enhanced marketing content (also called “A+ detail pages”) is the advanced product content option available for brands who are part of Amazon’s invite-only Vendor Central program.
A+ enhanced marketing content (EMC) helps first-party vendors strengthen their product detail pages with additional copy, images, videos and charts. This content appears under the “From the manufacturer” heading on product pages:
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